The Dannon Co.’s first-ever Super Bowl yogurt commercial will feature Dannon Oikos® Greek yogurt and actor John Stamos. The ad will run during the third quarter of Super Bowl XLVI and also will be released on the Dannon Oikos Facebook and YouTube pages as part of a fully integrated marketing campaign. Stamos appeared in the […]
Tag: Marketing
Posted in, Marketing News, National, Organic Natural, Southeast
North Carolina Sauce Lauded in Bon Appetit Magazine
Original Cackalacky™ Spice Sauce was featured in the February 2012 issue of Bon Appétit Magazine, with editors declaring it a favorite in their “Savor The South” issue. The sauce was notable as an example of “… a fresh crop of artisans [who are] giving the Southern pantry a whole new shelf life.” Created in Chapel […]
Posted in, Southwest
FRESH By Brookshire’s Awarded LEED Green Building Certification
The Fresh by Brookshire’s store in Tyler, Texas, has earned LEED® certification in recognition of its energy-saving features, the first grocery store in East Texas to earn the certification. Brookshire’s new concept store achieved LEED status for energy use, lighting, water and material use as well as incorporating a variety of other sustainable strategies. The […]
Posted in, Marketing News, New Products, Northeast
Stop & Shop’s Guaranteed Value Products Get New Look
With tightened family budgets, Stop & Shop is re-introducing its Guaranteed Value product line with a new look and new products at affordable prices. All of the approximately 200 Guaranteed Value products have been quality tested and Stop & Shop will continuously be adding new items to help customers save throughout the store. Customers will […]
Posted in, Beverage News, Equipment & Technology, New Products, Southeast
Star Packaging Launches Fully Recyclable Stand-Up Pouch
Atlanta-based Star Packaging Corp., a provider of innovative flexible packaging, has launched its TerraFlex RP line of fully recyclable stand up pouches. The newest addition to Star’s TerraFlex family of sustainable packaging solutions, TerraFlex RP is ideal for use in virtually any flexible packaging application. From food and beverage to grass seeds and lawn products, […]
Posted in, Southeast
Del Monte Fresh Fruit Fuels the Miami Heat
Coral Gables, Fla.-based Del Monte Fresh Produce and the Miami Heat have entered into a sponsorship agreement, and Del Monte® will be the “Official Fresh Fruit of the Miami Heat” for the next three years. In addition to collaborating on advertising and promotional programs, Del Monte Fresh and the Miami Heat will work together to […]
Posted in, Marketing News, National
Jolly Rancher Launches New Product with Video Contest
The Jolly Rancher® brand is introducing a unique way to enjoy bold fruit flavor with Jolly Rancher Crunch ‘N Chew® candy. With a crunchy candy shell and a soft, chewy center, new Jolly Rancher Crunch ‘N Chew combines the bold fruit flavors of original Jolly Rancher Hard Candy with the chewiness of Jolly Rancher Chews. […]
Posted in, Beverage News, Northeast, Southeast, Suppliers
Finney Named President and CEO of Pepsi Bottling Ventures
Raleigh, N.C.-based Pepsi Bottling Ventures (PBV), a joint venture between Suntory International and PepsiCo, has named Paul Finney its president and CEO. Finney succeeds Keith Reimer, who retired Dec. 31. Finney had served as PBV’s SVP of sales and marketing since 2006. “Paul is an immensely talented and versatile executive with proven know-how in running […]
Posted in, C-Store News, Marketing News, Suppliers, West
AWMA Expo Sells Out, Space Being Added
The American Wholesale Marketers Association’s (AWMA) 2012 Expo is sold out, but space is being added to accommodate additional manufacturers at the group’s annual convention event—to be held Feb. 15-17, at the Paris Hotel in Las Vegas, Nev. “We are intent on making sure that each year the AWMA show introduces new features and activities. […]
Posted in, Industry News, West
PMA Makes $900K Contribution to Center for Produce Safety
Food safety in the produce industry continues to be top of mind for consumers and industry leaders in 2012. Recognizing that ensuring consumer confidence in produce is crucial to building greater consumption, the Produce Marketing Association (PMA) has pledged a donation of $900,000 to the Center for Produce Safety (CPS) over the next two years. […]
Posted in, West
Your Local Market Hosts Charity Benefit Friday
Your Local Market in Bellevue, Wash., will hold a benefit Friday, Jan. 13, for Bellevue LifeSpring (formerly Overlake Service League), a local charity that provides emergency services, youth programs and educational assistance within the Bellevue community. The event, FridayFest, is free and open to the public, with wine and beer tasting and free samplings all […]
Posted in, Beverage News, Center Store, Marketing News, National
Dr Pepper Celebrates Heritage with ‘One-of-a-Kind’ Campaign
For more than 125 years, Dr Pepper has celebrated being “one of a kind.” Today, the brand gives a nod to its heritage and celebrates the spirit of originality with the debut of its “Always One of a Kind” advertising campaign. The new commercial is a cheerful celebration of people who are confidently and proudly […]
Posted in, Marketing News, National
Pacific Natural Foods Redesigns Packaging
Tualatin, Ore.-based Pacific Natural Foods, a leader in the organic and natural food industry, is rolling out new packaging on its soup, broth and non-dairy beverage lines this year. The updated look will have greater impact on shelf, making the products easier to find and purchase, according to the company. The redesign includes a modernized […]
Posted in, Marketing News, Northeast
Vitasoy USA Appoints Rolnick VP Sales, Marketing
Vitasoy-USA, a North American tofu and Asia pasta innovator based in Ayer, Mass., has appointed Susan Rolnick as VP of sales and marketing. In making the announcement, President and CEO Walter M. Riglian said, “Susan Rolnick is a dynamic sales and marketing leader who has demonstrated success across many facets of our business, including sales, […]
Posted in, Center Store, Midwest, Southeast
Graeter’s Ice Cream Hitting Publix, Winn-Dixie Shelves
Graeter’s ice cream makes its own pastries, chocolates and ice cream from scratch for its chain of three-dozen stores in the Cincinnati area, and now believes its loyal following will translate to a successful Tampa Bay expansion. The premium high milk-fat ice cream attracts a large mail-order business and Florida has been the top address […]
Posted in, Equipment & Technology, National
Valpak Coupons Now Available on CheckPoints App
Valpak, a leader in local print and digital coupons, will expand its reach further by making its coupons available on CheckPoints, an app that gives shoppers access to discounts and savings right when and where they need them. Valpak will offer its savings to mobile consumers via CheckPoints with national brand partners such as Procter […]
Posted in, Northeast
Wegmans: No Price Hike on Seasonal Product List
Against a backdrop of persistent concern about the economy, Wegmans has once again announced a freeze on prices through April 28 for a list of more than 50 products families use most. (Counting all flavors/varieties, the total number of items —SKUs—affected is 223.) This move follows the expiration of a list of 40 items, with […]
Posted in, Marketing News, Northeast
Emerald Nuts Midnight Run Attracts 6,000 Runners
San Francisco-based Diamond Foods says its Emerald Nuts Midnight Run in New York City’s Central Park reached new levels of success in building brand awareness among consumers who embrace healthy, active lifestyles. The four-mile run, held at midnight each New Year’s Eve in New York, featured a fireworks display and costume contest. Emerald Nuts, title […]
Posted in, Northeast
Rajkovich is New Communications Manager at United Fresh
Shelby Rajkovich is United Fresh Produce Association’s new communications manager. Rajkovich will support United’s communications goals to keep members updated with the latest industry news, further the association’s news media outreach and assist in the development and implementation of strategic communications programs to support industry priorities. “We’re excited to have Shelby join United’s communications team,” […]
Posted in, Equipment & Technology, National
@WalmartLabs Acquires Mobile App Company Small Society
@WalmartLabs, a division of Walmart Stores, has acquired the Small Society team. “We will continue to build great mobile apps, but now we will focus all of our attention on a single company—the largest one in the world,” said Raven Zachary, president of Small Society. Walmart has made a number of targeted acquisitions in the […]