As part of its “Beef. It’s What’s For Dinner.” branding relaunch, the Beef Checkoff is debuting a “#RethinkTheRanch” campaign to help consumers understand the care that goes into raising beef. “No one needs to tell you how much care, work and dedication goes into producing the world’s best beef! But you know who does need […]
Tag: Marketing
Posted inGrocery News, Home Page Latest News, Independent Store News, Organic Natural, Store News
Natural Grocers Partners With Denver Dealership For ‘Big Win’ Promotion
Colorado-based Natural Grocers and John Elway Dealerships are teaming up to bring a new promotion to Denver. The “Big Game! Big Win! Promotion” kicked off on Nov. 1 and runs through Jan. 31. Participants can enter to win up to a three-year lease on a brand new Cadillac ATS, Jeep Renegade or Chevy Volt by going to one of […]
Posted inAssociation News, Grocery News, Home Page Latest News, Industry News, Marketing News, Produce News, West
California Avocado Commission ‘Energized’ By Fresh Summit
For the California Avocado Commission (CAC), engaging with retailers, supermarket dietitians, the media and avocado stakeholders were among the highlights of the 2017 Produce Marketing Association (PMA) Fresh Summit in New Orleans. “The Commission held some very productive meetings with retailers and avocado stakeholders in our Fresh Summit booth this year,” said Jan DeLyser, CAC […]
Posted inBeverage News, Home Page Latest News, Marketing News, National, Suppliers
Coca-Cola Takes Top Spot, Pepsi Falls Behind In TotalSocial Rankings
Engagement Labs, a data and technology solutions provider, has released its TotalSocial rankings of the top-performing non-alcoholic beverage brands in the U.S. with respect to consumer conversations. The report is intended to “help brand marketers better understand the consumer conversations taking place about today’s top beverage brands both online and offline,” the company says. It […]
Posted inNortheast, Corporate Store News, Grocery News, Merchandising News, Perishables, Produce News
Hannaford, New York Partner On State Grown & Certified Program
New York Gov. Andrew Cuomo recently announced a partnership with Hannaford Supermarkets to promote local products from farms participating in the New York State Grown & Certified program. Hannaford is the first grocer in New York’s Capital Region to feature products grown and produced by New York farms that the state has certified as using safe food […]
Posted inMarketing News, Home Page Latest News, Industry News, National, Shelby Content, Shelby Signature Content
Best Practices For Supermarket Advertising Budget Allocation
To entice consumers to shop in-store or online, supermarkets must set aside a budget for advertising. With a range of 0.02-4.0 percent, food retailers spend an average of 1.25 percent of sales (excluding pharmacy and gasoline dollars) on advertising. The recently released “2017 Promotional and Advertising Practices Study Among U.S. Grocery Retailers,” published by Aptaris […]
Posted inNonfood Items, Guest Contributors, Home Page Latest News, National, Shelby Content
Getting SMART About Back-To-School
by Naomi Sleeper/director of business development, Imperial Distributors As the summer season comes to a close, families are starting to do their back-to-school (BTS) shopping. According to a National Retail Federation (NRF) study, BTS and college spending is the second highest shopping season for retailers, after the winter holidays. Total BTS spending accounts for more than […]
Posted inGrocery News, Beverage News, Center Store, Northeast
Harvest Hill Beverage Co. Promotes Champlin To President Of Sales
Harvest Hill Beverage Co. in Stamford, Connecticut, has promoted David Champlin to president of sales. Champlin, who has been with the company for about three years, will oversee the company’s selling organization of more than 40 people, and will be responsible for global sales efforts across all channels. Harvest Hill’s beverage brands include Juicy Juice, […]
Posted inNonfood Items, Home Page Latest News, Marketing News, Merchandising News, National
Grocery Checkstands Drive Greeting Card Sales
Hallmark is partnering with several top supermarket retailers to test a new opportunity for greeting card sales at the grocery checkstand and is seeing positive sales as a result. One grocery partner reported seeing not only increased sales, but more units sold and a higher average price per card. “We are always looking for flexible […]
Posted inNational, Bakery News, Deli News, Home Page Latest News, Marketing News, Organic Natural, Specialty, Suppliers
Latest Buy Takes Sales And Marketing Agency C.A. Fortune National
With its latest transaction in the Pacific Northwest, sales and marketing agency C.A. Fortune says it now offers complete national coverage for brands within the natural/organic, specialty/conventional and bakery/deli retail trade channels. The Chicago-based company recently joined forces with Portland, Oregon-based Bridge Sales & Marketing, completing the agency’s goal of providing coast-to-coast coverage for its client brands […]
Posted inStore News, Corporate Store News, Home Page Latest News, Marketing News, Southwest
Winners Selected For H-E-B Primo Picks Video Showdown
Who says giving away free cookies can’t be a lucrative endeavor? For an inventive video by a San Antonio man, the idea earned him $25,000 and a spot in a H-E-B commercial. For months, creative Texans took their shots at producing videos about their favorite H-E-B Primo Picks products as part of the H-E-B Primo […]
Posted inShelby Content, Equipment & Technology, Home Page Latest News, Industry News, National
Supermarkets Shifting From Traditional To Digital Circulars
Consumers historically have turned to print circulars for grocery shopping decisions. They make shopping lists and plan trips based on the weekly sales and special offers. Today, shoppers are becoming more comfortable with personalized digital communications and coupons delivered to their mobile devices from their neighborhood supermarkets. To attract younger customers, grocers are increasingly investing […]
Posted inNortheast
Kremser Joins Acosta As Chief Strategy And Transformation Officer
Acosta has named Steve Kremser, former partner of Boston Consulting Group, as chief strategy and transformation officer. He will be responsible for the planning and execution of Acosta’s overall strategy and corporate development, including steering the company’s transformation initiatives. Kremser brings to Acosta nearly two decades of experience with Boston Consulting Group, where he was […]
Posted inNortheast
New Sheetz Loyalty Card Offers More Customized Rewards
Sheetz recently marked the start of its new loyalty card program, giving customers the opportunity to become official “Sheetz Freakz.” MySheetz card holders now receive points on nearly every in-store purchase and can choose customized rewards. Points cannot be earned on fuel, cigarettes, tobacco, lottery, half-gallon and gallon milk, financial cards and Sheetz Gift cards. […]
Posted inSuppliers, Executive News, Home Page Latest News, National, Women In The News
Hormel Foods Makes CytoSport Division Promotion
Hormel Foods has promoted Karen Wiernik, senior director of innovation and business development for its CytoSport division, to SVP of marketing for CytoSport. CytoSport is Hormel’s family of sports nutrition products; its brands include Muscle Milk, Cytomax and Monster Milk. The division is based in Walnut Creek, California. “Congratulations to Karen on her advancement,” said CytoSport […]
Posted inMeat/Seafood/Poultry, Home Page Latest News, National
Midan Marketing’s Deep-Dive Breaks Meat Consumers Into Six Segments
Midan Marketing was looking for depth when it took on understanding today’s meat consumer. To do that, it conducted a deep-dive survey of 2,200 consumers that was designed to flesh out consumer beliefs and behaviors around meat. Danette Amstein and Michael Uetz, both principals at Midan Marketing, shared findings with attendees at the Annual Meat […]
Posted inNortheast
Industry To Unite At NECSEMA Show On March 22
“What’s Your Brand” is the theme of the New England Convenience Store & Energy Marketers Association (NECSEMA) 2017 Trade Show, which will be held at the DCU Center in Worcester, Massachusetts, on March 22. This will the second year of the show, which formed after the merger of the New England Convenience Store Association and Independent […]
Posted inMeat/Seafood/Poultry, Home Page Latest News, National, Packaging News
Study: Demand For Pouches Used In Meat Packaging To Grow 5.3 Percent Annually
Demand for pouches used in meat packaging is forecasted to climb 5.3 percent per year to $220 million in 2021, with unit gains expected to advance 3 percent per year to 1.6 billion units. Above average gains will be driven by the growing preference for products that make meal preparation more convenient. These and other trends are […]
Posted inSuppliers, Executive News, Home Page Latest News, Marketing News, Southwest, Women In The News
Tyson Foods Shakes Up Leadership Team, Unveils New Logo
Tyson Foods is making some changes—revealing a new senior leadership team, executives who the company says will “propel” it forward and accelerate growth, and unveiling a new corporate logo. The new appointments come as the company announces the departure of Donnie King, president, North American Operations; Sara Lilygren, EVP, Corporate Affairs; and Gary Cooper, chief […]
Posted inNortheast
QuickChek Celebrates 50 Years With 50 Promotional Offers
To celebrate its 50th anniversary, QuickChek of Whitehouse Station, New Jersey, is rewarding customers with 10 weeks of five offers each week. The fresh convenience market chain is featuring a variety of in-store and mobile app offers through April 30. Each week, shoppers will see a range of deals and savings, ranging from free coffee […]