Maine-based Hannaford Supermarkets is unveiling a refreshed design across its private brand portfolio, with the updated packaging arriving on shelves in select markets and a full portfolio expansion planned across all stores in 2027.
The new look is designed to make it easier for shoppers to find products, discover new items and shop with confidence while preserving the same quality and value of the private brand.
The limited selection of redesigned items in select markets is giving customers an early look at the refreshed packaging. Among the first items to feature the new design is a Hannaford cold brew, followed by pickles and olives. Additional products will roll out in the coming months.
“We listen closely to our customers, and this redesign brings their feedback to life with packaging that truly reflects the high quality they count on from Hannaford, while delivering the value they love,” said Sarah Guzmán, VP of marketing.
“We know Hannaford private brand products play a central role in our customers lives, and we’re excited to continue building on our rich history. While the look has evolved, the taste, quality and value remain unchanged.”
Key updates to the refreshed design include clearer product descriptions and updated visuals, a quality guarantee on the packaging and the brand’s promise showcased on the side panel to reinforce transparency around ingredients.
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