Bruno’s Supermarkets is introducing a new, more interactive grocery experience for customers today, July 27, at www.brunos.com.
Tag: Marketing
Posted in, Equipment & Technology, National
New Digital Marketing Program Provides Websites, Apps for IGA Retailers
IGA on July 20 launched IGALink, a new digital marketing program that provides unique full-featured grocery websites and mobile web apps to each of over 900 IGA USA retailers operating more than 1,200 stores, giving every IGA USA retailer a website for the first time in IGA history. The individual websites are easily customizable, making […]
Posted in, National, New Products
SC Johnson Launches All-In-One Cleaning System
SC Johnson All-In-One Cleaning System allows users to clean more efficiently and effectively by choosing three of their five favorite trusted cleaners to dock in one simple, lightweight sprayer
Posted in, Marketing News, National
Mann Packing Promotes Vegetables on the Grill for Summer Cookouts
Mann Packing is partnering with the makers of Reynolds Wrap® Non-Stick Foil on a cross promotion, to encourage grilling vegetables this summer. Starting July 15, instant redeemable coupons for $1 off Reynolds Wrap® Non-Stick Foil products will be affixed to 12-oz. packages of Mann’s Vegetable Medley, Broccoli & Cauliflower, Broccoli & Carrots, Broccoli Wokly®, and […]
Posted in, Marketing News, National
Stride Gum Launches New Campaign
Stride, advertised as “The Ridiculously Long Lasting Gum,” kicked off its new “Be Ridiculously Long Lasting” campaign June 21 in New York City
Posted in, National
Walmart Cutting Gas Prices
Wal-Mart Stores Inc. is cutting gas prices by 10 cents a gallon for three months. The Arkansas-based retailer is well aware that rising gas prices and other household costs are squeezing shoppers’ budgets, reporting at its annual shareholders meeting earlier this month that shoppers appear to be focusing on groceries and little else. To help […]
Posted in, National
Consumer Reports: 2 in 3 Have Left Due to Poor Customer Service
Just how frustrated are Americans with the state of customer service? According to a new Consumer Reports survey, 65 percent are “tremendously annoyed” by rude salespeople and 64 percent of respondents said that they had left a store in the previous 12 months because of poor service. This survey is part of a larger investigation […]
Posted in, Amazon Fresh, Marketing News, National, Whole Foods
A Look at the Future of Retailing
by Terrie Ellerbee/associate editor From FMI Future Connect 2011 If you build a new grocery store, you are not interested growing sales. You are interested in taking market share because the U.S. has reached the saturation point for stores. That was the sobering news brought to Future Connect 2011 attendees on Tuesday, May 10, by […]
Posted in, Marketing News, National
Sarasin Outlines Grocery Trends 2011
The Shelby Report’s editor, Lorrie Griffith, and Terrie Ellerbee, associate editor, are in Dallas attending Future Connect 2011. We are posting articles live from the conference. By Lorrie Griffith/editor FMI Future Connect 2011 DALLAS–Trust was a key theme in remarks made by Leslie G. Sarasin, president and CEO of the Food Marketing Institute (FMI), covering […]
Posted in, National
Supermarket Chef Featured on Eatturkey.com
This year’s Cinco de Mayo fiesta just got one-step easier with the addition of a recipe video that shows how to make turkey quesadillas. National Turkey Federation’s (NTF) latest turkey cooking video features Chef Philip Anderson, director of fresh foods at Harris Teeter, who creates a warm and crispy turkey quesadilla with only five ingredients. […]
Posted in, From the Editor, Southeast
Chain’s Outreach to Core Customers Pays Off
It is a marketing truth that it requires a higher level of investment, as well as more effort, to attract a new customer than to keep one you already have. A direct marketing test run by South Carolina’s BI-LO supermarket chain earlier this year again proves that investing money to engage, excite and show you […]
Posted in, Corporate Store News, National
Walmart Bringing Back 8,500 Products
WalMart is bringing back more than 8,500 household products and foods that it had culled from its shelves over the past few years in an effort to reverse a sales slump in the U.S., reports the Phoenix Business Journal. Arkansas-based Wal-Mart Stores Inc announced April 11 that it would be broadening the variety of products […]
Posted in, Another Side, National
Another Side: 4+1=48
Numbers which don’t add up? They do if you are using Shelby math. While some periodicals have been subtracting, we have been adding. Since the first Southeast issue (1967) to the Southwest (1976), we have added The Shelby Report of the West (2008), The Shelby Report of the Midwest (2009), and now The Shelby Report […]
Posted in, New Products, Northeast
Frank’s RedHot Launches Line of Fully Cooked Items
It was revealed Monday that Frank’s® RedHot® is launching a line of fully cooked chicken wings, shrimp and appetizers to be sold nationally in frozen food sections of grocery, mass and club stores, available through a collaboration with Completely Fresh Foods. Now consumers can have Buffalo wings, shrimp and appetizers prepared using authentic Frank’s RedHot […]
Posted in, Marketing News, National, West
Survey Asks: Is Target Cheaper than Walmart?
Target Corp. holds up fairly well in a pocketbook-price battle with rival Wal-Mart Stores Inc., operator of Walmart and Sam’s Club, according to a new retail survey reported on by the New Mexico Business Weekly. Kantar Retail IQ, which does semi-annual price checks at the two retailers, found that Target customers generally paid slightly less […]
Posted in, Marketing News, National, Perishables
Pork Moves Beyond ‘The Other White Meat’
After nearly 25 years of plugging pork as “The Other White Meat,” the National Pork Board’s new “Pork, Be Inspired” tagline seeks a deeper connection with existing pork fans, while positioning the meat as an ingredient for a wide range of meals. In short, the board wants the 82 million Americans who regularly eat pork […]
Posted in, From the Editor, Shelby Content, Southeast
Tell Me—Do You Welcome Extreme Couponers?
I’ve wanted to ask a question of our retailer readers for some time now, and for reasons I will explain in a moment, I am posing it now: Do you have major coupon users that shop your store, and if so, do you welcome them or wish they would shop somewhere else? I would love […]