Chiquita Brands helped celebrate what is believed to be the world’s largest banana display. More than 70,000 pounds of Chiquita® Bananas from 1,776 boxes and 37 pallets comprised the display at Firelake Discount Foods in Shawnee, Okla. The display eclipses what is believed to be a record set in 2009 of 66,000 pounds of bananas […]
Tag: Marketing
Posted in, National
Allens Donates One Can of Popeye Spinach for Every New Facebook Fan
Arkansas-based Allens Inc., the parent brand of Popeye Spinach and a national leader in canned and frozen vegetables since 1926, hosts the “I Yam What I Yam, Donate a Can” virtual food drive benefiting regional food banks nationwide. Through the end of October, Allens Inc. will donate a can of Popeye spinach to a local […]
Posted in, National, New Products
Matador Beef Jerky Launches New Bold Flavor in a New Package Design
Matador® Beef Jerky recently launched a new look, feel and taste for the brand. The company’s Quantitative Packaging Study conducted in March shows that the new Matador package design was preferred 3-to-1 over the previous package, and scored 89 percent purchase intent with millennial target consumers. In addition, new Peppered Beef Jerky flavor joins the […]
Posted in, National, New Products
Inventure Foods Adds Nathan’s Famous to Its Line of Licensed Brands
Leading food manufacturer, Inventure Foods, has partnered with Nathan’s Famous Inc.to license the popular Nathan’s restaurant brand name for a new line of snacks that will be available at grocery, vending and convenience store retailers this fall. The Nathan’s Famous snacks will offer consumers ready-to-eat snacks that replicate the tastes found within Nathan’s restaurant menu. […]
Posted in, West
BeaconUnited Introduces Itself Out West
BeaconUnited™, the new venture comprised of eight leading U.S. food brokers, continued its dialogue with manufacturers during its Aug. 25 West Coast kickoff in San Ramon, Calif., hosted by Co-Sales Co. Don Cox, CEO of Co-Sales, especially appreciated one of the event’s core points that put the grocer/broker/manufacturer relationship in as simple terms as possible: […]
Posted in, Southeast
Kidfresh Meals Now Available at Publix Supermarkets
Kidfresh®—all-natural frozen kids meals—has announced the debut of its line of meals into Publix supermarkets. Unlike other kids’ meals, which often contain artificial ingredients, Kidfresh’s line of frozen entrees were created by parents for parents, with the help of pediatric nutritionists and top chefs. The meals, packaged in recyclable and BPA-free trays, are moderate in […]
Posted in, Midwest
MGA Coverage: Missouri Beef Council Invites Grocers to Share Ideas
The Missouri Beef Industry Council in Columbia is charged with protecting and enhancing beef demand. Whitney Wallace, director of consumer outreach for the Missouri Beef Industry Council (MBIC), told The Shelby Report that an important way to do that is to work with grocery retailers. And it isn’t a cookie-cutter approach, either. “The cool thing […]
Posted in, West
Kroger to Expand Store Brands
The Kroger Co., parent of Smith’s Food and Drug Stores, King Soopers and City Market, are buying its corporate brands at a faster rate than national brands, and the grocery giant is working to expand its offerings, reports the New Mexico and Denver business journals. Corporate-brand sales by Cincinnati-based Kroger represented 27 percent of grocery […]
Posted in, National
Eight Brokerage Firms Come Together for BEACONUNITED
A group of eight leading U.S. food brokers are combining forces to build brands for manufacturers and enhance retailer relationships. The eight brokerage houses are ArchPoint Sales in San Antonio; Blackford Brokers in Shawnee Mission, Kan.; Brennan & Nagel Marketing and Sales, St. Louis; Carlin O’Brien, Chicago; Co-Sales Co., Arizona; ESM/Ferolie, New Jersey; KCBS, Cincinnati; […]
Posted in, Market Profile, Midwest
2011 Iowa Profile: Politicians, New Retailers Drawn to Iowa This Year
[gn_note color=”#FFCC00″]The 2011 Iowa Profile originally ran in the August 2011 edition of The Shelby Report of the Midwest. Due to reader requests we will be posting our Profiles from each edition of The Shelby Report. The profile will be published on theshelbyreport.com one month after it has run in print.[/gn_note] State-based chains add stores, […]
Posted in, Market Profile, Northeast
2011 Rhode Island Profile: Local Marketing Goes Over Big
Even though Rhode Island is the smallest state in the union, it makes up for that with independent forward-thinkers and a progressive mentality
Posted in, Marketing News, National
Schultz to Retire as Valassis CEO
Alan Schultz, who orchestrated an acquisition that doubled his company’s revenue and then later led it through a legal triumph over its archrival, will retire as president and CEO of Livonia, Mich.-based marketing giant Valassis Communications Inc. in December. Shultz, 52, will be replaced by longtime Valassis executive Rob Mason, the company said in a […]
Posted in, National
Snapple & Maroon 5 Release ‘Tea Will Be Loved’ to Benefit Feeding America
Snapple and Grammy award-winning pop-rock band Maroon 5 have partnered to launch ‘Tea Will Be Loved’
Posted in, Midwest
Meijer’s “Home Grown” Program Partners with Area Farmers
Midwest grocer Meijer is digging deeper into its network of area farms by increasing the amount of fruits and vegetables it sources from Midwest farms by 5 percent this year. The announcement was made Aug. 16 by Mark Stevenson, produce director at the Grand Rapids, Mich.-based supercenter chain. The program of buying produce from farms […]
Posted in, Marketing News, National
Mikawaya Launches Ice Cream Pint Design Contest
Mikawaya, maker of unique Japanese pastries and original creator of Mochi Ice Cream, is having a contest on www.mochiicecream.com as well as on their Facebook fan page
Posted in, National, New Products
Salads of the Sea Bridging Land and Water
Salads of the Sea, recently launched its new Smokey Bacon Crab Dip, combining the trending taste of smoked meat with a creamy crab dip. “Consumers can’t get enough of this tasty combination,” said Emily Alfano, director of marketing and new product development for Future Food Brands, in a press release. “We are very excited to […]
Posted in, Southeast
BI-LO Launches fuelperks! in Chattanooga
While gas prices continue to rise as quickly as the temperature, BI-LO stands ready to bring relief to Chattanooga-area residents with the much-anticipated launch of its exclusive fuel loyalty program. Now local customers can save money on gas by doing something they normally do—buy groceries—through BI-LO’s exclusive fuelperks!® program. Since the start of the program […]
Posted in, Equipment & Technology, National
Consumers Save $2B with Coupons in First Half of 2011
first-half 2011 coupon redemption volume reached 1.75 billion, a moderate 2.9 percent increase compared to the first half of last year.
Posted in, Marketing News, National
Garlich Named FMI Director of Media & Public Relations
The Food Marketing Institute (FMI) announced July 27 the appointment of Heather Garlich as director of media & public relations. She will be responsible for managing communications outreach and information activities related to FMI’s strategic goals, including government relations, food safety, conferences and events and industry relations. “We are pleased to welcome Heather to the […]
Posted in, Equipment & Technology, National
SymphonyIRI Group Delivers Shopper Insights for Walmart
SymphonyIRI Group has announced a new relationship supporting Walmart’s customer-centric initiatives whereby the two companies are introducing a next-generation, Web-based shopper insights and collaborative planning platform called Customer Advantage™. Powered by SymphonyIRI’s Liquid Data™ technology and marketing analytics, Customer Advantage will be available from SymphonyIRI beginning August 2011. Leveraging SymphonyIRI’s Consumer Network™, Customer Advantage delivers […]