The collaboration allows brands and agencies to plan in-store campaigns using the behavioral segments they rely on for TV and digital buys.
Category: National
Annual FMS/NGA Study: Independents Held Firm In Fiscal 2025
Despite cautious consumer spending and ongoing economic uncertainty, independents recorded some positive numbers in FY25.
More Regional Grocery Brands Join Uber Eats Marketplace
Busch’s Fresh Food Market, Hays, Lowe’s Market and Piggly Wiggly stores in North Carolina have joined the platform.
Kroger Launches AI Shopping Assistant Across All Banners
The company positioned the launch around the back-to-school season, as shoppers get back into their normal routines.
SNAP In Transition: Circana Details How Program Changes Reshaped CPG Spending In First Half Of 2026
Circana says 2026 SNAP changes will reduce EBT funding by about $10 billion, reshaping grocery spending, fresh food purchases and retailer strategies.
ABA Honors 5 Lawmakers As Baking Industry Champions
The awards are given to lawmakers supporting policies that benefit commercial baking manufacturers.
FMI’s 1st ‘Power Of Beverage’ Report: Function Powering Purchase
FMI’s inaugural Power of Beverage report finds shoppers spent nearly $295 billion on beverages in 2025, increasingly buying on function.
Frozen Treats Now An Everyday Habit, Not A Summer Splurge, Finds NFRA
Ice cream and frozen novelties have moved beyond occasional summer indulgence to become a routine part of household shopping, according to new consumer research from the National Frozen & Refrigerated Foods Association. Nearly three-quarters of adults say keeping frozen treats at home feels more affordable than going out for dessert, and a similar share view […]
