Snax-Sational Brands is expanding retail distribution of two of its licensed snack lines, with Guy Fieri’s Flavortown Microwave Popcorn beginning a Publix rollout this month ahead of a March 2027 Walmart launch, and Chiquita Plantain Chips reaching a growing roster of grocery banners in the U.S. and Canada.
Flavortown popcorn lands Publix and Walmart commitments
Guy Fieri’s Flavortown Microwave Popcorn, developed with the chef, restaurateur and Food Network personality, is available at regional retailers including ShopRite, Giant Food, Raley’s, Gelson’s, Wegmans and Associated Grocers Northeast. The line is scheduled to begin rolling out at Publix supermarkets in November, with participating Walmart stores following in March 2027.
The line features five flavors: Big Bite Butter, Cinnamon Butter Bomb, Mexican Street Corn, Straight Up Popcorn and Prime Time Kettle. All five are made without artificial colors, OU Kosher certified and gluten-free, in high-impact packaging designed to stand out in a category the company says is dominated by conventional flavors.
“I’m particularly pleased to share that Guy Fieri’s Flavortown Microwave Popcorn is scheduled to roll out across Publix supermarkets this November and Walmart stores in March 2027,” said Mike Hagan, CEO of Snax-Sational Brands. “These are significant milestones for the brand and a testament to the excitement our innovative product line is generating across the retail community.”
Chiquita Plantain Chips widen their footprint
The company’s extension of the banana brand into better-for-you salty snacks, Chiquita Plantain Chips now are available at retailers including ShopRite, Food Lion, Raley’s, Gelson’s, Save Mart, Harris Teeter, Rouses Markets, Associated Grocers, CVS Northeast and 7-Eleven Canada, selling in both the salty snack and produce aisles.
Positioned around a “Farm-to-Bag-in-24-Hours” freshness claim, the chips are vegan, non-GMO, allergen-free and kosher with no trans fat, in Original Sea Salt, Garlic, Chile Limón and Sweet Plantain varieties plus Plantain Scoops.
“Consumer demand has been overwhelming, as discerning shoppers are embracing the better-for-you attributes of plantain chips combined with the trusted quality and heritage of the Chiquita brand,” Hagan said, adding that the company anticipates announcing additional major retail banners for both lines in the coming months alongside international expansion.
Windermere, Florida-based Snax-Sational Brands develops, manufactures and distributes licensed snack products through partnerships with consumer brands and personalities, with a portfolio that also includes Cookie Pop and Candy Pop ready-to-eat popcorn.