The opening-price-point brand is getting a new look for the first time in nearly a decade.
Category: Private Label Brands
Private label and store brand news for grocery retailers: new programs, sales trends and how retailers build their own brands.
See more center store coverage in Aisle Watch.
Posted inPrivate Label Brands, Associated Wholesale Grocers, Grocery Research, Midwest, News
AWG, Illinois Grad Students Finish 5th Year Of Private Brand Research
Students in the University of Illinois’ Master of Science in Business Analytics program studied new item adoption and pricing dynamics.
Posted inPrivate Label Brands, News, Northeast, Wholesaler/Distributor News
Wakefern Begins Wholesome Pantry Packaging Update
Wakefern Food Corp. is rolling out redesigned packaging for its Wholesome Pantry Organic and Wholesome Pantry Free-From lines, the Keasbey, New Jersey-based cooperative announced July 21. The updated packaging features a modernized logo, color cues that distinguish organic items from free-from items and design elements intended to make key product attributes easier to identify on […]
Posted inIndependent Store News, Featured News, Health & Wellness, News, Northeast, Private Label Brands, Wakefern
Wakefern’s Bowl & Basket To Go Dye-Free By January
Wakefern Food Corp. is updating its Own Brands food and beverage portfolio and plans to eliminate all synthetic dyes and additional ingredients from Bowl & Basket products by January 2027. The initiative will remove the ingredients from Bowl & Basket food and beverage items sold at Wakefern supermarket banners, reflecting changing customer preferences and supporting […]
Posted inPrivate Label Brands, Association News, Featured News, Grocery Research, National, News
Report: Store Brands Hit 23.8% Unit Market Share As National Brands Lag
Store brands continued to strengthen their position in the marketplace during the first half of 2026, outperforming national brands in unit sales, according to the Private Label Manufacturers Association (PLMA). Over the six months ending June 14, store brand unit sales increased 0.2 percent while national brand unit sales declined 0.5 percent – a spread […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Featured News, Midwest, News
AWG Adds 64 Private Label Items, Targets GLP-1 Trends, Grilling Season
AWG Family of Brands is adding 64 new items to its private brand portfolio in the second quarter of 2026, expanding across Best Choice, Hello World by Best Choice, Crav’n Flavor and Wide Awake Coffee Co. brands. The new items target health-conscious trends, seasonal demand – including grilling – and consumer preference for quality at-home […]
Posted inPrivate Label Brands, Association News, Featured News, National, News
FMI Report: 92% Of U.S. Households Have Store Brands
Store brands have become a fixture in American homes, with 92 percent of U.S. grocery shoppers having private brand products in their homes – up from 89 percent last year – according to new consumer research from FMI – The Food Industry Association. Private brand dollar sales rose 2.8 percent year over year, outpacing national […]
Posted inPackaging News, Beverage News, News, Northeast, Private Label Brands, Wakefern
Wakefern Wins Top Awards For Bowl & Basket Soda Packaging Design
Wakefern Food Corp. received a Silver Award at the 2026 Vertex Awards for the design of its Bowl & Basket Specialty Prebiotic/Probiotic Soda packaging. It was the seventh consecutive year Wakefern won in the global private brand design competition. The awards took place in May at New York’s Times Square. Organized by the Velocity Institute, […]
Posted inIndependent Store News, Executive News, Featured News, News, Northeast, Private Label Brands, Wakefern
Wakefern Food Corp. Names Ruane Director Of Own Brands
Wakefern Food Corp. has promoted Chris Ruane to director of Own Brands. In his new role, Ruane will focus on advancing product innovation, optimizing assortment, strengthening supplier partnerships and delivering quality and value across brands including Bowl & Basket, Wholesome Pantry and Paperbird. He will report to Chief Sales Officer Darren Caudill. “Chris’s deep industry […]
Expert Article
Why Retailers Should Lean Into Sweet Baked Goods Right Now – Don’t Pull Back
JTM Foods CEO Monty Pooley sees green shoots in Q1 2026 and a category that rewards merchandising intensity — not retreat — in noisy conditions. The first quarter of 2026 brought what Monty Pooley calls “green shoots” to the sweet baked goods category – early indicators that, after a difficult 2025, conditions are improving for […]
Posted inExecutive News, Featured News, National, News, Private Label Brands
Ahold Delhaize USA Names Cook SVP Of Own Brands
Ahold Delhaize USA has appointed Abby Cook as SVP, Own Brands In the role, Cook will lead the company’s Own Brands portfolio, overseeing strategy, innovation and execution to drive growth and differentiation across the U.S. businesses. She will report to Chief Commercial and Digital Officer Keith Nicks. Growing Together component Own Brands are a critical […]
Posted inInternational Foods, C&S Wholesale Grocers, Featured News, National, News, Private Label Brands
C&S Wholesale Grocers Introduces Sol Select Private Label Brand
C&S Wholesale Grocers LLC has launched a new Hispanic private label brand, Sol Select, that includes more than 250 frozen, center store, household and dairy products. The collection is C&S’s latest offering in its OurBrands portfolio, which also includes Best Yet and Our Family. “Sol Select is the perfect addition to C&S’s private label portfolio – […]
Posted inPrivate Label Brands, Aldi, National, News
Aldi To Eliminate 44 Ingredients From Private Label Products By 2027
Aldi is expanding its standards by removing an additional 44 ingredients from private label food, vitamin and supplement products, including select artificial preservatives, colors, flavors and sweeteners. The decision will bring the grocer’s restricted ingredient list from 13 to 57 by December 2027. Building on legacy Aldi became one of the first national grocers to […]
Posted inPrivate Label Brands, Association News, News, Southwest
PLMA’s 2026 Leadership Conference Sets New Attendance Record
A record number of store brand executives – retailers, wholesalers, manufacturers, suppliers, brokers and others involved in adjacent industries – gathered April 15-17 in Bentonville, Arkansas, to participate in PLMA’s 2026 Leadership Conference and Annual Meeting. Themed “Building Brands That Drive Success,” the event offered tracks on Brand Building: Value Proposition and Social Media; Emerging […]
Posted inPrivate Label Brands, Association News, National, News
PLMA Inducts Record 23 Leaders Into Private Label Hall Of Fame
A record 23 inductees joined the Private Label Hall of Fame Class of 2026 during a ceremony at the Private Label Manufacturers Association’s (PLMA) Annual Meeting and Leadership Conference. Since its inception in 2006, the Hall of Fame has honored 136 store brand industry leaders. Induction is based on nominations submitted by industry representatives across […]
Posted inAssociation News, News, Private Label Brands, Southwest
PLMA Announces 2026 Board Of Directors, Executive Committee
The Private Label Manufacturers Association (PLMA) formally announced its 2026 Board of Directors and Executive Committee on April 20, led by Chairperson Mark Cheney of Upstate Niagara Cooperative. The newly elected slate was presented by PLMA’s Nominating Committee, John Galioto of Trinidad Benham Corp. and Alissa Lodahl of Masters Gallery Foods, during PLMA’s Annual Meeting […]
Posted inIndependent Store News, Featured News, Meijer, Merchandising News, Midwest, News, Private Label Brands
Meijer Introduces 300 Products To Meet Fiber, Protein Consumer Goals
Meijer is launching more than 300 new products designed to help customers meet fiber and protein intake goals. The move aligns with nutrition trends that show fiber overtaking protein as a top consumer priority for 2026. Current Dietary Reference Values recommend 25-38 grams of fiber per day for adults. Meijer said it is responding with […]
Posted inPrivate Label Brands, Association News, Featured News, Midwest, News
PLMA Preps For 2026 Private Label Trade Show In November
The Private Label Manufacturers Association (PLMA) has scheduled its 2026 Private Label Trade Show for Nov. 15-17 at the Donald E. Stephens Convention Center in Chicago. Themed the “Store Brands Marketplace,” the event serves as a central hub for thousands of manufacturers, retailers and wholesalers to develop and expand private label programs. Registration for retailers […]
Posted inPrivate Label Brands, Featured News, News, Packaging News, Southwest, Walmart
Walmart Plans Full Redesign For Great Value Private Label Brand
Walmart has begun the first redesign of Great Value, its flagship private brand, in more than a decade. Spanning nearly 10,000 food and consumables items, it represents the most extensive private brand update in the retailer’s history. The rollout will be phased over 18 to 24 months, beginning with salty snacks in May. Cereals, cream […]
Posted inIndependent Store News, Featured News, International Foods, Midwest, News, Private Label Brands, Save A Lot
Save A Lot Debuts La Tierra de Sabores Hispanic Private Label Brand
Save A Lot is relaunching and expanding its Hispanic private label program under the name La Tierra de Sabores, a transition that consolidates items previously sold under the retailer’s Tio Santi and Caracara brands into a refreshed line intended to better reflect the communities it serves. The updated assortment includes core items like tortillas, seasonings […]