Beanitos brand bean chips has announced a substantial investment by 2x Consumer Products Growth Partners, and managing partners Sharon Kieffer and Andy Whitman joined the company’s board of directors. In addition, Sweet Leaf Tea founder and former CEO Clayton Christopher has invested in Beanitos Inc. and joined the board. Terms of the investments were not […]
Tag: Marketing
Posted in, Equipment & Technology, Marketing News, Southeast, West
Revionics Signs Grocer for Price Optimization Software
Roseville, Calif.’s Revionics Inc. has signed K-VA-T Food Stores to use its price optimization software, reports the Sacramento Business Journal. K-VA-T Food Stores is based Abingdon, Va. It operates 104 grocery stores, with 76 pharmacies and 71 gas stations under the Food City, Super Dollar, and Gas ‘N Go brands in Kentucky, Virginia and Tennessee. […]
Posted in, Marketing News, West
Pollock Fishery Certified Sustainable; Crab Will Be Next
Bering Sea crab will be the next Alaska fishery to win certification for sustainability, according to United Nations guidelines, helping to increase market access for Seattle-based seafood producers, reports the Puget Sound Business Journal. In December, the $1.1 billion pollock fishery won the same United Nations sustainability certification, following salmon, halibut and black cod, which […]
Posted in, Center Store, West
Frieda’s Offers Chinese New Year Promotion Tips
Since 1973, Los Alamitos, Calif.-based Frieda’s has worked with produce retailers to promote Asian produce specialties for Chinese New Year. A longtime leader in the specialty Asian produce category, Frieda’s presents its recommendations for a “Year of the Dragon” display. Asian cultures around the world will be celebrating the 15-day long tradition, and the entrance […]
Posted in, Beverage News, Center Store, National
Craft Brewers Tap into Growing Specialty Beer Market
Growing demand for specialty craft beers is prompting significant upgrades and investment from regional brewers, The Wall Street Journal reports. Smaller brewers are pouring millions into new brew kettles, fermenting tanks and bottling lines, while others are scooping up land and building new manufacturing facilities to meet growing demand. Craft sales were on track for […]
Posted in, Beverage News, Marketing News, National, Southwest
Tyson Partners with 7UP for Big Game Promotion
Springdale, Ark.-based Tyson Foods will launch a new promotion featuring savings on Wings, Boneless Wings, and 7UP® brand beverages for the football season leading up to the playoff game in February. The promotion will be featured in approximately 8,000 stores nationwide. In-store coupons will save consumers $1.50 when they buy Tyson® Wings or Boneless Wings […]
Posted in, Southeast, Suppliers
Cal-Maine Foods Names Holladay VP and General Counsel
Jackson, Miss.-based Cal-Maine Foods Inc. has appointed Robert L. Holladay Jr. VP and general counsel. Prior to joining Cal-Maine, Holladay most recently advised the company as an outside attorney with YoungWilliams P.A. in Jackson, Miss., where he concentrated his practice in corporate, securities and general business law. He has experience advising companies of all sizes […]
Posted in, Southwest
Val Verde Updates Image as Part of Growth Plan
The harvest season is under way at McAllen, Texas-based Val Verde Vegetable Co., but greens aren’t all that’s fresh. Val Verde recently launched a new corporate identity, expanded product lines and made equipment upgrades. As part of several company-wide changes, Val Verde has introduced a new logo that epitomizes the iconic red and green of the […]
Posted in, Equipment & Technology, National
P&G Clears Plan for Mobile Coupons
Procter & Gamble Co. (P&G) is partnering with mobeam inc. to bring the first fully mobile couponing system to market. The innovation, created by mobeam of California, makes electronic coupons presented on a phone or other mobile device scannable, so shoppers need only their phones/handhelds, not a stack of coupons, at check out. Today, couponing […]
Posted in, National
Cuties California Clementines and Mandarins Go National
Cuties® California Clementines and Mandarins are now available coast to coast and, in support of the national launch, the brand has introduced a $20 million national television and print advertising campaign. “We know how much parents love sharing Cuties Clementines with their kids on the West Coast and we are excited to now offer this […]
Posted in, Marketing News, National
‘The Why? Behind the Buy’ Results Released
Acosta Sales & Marketing, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, has released its fall 2011 “The Why? Behind the Buy™” report with results from a nationwide survey that collects data on grocery shopper habits heading into the winter months. Shopper trends in the current survey include: Shoppers taking […]
Posted in, Marketing News, National
Pillsbury Crescents, Shazam Partner for New TV Ad Spot
General Mills, via its Pillsbury Crescents brand, is integrating Shazam for TV to reach busy millennial moms instantly in a first-in-ad category campaign. The company is the first packaged foods company to leverage Shazam’s discovery service, The “Holiday Ideas Made Easy” 15-second television spot is airing on national networks through the end of December. In […]
Posted in, Marketing News, National
Save Mart Supermarkets Selects Vertis Communications
In a move to optimize its marketing investment and outpace its competition, Save Mart Supermarkets has named marketing communications company Vertis Communications as its exclusive provider of advertising inserts printing and logistics. This new contract, a complement to Media Services Vertis currently provides to Save Mart, will enhance the quality and speed-to-market of compelling inserts […]
Posted in, National, New Products
Olé Mexican Foods Adds New Items
Olé has introduced new items to its expanding line of Mexican food products. Made with whole grain corn for an authentic Mexican taste, crispy Olé Taco Shells are packed 12 per box. Olé Taco Salad Trays also are made with whole grain corn, packed six per box. They’re the ideal edible bowl for a healthy […]
Posted in, Midwest
New Tippin’s Pies Website Allows Home Delivery
The new Tippin’s website, www.tippinspies.com, powered by Moblico’s mobile solutions platform, allows customers to order pies and have them delivered just days later. Customers have their choice of 25 varieties of Tippin’s Pie, including no sugar added, oven-filled and fruit. The pies are delivered either baked or unbaked, according to the customer’s specifications. Each Tippin’s […]
Posted in, Marketing News, National
Duracell Launches Holiday Insurance Program
Duracell and Chris Daughtry are teaming up for a Holiday Insurance Program featuring unique content on Facebook.com/Duracell, advice from toy experts, free hourly giveaways and access to toy reviews from real kids. Duracell is hosting a special concert on Facebook with Chris Daughtry on Dec. 14. In order to watch the concert, consumers “like” Duracell’s […]
Posted in, New Products, West
Fresh & Easy Expands Range of Own-Brand Holiday Products
In preparation for the holiday season, Fresh & Easy Neighborhood Market is introducing an expanded range of Fresh & Easy holiday products with nearly 100 new items that will hit stores by Nov. 19. The new holiday appetizers and side dishes, created by Fresh & Easy’s team of chefs and made fresh in the company’s […]
Posted in, National
UnitedFresh.org Profiles Produce in 50 States
The fresh fruit and vegetable industry has a profound effect on all 50 states and the District of Columbia, according to new data released by the United Fresh Produce Association. Released in a series of state fruit and vegetable profiles, data show that all 50 states grow and sell fresh produce, and the profiles include […]
Posted in, Marketing News, Midwest
Supervalu Sales Down, Same Store Sales Improve
Hyperlocal merchandising strategy is beginning to pay off by Terrie Ellerbee/associate editor Minneapolis-based Supervalu Inc. has been focusing on merchandising, connecting stores across its network based on similarities—for example, having a university in town—and on growing its private label line. The company reported second quarter fiscal 2012 net sales of $8.4 billion, down from $8.7 […]
Posted in, National, New Products
Angry Birds Fruit Snacks and Gummies Introduced by Healthy Food Brands
Healthy Food Brands introduces new Angry Birds™ Fruit Snacks and Gummies based on the worldwide puzzle Internet game sensation. These new snacks feature a variety of characters from the Angry Birds mega hit gaming app which has achieved more than 100 million downloads on the world’s most popular mobile and computer gaming systems including Android™, […]