The retailer chose the technology for its ability to unify pricing, promotional planning, vendor deal management and shelf space optimization in a single platform.
Category: Grocery Industry
Ibotta Report: Don’t Wait Until August For Back-To-School Launch
If a retailer’s back-to-school offers launch in August, it may be too late. By then, shoppers have already set their budgets, built lists and decided which brands they are willing to consider. The season may look most active in late summer, but the window to influence what makes it into the basket opens earlier. New […]
NGA Adds 2 VPs To Government, Finance Leadership Teams
The National Grocers Association (NGA) has appointed Macy Lemon as VP of state government affairs and Mark McLaughlin as VP of finance and administration. Macy Lemon Lemon will lead NGA’s state government affairs strategy, working with state legislatures, governors’ offices, coalitions and state partners to advance policies that support independent supermarkets and the communities they […]
Grocers, Brands Roll Out Patriotic Products, Promotions For Fourth Of July
As the nation prepares to mark its 250th anniversary, grocers and brands are rolling out patriotic products, promotions and packaging.
Circana: AI, Social Media Reshape Discovery
The brands breaking through are the ones meeting consumers where they are: balancing health with enjoyment.
Walmart Acquires Vibe.co To Expand Self-Serve Connected TV Ad Platform
Walmart has entered into an agreement to acquire Vibe.co, a self‑serve connected TV (CTV) advertising platform designed to simplify advertising for small and mid‑sized businesses (SMB) and mid‑market brands. The acquisition advances Walmart’s strategy to build more accessible, full‑funnel advertising solutions through Walmart Connect, its commerce media business. By combining Vibe.co’s self‑serve CTV platform with Walmart’s commerce audiences, […]
Federal Judge Strikes Down SNAP Food Restriction Waivers In 5 States
A federal judge vacated USDA approval of SNAP food restriction waivers in Colorado, Iowa, Nebraska, Tennessee and West Virginia, halting the pilot programs.
Survey: 70% Of Low-Income Parents Worry About Affording Groceries
New national research commissioned by No Kid Hungry finds that 70 percent of parents living on low incomes worry they will have to choose between paying bills and buying healthy food for their kids, as inflation and grocery prices reach new highs. The polling underscores the impact of last summer’s cuts to the Supplemental Nutrition […]
