Ahold Delhaize USA has appointed Abby Cook as SVP, Own Brands.
In the role, Cook will lead the company’s Own Brands portfolio, overseeing strategy, innovation and execution to drive growth and differentiation across the U.S. businesses. She will report to Chief Commercial and Digital Officer Keith Nicks.
Growing Together component
Own Brands are a critical component of Ahold Delhaize USA’s Growing Together strategy, enabling the company to strengthen customer loyalty and differentiate its offering across its omnichannel ecosystem.
As part of this evolution, the company is aligning its approach under the Own Brands designation to reflect the full scope and strategic importance of the portfolio. Nicks said Own Brands are central to the company’s strategy and that Cook is well-suited to lead the next phase.
“Own Brands are a key driver of our commercial strategy and an important lever for growth across our U.S. businesses,” Nicks said.
“Abby brings a powerful combination of strategic leadership, deep knowledge of our business and a proven ability to translate insights into action. Her leadership will be instrumental as we continue to evolve our portfolio and unlock the next phase of growth.”
Strategic leadership
Cook most recently served as VP of U.S. strategy and portfolio for Ahold Delhaize USA.
In the role, she led the development and execution of key strategic priorities, including the advancement of the company’s Own Brands portfolio. She partnered across the organization to align long-term growth initiatives with business performance and customer needs.
Cook said the appointment comes at a meaningful moment for the company.
“I’m honored to step into this role at such an exciting time for our business,” Cook said. “Own Brands represent a unique opportunity to bring together insight, innovation and customer connection to deliver real value.”
Building on momentum
The appointment reflects the evolution of Ahold Delhaize USA’s Own Brands strategy and the formal establishment of the Own Brands function within the organization.
The company said its Own Brands remain central to its broader Growing Together strategy, helping to build customer loyalty, enhance value perception and leverage scale across its operations.
“Own brands play a vital role in our strategy, helping to build customer loyalty, deepen value and leverage scale across ADUSA brands,” the company said in the announcement. “This marks an exciting new chapter of transformation as we continue to evolve and deliver high-quality products at a value customers can depend on.
About the company
Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which also includes five leading omnichannel grocery brands: Food Lion, The Giant Co., Giant Food, Hannaford and Stop & Shop.
When considered together, the companies of Ahold Delhaize USA comprise the largest grocery retail group on the East Coast and the fourth largest in the nation, serving 26 million omnichannel customers each week.
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