Local Express, a SaaS platform that helps power unified omnichannel e‑commerce for grocery and food retailers, has named Ryan Webb as VP of marketing, effective immediately. Webb reports to CEO Bagrat Safarian and will lead brand and product marketing, demand generation, and go‑to‑market strategy.
“Ryan understands how to turn a sophisticated platform into simple compelling stories that drive enterprise adoption,” said Safarian.
Webb brings more than 15 years of experience in growth and product marketing for SaaS companies, including leading teams through multiple IPOs and building scalable go‑to‑market engines in complex software categories. He was the first marketing hire at MaintainX, which was acquired by Autodesk for more than $3 billion, and scaled Lightspeed Commerce from Series B through dual IPOs on the NYSE and TSE.
“Local Express is scaling quickly as more food and grocery retailers look for a true end‑to‑end, digital platform not just another online ordering tool,” Safarian added. “Ryan’s experience leading growth at SaaS companies and his ability to distill complex technology into clear value will help us reach the next stage of our journey and better serve retailers of all sizes.”
Webb will help Local Express sharpen its category narrative in grocery e‑commerce and position its Native AI unified commerce platform for independent and regional food retailers. His mandate includes translating Local Express’ Native AI capabilities into clear value propositions that resonate with grocery and specialty food retailers and partners. He will partner with sales, product, and customer success teams to build a pipeline engine that accelerates revenue and supports expansion into new verticals and regions.
“I am excited to join Local Express and return to the retail tech and e-commerce space,” Webb said. “Local Express has built a unified AI‑first platform that redefines the digital landscape for grocery retailers, so my focus will be on clearly articulating that value so more retailers can win in a modern tech forward market.”
About Local Express
Founded in Glendale, California, in 2018, Local Express is a Native AI unified commerce platform for regional, independent, and specialty food operators, integrating e‑commerce, POS, loyalty, and retail media systems into a single intelligent platform.