The Kroger Co. has expanded its Private Selection brand with more than 20 prepared meals designed to deliver quick meal options.
The meals are available across Kroger’s family of stores and include globally inspired options spanning frozen entrées, refrigerated deli meals and fresh-roasted chicken.
“The new Private Selection line brings high quality and convenience without the premium price tag or hours spent in the kitchen,” said Ann Reed, group VP of Our Brands at Kroger. “The meals provide an exceptional value that allows customers to enjoy exciting and flavorful dishes that are high quality and ready in minutes.”
Product lineup
The new Private Selection offerings include:
- Korean Inspired Beef Bulgogi: Thinly sliced beef marinated in a savory sauce.
- Ready to Cook Chicken Parmesan: Panko-crusted chicken breast cutlets topped with cheese and marinara sauce.
- Gnocchi Alla Sorrentina: Italian-imported potato gnocchi and mozzarella cheese with tomato sauce.
- Chinese Inspired Mandarin Orange Chicken: Tempura-style chicken with a citrus sauce.
- Classic Seasoned Whole Roasted Chicken: Seasoned whole roasted chicken served hot and ready.
The Private Selection brand includes more than 3,600 items and limited seasonal releases. The products are available in-store and online for pickup or delivery. The full product assortment also is available on DoorDash and Uber Eats marketplaces.
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