Author’s note: After a hiatus following brain surgery due to the discovery of a brain aneurysm, I have returned to my writing responsibilities with The Shelby Report and am now better than new. It’s great to be back! by Cindy Sorensen/ owner and CEO of The Grocery Group Today’s milk case is exploding with an abundance […]
Tag: Marketing
Posted inOnline Grocery Technology, Equipment & Technology, Executive News, Grocery News, Home Page Latest News, Industry News, Marketing News, National
Dunnhumby Acquires Aptaris ‘To Help Retailers Compete’
Dunnhumby, a customer data science company, has acquired Aptaris Software, an enterprise marketing and promotions management company. The acquisition is the culmination of a strategic partnership that embedded dunnhumby customer data science into the Aptaris solution, providing retailers with what the companies say is the only end-to-end promotions management platform in the market. Dunnhumby says the […]
Posted inFood Service News, Corporate Store News, Grocery News, Home Page Latest News, Marketing News, Store News, West, Wholesaler/Distributor News
Cash&Carry Smart Foodservice Is Now Smart Foodservice Warehouse Stores
Cash&Carry Smart Foodservice, a chain of warehouse-format stores catering to the foodservice industry based in Portland, Oregon, is rebranding to Smart Foodservice Warehouse Stores. The change reflects more than sixty years of evolution in the foodservice industry, the company says, adding that the new name will allow it to better communicate its mission of selling quality […]
Posted inMeat/Seafood/Poultry, Grocery News, Health & Wellness, Home Page Latest News, Marketing News, National, Suppliers
Study Finds Pureed Meat May Be Beneficial For Formula-Fed Infants
Meat can be an important source of much-needed protein in an infant’s diet during the transition to solid foods, according to new research from the University of Colorado published in the American Journal of Clinical Nutrition. The first six to 12 months of life is a period of rapid growth when nutrition plays a pivotal role and, for many […]
Posted in, Executive News, Grocery News, Home Page Latest News, Industry News, Marketing News, West
Frieda’s Names New Director Of Marketing And Innovation
Cindy Karas Sherman has joined Frieda’s Specialty Produce as the company’s new director of marketing and innovation. With 16 years of experience in marketing strategy, and marketing management and innovation, Sherman has worked for consumer packaged goods companies such as PepsiCo, Wrigley and most recently, Starbucks, where she launched—in the grocery aisle—Starbucks Plus K-Cup Coffee […]
Posted inOnline Grocery Technology, Grocery News, Home Page Latest News, Industry News, Marketing News, National, Shelby Content, Shelby Signature Content
IGA Is ‘Upbranding’ Before Switch To Digital-First Marketing
Shoppers will always want three things from their local grocery store: value, convenience and selection. Those have been the top three attributes shoppers have sought out for many decades. What has changed over time are the qualities that come next, said IGA President and CEO John Ross. “You start asking them ‘what would make a […]
Posted inMarketing News, Association News, Grocery News, Home Page Latest News, Industry News, Produce News, Southwest
Potatoes USA To Kick Off Athletic Performance Campaign This Summer
Potatoes USA debuted a new consumer marketing campaign at its annual meeting in Denver. The “What Are You Eating?” campaign is designed to encourage athletes to use potatoes as fuel for athletic performance. It also is intended to re-frame potato nutrition messaging, from providing reasons why it is okay to eat potatoes to providing the reasons why consumers should eat them […]
Posted inMeat/Seafood/Poultry, Grocery News, Guest Contributors, Home Page Latest News, Marketing News, National, Shelby Content
There Is Money To Be Made By Digitally Marketing Meat
Editor’s note: The following is the first of a three-part series. Part 2 of Amstein’s insights into digital marketing in the meat industry will be available here beginning April 17. Part 3 will be available on May 15. by Danette Amstein/Principal, Midan Marketing We all lead very busy lives and with each passing year the pace seems […]
Posted inGrocery News, Home Page Latest News, Marketing News, National
Valassis And RetailMeNot Partner To Rebrand RedPlum
Valassis and RetailMeNot Inc., both wholly owned subsidiaries of Harland Clarke Holdings, are rebranding Valassis’ RedPlum consumer-facing print portfolio, including direct mail and the free-standing insert (FSI) coupon book, to RetailMeNot Everyday. The savings content found with RetailMeNot Everyday includes deals on consumer packaged goods, groceries, restaurants and other local discounts, which complement RetailMeNot’s presence in retail with […]
Posted inMarketing News, Coborn's, Grocery News, Home Page Latest News, National
New Marketing Service Connects Retailers With Sponsorship Opportunities
BAM (Brand Activation Maximizer), a new marketing service, aims to connect brands, events and retailers to make event advertising and shopper activation easier. The BAM software and service provides brands with a spectrum of targeted national and local advertising and sponsorship opportunities to consider, and indicates which events align to retailer priorities. This enables them […]
Posted inHome Page Latest News, Food City, Midwest
The Produce Moms Taps Former Kroger Staffer As Brand Ambassador
The Produce Moms (TPM), a community of fresh produce advocates, hopes to grow its brand recognition and reach with the addition of food blogger Candace Wylie to its team. In her new role, Wylie will be working with TPM founder Lori Taylor as a brand ambassador to support the company’s initiatives and activities. In a […]
Posted inMarketing News, Amazon Fresh, Corporate Store News, Grocery News, Home Page Latest News, National, Organic Natural, Store News, Whole Foods
Amazon’s Treasure Truck Coming To Select Whole Foods Stores
Amazon’s Treasure Truck is popping up at various Whole Foods Market locations across the country with new offers and incentives. The Treasure Truck “handpicks new, trending, local or delicious items, loads them on the truck, and cruises around town spreading joy for everyone with a smartphone and an appetite for fun.” Yesterday, the Treasure Truck […]
Posted inNonfood Items, Grocery News, Home Page Latest News, Industry News, Suppliers, West
Bradshaw International And Butler Home To Become Bradshaw Home
Bradshaw International and Butler Home Products will unify as Rancho Cucamonga, California-based Bradshaw Home as of March 1. The move brings the assets and industry knowledge of both companies, players in the kitchenware and cleaning categories, respectively, together under one fully integrated business. Company Co-Presidents Brett Bradshaw and Rob Michelson will continue to head the […]
Posted inHarps Food Stores, Equipment & Technology, Grocery News, Home Page Latest News, Independent Store News, Industry News, Marketing News, Merchandising News, Online Grocery Technology, Southwest, Store News
Harps Food Stores Using AI Platform To Support Merchandising Decisions
Springdale, Arkansas-based Harps Food Stores Inc. has implemented an AI (artificial intelligence) platform from Daisy Intelligence Corp., a software-as-a-service company, to “improve and optimize” decision-making around pricing and promotions. According to Daisy, Harps chose it to analyze data and determine which products should be featured in its frequent circulars. Harps launched the partnership with Daisy […]
Posted inDeli News, Bashas', Grocery News, Home Page Latest News, Independent Store News, Industry News, Marketing News, Store News, West
Bashas’ Chicken Challenge: Turn A Rotisserie Chicken Into Three Dishes
After stretching their pocketbooks during the holidays, families are looking for ways to stretch their grocery dollars, so Arizona grocer Bashas’ is encouraging them to get creative in the kitchen with a new challenge: share three easy-to-make dishes from one Bashas’ rotisserie chicken. The hometown grocer’s second annual “Stretch Your Dollar” Rotisserie Chicken Challenge will […]
Posted inMarketing News, Equipment & Technology, Grocery News, Grocery Store Equipment, Home Page Latest News, Independent Store News, Industry News, Midwest, Online Grocery Technology, Store News
Lunds & Byerlys Launches Digital Loyalty Program, Integrated Coupons
Lunds & Byerlys, a Minnesota-based, family-owned grocer, and Unata, a provider of 1-to-1 digital solutions for grocers, have launched Lunds & Byerlys Extras and Integrated Digital Coupons, two new digital features that the companies say will deliver convenient and affordable shopping for customers online and in-store. Lunds & Byerlys Extras is the retailer’s new digital […]
Posted inProduce News, Grocery News, Home Page Latest News, Industry News, Marketing News, Meat/Seafood/Poultry, West
Give Fresh Departments A Boost With Chinese New Year Promotions
Frieda’s Specialty Produce offers training and programming to help retailers ring in the Year of the Dog: Draw in shoppers to your store with the unique food experience of a Chinese New Year promotion. Frieda’s Specialty Produce offers special support to customers who book a Chinese New Year promotion by Jan. 10; it includes a […]
Posted inRecommended Reading, Amazon Fresh, Corporate Store News, Grocery News, Home Page Latest News, Industry News, Marketing News, Midwest, Shelby Content, Store News, Whole Foods
Recommended: Kroger Is Challenging Amazon And Walmart In Advertising
When Amazon entered the grocery business with the acquisition of Whole Foods this year, it was thought to be a supermarket killer. The grocery business was already facing competition from general retailers like Walmart that operate on larger scales and offer lower prices, and invading European grocers like Aldi and Lidl, before the mammoth conglomerate […]
Posted inGrocery News, Health & Wellness, Home Page Latest News, Independent Store News, Industry News, Marketing News, Organic Natural, Southwest, Store News
Natural Grocers Offering Lower-Price Eggs To Loyalty Program Members
Natural Grocers is offering special egg pricing exclusively to members of its {N}power loyalty program. Through the end of the year, {N}power members will pay: $1.99 per dozen for 100 percent free-range eggs; $2.99 per dozen for 100 percent organic free-range eggs; and $3.99 per dozen for pasture-raised eggs. {N}power is a rewards program that provides […]
Posted inGrocery News, Home Page Latest News, Industry News, Marketing News, Merchandising News, National, Packaging News
Advantage Solutions, Daymon Worldwide To Offer Combined Services
Advantage Solutions and Daymon Worldwide are joining forces to create a suite of brand-centric and retailer-centric services for U.S. and international clients. Terms of the global transaction were not disclosed. Advantage, based in Irvine, California, is a North American provider of business solutions to consumer goods manufacturers and retailers, with a suite of technology-enabled services […]