New packaging celebrates summer soccer season with jersey-inspired juice boxes and trivia
Apple & Eve, the Cherry Hill, New Jersey-based 100 percent juice box brand, has rolled out soccer-inspired packaging on grocery shelves across the country.
The limited-edition Apple, Very Berry and Fruit Punch juice boxes are designed to tap into the excitement surrounding soccer across North America this summer as World Cup matches take place.
A natural fit
Juice boxes are a familiar staple for families heading to soccer games, camps and other outdoor summer activities, making the sport a natural fit for the brand’s seasonal packaging refresh, the company says.
The packaging includes mixed 8-packs featuring Apple & Eve’s classic juice boxes alongside the limited-edition “jersey” juice boxes inspired by soccer uniforms with a playful twist. Each design includes player-style numbers and soccer facts to “encourage discovery, collectability and sharing among kids and families,” the company says.
In total, 21 unique soccer facts appear among the three flavors. Available at Walmart, Target and regional grocery chains such as ShopRite, Publix, Stop & Shop, Giant and Food Lion beginning starting in June, the seasonal packaging will be available while supplies last.
A shot of fun
“Soccer is a big part of family life, especially during the summer, and this packaging was designed to bring a little extra fun to the juice box aisle,” said Gabriela Arrillaga, GM-U.S. branded beverages at parent company Lassonde Industries Inc.
With soccer excitement continuing to build across North America this summer, Apple & Eve will participate in select soccer-themed retail activations and family events designed to bring fans closer to the game. Product sampling and interactive experiences are planned.
About Apple & Eve
Apple & Eve was founded in 1975. Its product lines include Apple & Eve 100% Juice and juice blends, Fruitables fruit and vegetable blends, Sesame Street 100% Juice and Organics. The beverages are sold nationwide in supermarkets, mass merchandisers, warehouse clubs, natural food stores, schools and convenience stores.
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