Instacart is embedding its retailer network inside Provi, the B2B digital marketplace for the beverage alcohol industry, letting bar and restaurant operators order non-alcoholic essentials from national, regional and local grocers without leaving the Provi platform.
Provi customers can now restock items that run low between scheduled distributor deliveries, such as garnishes, mixers, juices, cleaning supplies and paper goods, through an embedded Instacart experience on the Provi website, with same-day delivery and real-time order tracking. The feature is available nationwide and is limited to non-alcohol items.
“Instacart Business is built to help businesses get what they need, when they need it,” said Andrew Nodes, VP and GM of Instacart Business & Supply Chain. “Provi has built a trusted destination for bar and restaurant operators, and building Instacart into that experience gives them a fast, dependable way to restock the bar supplies for same-day delivery.”
“A bar can carefully plan its inventory and still run out of limes on a Saturday night, just as a restaurant can find itself short on napkins and straws before a busy dinner shift. When those moments happen, operators need a solution immediately, not the next day,” said Matthew Tucker, CEO of Provi. “By partnering with Instacart, we’re extending the value of Provi beyond beverage alcohol to help our customers access the products they need to keep their businesses moving.”
Provi connects retailers, distributors and suppliers in the three-tier beverage alcohol system, with a national network of more than 1,400 distributor partners, nearly 50,000 active retailers and over 1.4 million products. San Francisco-based Instacart partners with more than 2,200 retail banners representing nearly 100,000 stores.
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