The updated look centers on a rejuvenated version of the brand’s signature owl, which research identified as a key element of Wide Awake’s identity.
Category: Packaging News
Posted inProduce News, Packaging News, Southeast, Suppliers, Supply Chain News
Crawford Packaging Opens Its First U.S. Facility In Central FL
The Canadian company said the location supports its growing produce packaging business and provides enhanced service to an important agricultural region.
Expert Article
Increase Retail Banana Sales And Profit
A longer banana ripening cycle extends shelf life, cuts shrink and delivers heavier, better-looking fruit. Thermal Tech’s David Byrne explains how.
Posted inNews, Center Store, Midwest, Packaging News, Suppliers
Updated Jif Packaging To Begin Arriving On Shelves This Fall
Parent company Smucker is updating the peanut butter’s packaging for the first time in more than 30 years.
Posted inBeverage News, Featured News, Health & Wellness, National, News, Packaging News
Apple & Eve Kicks Off Summer With Soccer-Inspired Juice Boxes
New packaging celebrates summer soccer season with jersey-inspired juice boxes and trivia Apple & Eve, the Cherry Hill, New Jersey-based 100 percent juice box brand, has rolled out soccer-inspired packaging on grocery shelves across the country. The limited-edition Apple, Very Berry and Fruit Punch juice boxes are designed to tap into the excitement surrounding soccer […]
Posted inMarketing News, Health & Wellness, National, News, Packaging News, Suppliers
KinderFarms Launches ‘Kids Deserve Less’ Campaign, Brand Overhaul
KinderFarms has launched its “Kids Deserve Less” campaign to communicate the idea that modern parenting and children’s products have “lost the plot” on what actually matters. The Los Angeles-based wellness brand also has undergone a full brand redesign as part of the campaign. According to KinderFarms, the campaign and product redesign are built around one […]
Posted inPackaging News, Beverage News, News, Northeast, Private Label Brands, Wakefern
Wakefern Wins Top Awards For Bowl & Basket Soda Packaging Design
Wakefern Food Corp. received a Silver Award at the 2026 Vertex Awards for the design of its Bowl & Basket Specialty Prebiotic/Probiotic Soda packaging. It was the seventh consecutive year Wakefern won in the global private brand design competition. The awards took place in May at New York’s Times Square. Organized by the Velocity Institute, […]
Posted inPackaging News, Association News, News, Snacks Brands, West
Billie-Ann Plastics Wins Ruby Award For Sustainable Packaging Innovation
The National Confectioners Association (NCA) has named Billie-Ann Plastics Packaging Corp. as the winner of the 2026 Ruby Award for Supplier Innovation for its RPET Clear Cylinder with Optional Snap In/Snap On Top and Printing. The award was presented during the Sweets & Snacks Expo Awards Ceremony May 18 in Las Vegas. Created in 2018, […]
Posted inPrivate Label Brands, Featured News, News, Packaging News, Southwest, Walmart
Walmart Plans Full Redesign For Great Value Private Label Brand
Walmart has begun the first redesign of Great Value, its flagship private brand, in more than a decade. Spanning nearly 10,000 food and consumables items, it represents the most extensive private brand update in the retailer’s history. The rollout will be phased over 18 to 24 months, beginning with salty snacks in May. Cereals, cream […]
Posted inPackaging News, Dairy News, Featured News, National, News, Organic Natural
La Fermière Launches LTO Yogurt Pots Designed By Alex Alpert
French yogurt brand La Fermière launched a newly designed terracotta pot April 6 that will be available for a limited time at partner retail stores. The pots were designed by Alex Alpert, a visual artist and creative director living in New York City who has done work for companies such as American Express, Nike, Red […]
Posted inPackaging News, Equipment & Technology, Meat/Seafood/Poultry, National, News
Chef Robotics Expands AI-Powered Automation Into Meatpacking
Chef Robotics, a San Francisco-based food robotics company, has expanded its artificial intelligence-driven automation platform to handle tray assembly for meatpacking. The system can assemble raw, frozen and precooked proteins – including pork loin fillets, chicken breasts, steaks, lamb chops, bratwursts and sausage links – onto trays before packaging. Tray assembly for proteins has been […]
Posted inBeverage News, Featured News, National, News, Packaging News
Coca-Cola Preps For America250 With New Packaging, Community Initiatives
The Coca-Cola Co. is rolling out a nationwide celebration to mark the U.S. 250th anniversary, combining limited-edition packaging, a public art initiative and a goal of generating 250,000 volunteer hours in 2026. As an America250 signature partner, Coca-Cola will anchor the campaign with its first collectible America250 mini-cans. Each design is unique to one of […]
Posted inPackaging News, Center Store, Midwest, News
Smucker’s Updates Fruit Spread Packaging For First Time In 30 Years
The J.M. Smucker Co. is unveiling redesigned packaging for its Smucker’s fruit spreads – the first visual overhaul in nearly three decades. The new jars began hitting shelves this spring, building on the brand’s 1990s-era design with bolder colors, larger fruit imagery and an expanded use of its gingham pattern. The gingham – which has […]
Posted inBeverage News, Featured News, News, Packaging News, Southeast
Coke Florida Unveils Limited-Edition America250 Commemorative Cans
Coca-Cola Beverages Florida (Coke Florida) debuted limited-edition America250 Coca-Cola cans at its Jacksonville manufacturing facility, one of a select number of production sites nationwide creating commemorative packaging representing all 50 states ahead of the nation’s 250th anniversary. The America250-themed Coca-Cola and Coca-Cola Zero Sugar mini-cans will be available at retailers across Florida beginning April 6. […]
Posted inCorporate Store News, Featured News, Hannaford Supermarkets, Northeast, Packaging News, Private Label Brands
Hannaford Supermarkets Refreshes Private Brand Packaging
Maine-based Hannaford Supermarkets is unveiling a refreshed design across its private brand portfolio, with the updated packaging arriving on shelves in select markets and a full portfolio expansion planned across all stores in 2027. The new look is designed to make it easier for shoppers to find products, discover new items and shop with confidence […]
Posted inGrocery Research, Featured News, National, News, Packaging News
Acosta Group Study: Shoppers Worried About Artificial Ingredients In Food
Fifty percent of U.S. shoppers are worried about health risks from artificial ingredients, chemicals and preservatives in foods, with that number rising to 79 percent among health-focused shoppers, according to a new study from Acosta Group released Feb. 24. The ingredients-focused shopper study found that 58 percent of all shoppers read labels all or most […]
Posted inPackaging News, Center Store, Finance News, National, News
ProAmpac Expands Fiber Packaging Platform For Dry Food Products
ProAmpac has expanded its ProActive Recyclable RP-2000 High Barrier Series, a curbside recyclable, fiber-based packaging platform designed to replace traditional non-recyclable multilayer structures. The RP-2000 platform provides barriers to oxygen and moisture, making it suited for sensitive dry food products including oatmeal, granola, cereal, spices, snacks, dried fruits and nuts. The expansion aims to help […]
Posted inOnline Grocery Technology, Ahold Delhaize, Merchandising News, National, News, Packaging News
Ahold Delhaize USA, Circana Expand Guiding Stars Nutrition Data Access
Ahold Delhaize USA has renewed its collaboration with Circana to expand access to Guiding Stars nutrition data within Circana’s Attribute Marketplace, giving suppliers greater insight into health and nutrition trends. Suppliers participating in Circana’s Attribute Marketplace will have access to aggregated Guiding Stars data to analyze trends in star-earning foods and beverages, identify category opportunities […]
Posted inPackaging News, Beverage News, National, News
Vitaminwater Debuts Packaging Redesign, New Flavors
Vitaminwater has debuted a revitalized packaging design and introduced two new flavors to help the brand stand out in the increasingly crowded enhanced water category. The updated packaging, which started rolling out in March, features a cleaner, bolder label design with flavor-forward colors, an enlarged and stacked logo with modernized typography, and flavor descriptions channeling […]
Posted inNews, Beverage News, Center Store, National, Packaging News
PepsiCo Introduces New Corporate Brand Identity
PepsiCo is introducing a new corporate brand identity, one the company says “reflects who we are now and the future we’re building together.” “Our new identity boldly reflects who we are in 2025: a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands,” said […]