C.A. Fortune, a consumer products sales and marketing agency headquartered in Chicago, has entered a strategic partnership with Survey.com, an in-store, retail intelligence, selling and merchandising service firm. “We’re excited to announce the formal partnership with Survey.com, further deepening our overall retail service capabilities. Over the past couple of years we’ve done extensive work with their […]
Tag: Marketing
Posted inOnline Grocery Technology, Corporate Store News, Equipment & Technology, Home Page Slider, Industry News, Marketing News, Southeast, Store News
Kroger, JTG Daugherty Racing Team Up On New NASCAR Sponsorship Strategy
The Kroger Co. and JTG Daugherty Racing are debuting a new NASCAR sponsorship strategy that “focuses on shopper themes and will help participating brands communicate more effectively with consumers.” The goal of the new strategy is to significantly increase sales for sponsor brands and for Kroger. The No. 47 Monster Energy NASCAR Cup Series […]
Posted inH-E-B, Grocery News, Home Page Latest News, Independent Store News, Industry News, Marketing News, Southwest
H-E-B Kicks Off 12 Days Of Christmas Spurs Auction
On Dec. 10, H-E-B, in partnership with Spurs Sports & Entertainment, launched an H-E-B 12 Days of Christmas Spurs Auction, an online auction that will feature more than a dozen collectibles from the grocer’s comical television commercials featuring San Antonio Spurs players. Items to hit the auction block include signed robes worn by Spurs legends […]
Posted inAssociation News, Grocery News, Home Page Latest News, Industry News, Merchandising News, National, Produce News
Idaho Potato Display Contest Winner To Receive Hawaiian Getaway
One lucky entrant in the Idaho Potato Commission’s (IPC) 2019 retail display competition will be saying “aloha” to a six-night/seven-day stay at Hawaii’s Royal Lahaina Resort, the grand prize for the annual contest’s sweepstakes drawing. Overlooking Kaanapali Beach on the valley isle of Maui, the resort features nightly live entertainment, an oceanfront luau, three swimming […]
Posted inGiant Food, Grocery News, Home Page Latest News, Marketing News, Northeast, Store News
Giant Food’s New Promotional Campaign Celebrates Shared Connections
Giant Food, a greater Washington D.C. regional grocery chain, has unveiled a new marketing campaign introducing Giant’s new tagline, “The Little Things Are Giant.” The campaign highlights the “connections shared over great food and how these moments between family and friends are made even more special with the help of Giant’s product assortment, ease of shopping and […]
Posted inDairy News, Association News, Bakery News, Deli News, Executive News, Grocery News, Home Page Latest News, Marketing News, National, Women In The News
IDDBA Will Welcome A New VP Of Marketing This Month
Whitney Atkins will join the International Dairy Deli Bakery Association (IDDBA) as its VP of marketing on Nov. 27. She will lead the marketing team responsible for telling the story of the association and driving member engagement. “I look forward to joining the IDDBA team, serving our industry and providing resources to our membership that […]
Posted inGrocery News, Home Page Latest News, Marketing News, Produce News, Southwest, Suppliers
Avocados From Mexico Launching New Shopper Marketing Programming
Avocados From Mexico (AFM) will be showcasing its new year-round shopper communication platform, initiatives and partnerships at the upcoming PMA Fresh Summit Convention & Expo in Orlando, Florida, at the Orange County Convention Center from Oct. 18-20. This year, AFM hopes to make a stronger connection with shoppers through the launch of its “Savor Every Moment” shopper communications […]
Posted inMarketing News, Grocery News, Home Page Latest News, Industry News, National, Produce News, Suppliers
The Wonderful Co. Surpasses $1B Spent Marketing Its Brands
The Wonderful Co., known for its Wonderful Pistachios, Wonderful Halos and POM Wonderful, has invested more than $1 billion over the past decade marketing its products to consumers across the globe. This milestone, which Wonderful will celebrate at PMA Fresh Summit, “has made Wonderful Pistachios America’s No. 1 fastest-growing snack brand, Wonderful Halos America’s No. […]
Posted inGrocery News, Home Page Latest News, National, Produce News, Snacks Brands, Suppliers
Wonderful Halos Kicks Off New Season With $30M Marketing Campaign
Mandarin brand Wonderful Halos continues to build on its success as it prepares to kick off its biggest season ever this November, with a $30-million integrated marketing campaign designed to accelerate category growth. The campaign features the brand’s “Good Choice Kid” television commercials, along with Halos’s biggest digital investment yet, which will increase visibility across […]
Posted inHome Page Latest News, Corporate Store News, Industry News, Merchandising News, Northeast
Corradini Named To SVP Role At Kings/Balducci’s
Kings Foods Markets and Balducci’s Food Lover’s Market have hired Stephen Corradini as SVP of merchandising and marketing. Corradini has more than 15 years’ experience in food retail, including roles as VP of the South Region and director of specialty foods at Whole Foods Market. Most recently, he was COO of a startup specialty ice cream […]
Posted inDairy News, Grocery News, Guest Contributors, Home Page Latest News, Industry News, International Foods, Marketing News, Merchandising News, National, Shelby Content
Sorensen: Connecting With Hispanic Shoppers
by Cindy Sorensen/Founder and CEO of The Grocery Group The Hispanic population represents the fastest-growing ethnic group in the U.S. In fact, by 2020, Hispanics will be the largest ethnic group. They currently represent 17 percent of the population and will grow to be 29 percent by 2050. This growth will occur in all regions […]
Posted inRaley's, Grocery News, Home Page Latest News, Industry News, Marketing News, Online Grocery Technology, Store News, West
Raley’s Promotes Online Shopping With New Video Campaign
Raley’s has launched a new video campaign promoting its online shopping service, developed with “an understanding of how Raley’s shoppers and non-shoppers use online shopping,” the company says. The grocer conducted a series of focus groups and online surveys to understand what customers want from their online grocery experience. The retailer found that convenience is […]
Posted inNortheast, Home Page Latest News
Inspira Marketing Expands With Four New Hires
Inspira Marketing Group, a Norwalk, Connecticut, experiential-marketing agency celebrating its 10th anniversary, has hired four additional staff members to handle future growth. “We’ve entered a phase of unprecedented growth,” says Inspira founder, Jeff Snyder. “We value the long-term relationships we’ve forged with clients like Diageo and Henkel and are excited about the new partnerships we’ve built with […]
Posted inGrocery News, Corporate Store News, Executive News, Home Page Latest News, Marketing News, Midwest, Private Label Brands, Store News
Kroger Names Phipps VP Of Branding, Marketing, Our Brands
The Kroger Co. has named Gil Phipps, currently VP of Our Brands, to VP of branding, marketing and Our Brands, effective Aug. 15. Phipps joined the company in 2012 and led the transformation of Our Brands by evolving existing brands and introducing new brands that resonate with customers, says Kroger. “Through elevating recipes and product formulations, inserting personality into […]
Posted inMarketing News, C-Store News, Grocery News, Home Page Latest News, Midwest, Store News
Wex, Kum & Go Renew Fuel Card Program Partnership
Wex has renewed its agreement with Kum & Go to operate and market the company’s commercial fuel card program. Under terms of the contract, the companies will continue to collaborate to increase sales and marketing resources that further drive Kum & Go’s retail business growth. Wex manages private label and universal fleet cards for Kum […]
Posted inOnline Grocery Technology, C-Store News, Grocery News, Home Page Latest News, Industry News, Marketing News, Southeast, Store News
Minit Mart Launches GoGo Rewards Loyalty Program
C-store chain Minit Mart has launched a new benefits and rewards program for customers called GoGo Rewards. This loyalty program will let members earn or redeem points for store merchandise in almost 300 Minit Mart stores. Members also will be eligible for a range of offers and participation in a sweepstakes. “As we’ve grown the […]
Posted inExecutive News, Center Store, Grocery News, Home Page Latest News, Marketing News, National, Suppliers
Campbell Names Palmieri VP And CMO Of U.S. Meals And Beverages
Campbell Soup Co. has appointed Diego Palmieri to the role of VP and chief marketing officer, U.S. meals and beverages, effective July 18. Palmieri will report to Roberto Leopardi, president, meals and beverages. As CMO, Palmieri will be responsible for all aspects of marketing and consumer connection in the U.S. across the division’s portfolio of brands, which […]
Posted inOnline Grocery Technology, Amazon Fresh, Grocery News, Guest Contributors, Home Page Latest News, Industry News, Marketing News, National, Shelby Content, Whole Foods
AI-Enabled Personalized Marketing Will Drive FMCG Forward
By Mike Bristol/VP Personalized Marketing, Symphony RetailAI Sometimes, the world seems to just turn too quickly; work projects kick into overdrive, kids’ schedules get too hectic, and even taking the time to pick out a somewhat healthy meal at the grocery store seems like a daunting task. As both consumers and busy, complex people, many […]
Posted inOnline Grocery Technology, Corporate Store News, Grocery News, Home Page Latest News, Industry News, Marketing News, National, Store News
Kroger Precision Marketing To Begin Offering Boosted Product Listing Ads
The Kroger Co., through Kroger Precision Marketing powered by 84.51°, will launch a self-service marketing platform, Boosted Products in Search, on June 4. Kroger intends for the platform to help brands reach digitally active shoppers with hyper-relevant products within search results across Kroger digital properties, and view performance in real-time. Brands will have the ability to promote their online […]
Posted in, Home Page Latest News, Independent Store News, Industry News, Midwest, Store News
Festival Foods Fresh Market Exhibit Opens May 31 At Children’s Museum
The Festival Foods Fresh Market Exhibit—an interactive educational marketplace—is set to open at Above & Beyond Children’s Museum in Sheboygan, Wisconsin. The open-air marketplace concept harkens back to the way people shopped for groceries in earlier times and the importance of supporting and interacting with local, sustainable food systems. Each of the market stands displays local […]