Lay’s Potato Chips, a PepsiCo brand, has begun the largest redesign in its nearly 100-year history, aiming to showcase how its chips are made with real potatoes and announce it is removing artificial flavors and colors in the U.S. Lay’s works with more than 100 family-owned farms across North America, and PepsiCo sources crops and […]
Category: Packaging News
Posted inPackaging News, Aldi, National, News
Aldi Debuts Largest Packaging Rebrand To Date
Aldi is debuting its largest packaging refresh to date, putting its name on every product and launching a namesake brand to make its private labels more recognizable. In response to customer feedback, Aldi-exclusives will carry the Aldi brand or a bold “an Aldi Original” endorsement. New packaging is being rolled out to store shelves. Over […]
Posted inCenter Store, National, News, Packaging News
Seed Oil Free Certified Products See Triple-Digit Growth
Seed Oil Free Certified, the world’s first certification for products made without seed oils, has entered a strategic data partnership with SPINS, a provider of data and analytics for the wellness-focused CPG industry. This collaboration provides the first empirical look into an emerging consumer preference: the growing demand for products made without industrial seed oils. […]
Posted inBakery News, News, Packaging News, West
King’s Hawaiian Highlights Brand Refresh For 75th Anniversary
King’s Hawaiian is marking its 75th anniversary with a brand refresh, followed with new retail packaging in July. This strategic evolution aims to reinforce its market leadership and connect with a new generation of consumers, offering grocers a fresh opportunity for category growth. Since Robert Taira opened his first bakery in Hilo, Hawaii, in 1950, […]
Posted inPackaging News, Deli News, National, News
Lacerta Introduces New Seal N’ Flip Packaging Design
Lacerta Group has announced a new innovation: Seal N’ Flip packaging. Coming at a time when food retailers and brands are focused on their bottom line, the Seal N’ Flip design is estimated to reduce packaging costs by up to 25 percent. The new design places the lidding film on the bottom. Company officials noted […]
Posted inDeli News, News, Packaging News, West
Reser’s Fine Foods Commemorates Anniversary With $2B Milestone
Reser’s Fine Foods, a family-owned company in the refrigerated prepared foods industry based in Beaverton, Oregon, is celebrating 75 years in business as it reaches $2 billion in annual revenue. Founded in 1950 by Mildred Reser, the company began as a small farmhouse kitchen potato salad business and has grown into the largest family-owned, prepared foods businesses in the […]
Posted inProduce News, Packaging News, Southeast
Fresh Express Introduces Refreshed Brand Identity, Redesigned Packaging
Orlando, Florida-based Fresh Express is introducing a refreshed brand identity with a modernized logo, redesigned packaging and a focus on fresh quality, taste and health. The updated visual identity will begin appearing on shelves nationwide starting May 9, with additional activations to follow as part of the broader “Express Yourself” campaign, which launched in April. […]
Posted inPackaging News, Dairy News, Midwest, News
ProAmpac Expands Dairy Packaging Lineup With New Butter Wraps
ProAmpac has expanded its dairy packaging portfolio with high-performance butter wraps, including its Butter Fresh Parchment and foil-paper-based options. Designed to protect butter, margarine and other oil-based solid products, these wraps offer superior grease resistance and excellent dead-fold properties to maintain freshness and minimize air exposure. “With Butter Fresh Parchment, we’re delivering a wax-free, PFAS-free solution with […]
Posted inCenter Store, Packaging News, West
Hidden Valley Ranch Introduces 7 New Flavors
Hidden Valley Ranch has added seven new flavors to its ranch product lineup – Blue Cheese Ranch, Kickin’ Cajun Blackened Ranch, Cilantro Lime Ranch, Cracked Pepper Ranch, Sweet Barbecue Ranch, Garlic Ranch Seasoning and Creamy Jalapeño Ranch Seasoning. “As the creators of ranch, Hidden Valley Ranch is uniquely positioned to continue to take ranch to […]
Posted inPackaging News, News, Northeast
ProAmpac’s ProActive Platform Wins At 2025 PAC Global Awards
ProAmpac’s ProActive Recyclable RP-1000 Paper Platform has won Best in Class and an Award of Distinction at the 2025 PAC Global Awards Celebration and Futures Edge Summit in New York. As part of the ProAmpac’s Fiberization of Packaging initiative, the RP-1000 platform stood out in the “Sustainable Package Design: Package Circularity” category for its combination of high-speed form-fill-seal performance, enhanced durability […]
Posted inPackaging News, National
Pactiv Evergreen, Novolex Announce Merger Agreement
Novolex and Pactiv Evergreen Inc. have entered into a definitive agreement to combine, creating one manufacturer in food, beverage and specialty packaging products. The combination brings together two complementary businesses that will offer a broad product platform. The asset base will include an extensive manufacturing footprint and an expansive distribution network, enhancing the combined company’s […]
Posted inPackaging News, Midwest, Snacks Brands
Hostess Introduces Refreshed Logo, Packaging
Hostess, an Orrville, Ohio-based snacks company, has unveiled a new logo and packaging design as part of a refresh of the brand, modernizing its look and feel to enhance appeal with new consumers. The updated logo retains the trademark heart, reflecting that the brand’s core values remain intact, while offering a new font style and […]
Posted inPackaging News, Beverage News, Southeast
Milo’s, Altium Packaging Open On-Site Bottle Blowing Facility
Milo’s Tea Co., along with its supplier Altium Packaging LLC, opened a new packaging manufacturing operation adjacent to Milo’s original manufacturing and distribution center in Bessemer, Alabama. Milo’s bottle blowing facility began full operations during the summer, creating 35 new jobs, and formally opened its doors on Sept. 4 with an on-site ribbon-cutting ceremony. At […]
Posted inPackaging News, Feature, Meat/Seafood/Poultry, Southeast
Focused On Togetherness, Butterball Rolls Out New-Look Packaging For Portfolio
Butterball, a provider of turkey products, recently unveiled a comprehensive redesign of its retail packaging, aiming to enhance brand visibility, consumer engagement and overall shopping experience. Rebecca Welch, director of retail marketing at Butterball, talked to The Shelby Report about what was behind the strategy. She noted that Butterball’s last retail portfolio redesign took place […]
Posted inPackaging News, Feature, Midwest
Anchor’s ‘Packaging That Performs’ Good For Ops, Consumer Experience
Packaging is one of those things that isn’t always the center of attention but can play an important supporting role. Kurt Richars, director of growth and marketing for St. Louis-based Anchor Packaging, said his company focuses on providing customers with “packaging that performs.” Richars, speaking with The Shelby Report shortly after the IDDBA Show in […]
Posted inMeat/Seafood/Poultry, Packaging News, Southeast
Butterball Introduces Redesigned Packaging
Butterball is introducing new packaging for its portfolio of retail products for the first time since 2018. The redesign will enhance the consumer shopping experience by incorporating a consistent look and feel across all product lines with easy-to-read labeling, a bright blue design and an interactive QR code to boost shopper engagement with the brand. […]
Posted inMeat/Seafood/Poultry, Northeast, Packaging News, Sustainability News
North Coast Seafoods Introduces 100% Recyclable Packaging
North Coast Seafoods, an importer, processor and supplier of sustainably sourced seafood, has partnered with Australia-based Disruptive Packaging to introduce a new innovation: 100 percent recyclable and reusable packaging. For the past decade, North Coast Seafoods has been searching for sustainable, recyclable packaging alternatives to non-recyclable packaging that are scalable across its operations. However, being recyclable alone […]
Posted inPackaging News, Bakery News, National
Grupo Bimbo Reports 93% Of Packaging Made From Recyclable Materials
Grupo Bimbo has launched its 2023 annual report: “Behind our Actions.” The document shows the progress of the business and the objectives of the bakery company’s sustainability strategy for 2030 and 2050. Among the highlights of its “Baked For Nature” priority, where the bakery works on regeneration, growth, circularity and creating a positive impact on […]
Posted inPackaging News, Northeast, Sustainability News
New ShopRite Recycling Kiosks Accept Flexible Packaging
ShopRite and its private label brands, Paperbird and Bowl & Basket, are collaborating with P&G, Purina, Campbell’s Snacks and TerraCycle to launch a recycling program for flexible-film plastic packaging at five of the grocer’s stores in New Jersey. The kiosks offer customers a place to drop off all types of otherwise hard-to-recycle flexible packaging. The […]
Posted inPackaging News, Feature, National
Cascades’ Packaging Solutions Designed To Advance Circular Economy
Shelby Publishing’s Maggie Kaeppel recently visited with Evolène Serié, senior product marketing manager at Cascades. Based in Quebec, Canada, Cascades offers sustainable, innovative and value-added packaging, hygiene and recovery solutions. What is new with your company? “We’re excited to introduce two ground-breaking packaging solutions designed to advance the circular economy. First up, our cardboard tray […]