When Amazon entered the grocery business with the acquisition of Whole Foods this year, it was thought to be a supermarket killer. The grocery business was already facing competition from general retailers like Walmart that operate on larger scales and offer lower prices, and invading European grocers like Aldi and Lidl, before the mammoth conglomerate […]
Category: Marketing News
Posted inGrocery News, Health & Wellness, Home Page Latest News, Independent Store News, Industry News, Marketing News, Organic Natural, Southwest, Store News
Natural Grocers Offering Lower-Price Eggs To Loyalty Program Members
Natural Grocers is offering special egg pricing exclusively to members of its {N}power loyalty program. Through the end of the year, {N}power members will pay: $1.99 per dozen for 100 percent free-range eggs; $2.99 per dozen for 100 percent organic free-range eggs; and $3.99 per dozen for pasture-raised eggs. {N}power is a rewards program that provides […]
Posted inGrocery News, Home Page Latest News, Industry News, Marketing News, Merchandising News, National, Packaging News
Advantage Solutions, Daymon Worldwide To Offer Combined Services
Advantage Solutions and Daymon Worldwide are joining forces to create a suite of brand-centric and retailer-centric services for U.S. and international clients. Terms of the global transaction were not disclosed. Advantage, based in Irvine, California, is a North American provider of business solutions to consumer goods manufacturers and retailers, with a suite of technology-enabled services […]
Posted inAssociation News, Grocery News, Home Page Latest News, Industry News, Marketing News, Produce News, West
California Avocado Commission ‘Energized’ By Fresh Summit
For the California Avocado Commission (CAC), engaging with retailers, supermarket dietitians, the media and avocado stakeholders were among the highlights of the 2017 Produce Marketing Association (PMA) Fresh Summit in New Orleans. “The Commission held some very productive meetings with retailers and avocado stakeholders in our Fresh Summit booth this year,” said Jan DeLyser, CAC […]
Posted inBeverage News, Home Page Latest News, Marketing News, National, Suppliers
Coca-Cola Takes Top Spot, Pepsi Falls Behind In TotalSocial Rankings
Engagement Labs, a data and technology solutions provider, has released its TotalSocial rankings of the top-performing non-alcoholic beverage brands in the U.S. with respect to consumer conversations. The report is intended to “help brand marketers better understand the consumer conversations taking place about today’s top beverage brands both online and offline,” the company says. It […]
Posted inAssociation News, Home Page Latest News, Marketing News, Produce News, West
CAC To Preview 2018 Marketing Programs At Fresh Summit
With the 2017 California avocado harvest wrapped up, the California Avocado Commission (CAC) is setting its sights on next season and introducing new plans at the Produce Marketing Association (PMA) Fresh Summit in New Orleans. The Commission will have a booth during the expo on Oct. 20 and 21. “The California Avocado Commission invites retailers […]
Posted inMarketing News, Home Page Latest News, Industry News, Southwest
Aisle 9 Retail Sells Assets To Marketing Management
Aisle 9 Retail Inc., a sales and marketing agency for emerging consumer package goods (CPG) in the grocery retail channel, has sold its assets to Marketing Management Inc. in an effort to “create a new, more resourceful company for clients.” The new entity established by Marketing Management Inc. is MMI Emerging Solutions LLC d/b/a Aisle […]
Posted in, Grocery News, Health & Wellness, Marketing News, Northeast, Suppliers
Ahold USA Brands To Join Healthy Savings Retailer Network
Healthy Savings, a Minnesota-based healthy lifestyle program focused on improving diets, will expand its retail network this October with the addition of Ahold USA’s brands, including Stop & Shop New England, Stop & Shop New York Metro, Giant Landover, and Giant-Martin’s. With the addition of Ahold USA’s retail divisions, the Healthy Savings program will be […]
Posted inMarketing News, Home Page Latest News, Midwest
C.A. Fortune Opens Dedicated Kroger Office In Cincinnati
C.A. Fortune, a consumer products sales and marketing agency based in Chicago, is continuing to expand its national services. Effective Oct. 1, the natural, specialty/conventional and bakery/deli agency will open a Cincinnati office dedicated to serving Kroger’s 2,796 stores in 35 states. “Opening a dedicated Kroger office in Cincinnati was not only the logical next move […]
Posted inExecutive News, Home Page Latest News, Marketing News, National
Acosta Reshapes Its Customer-Client Service Team
The national office of Acosta has appointed Ashley Taylor as chief customer officer. The new position was created as a result of the promotion of Darian Pickett to chief client officer. Both Taylor and Pickett will report directly to Acosta President and CEO Steve Matthesen. Both appointments were made to better service Acosta’s customers and […]
Posted inNortheast, Marketing News, Private Label Brands
Daymon Expands Services To Include National Representation
Daymon is expanding its portfolio of services to include national representation, an added service for select suppliers and brands across the United States. Daymon officials said the decision to extend national coverage to manufacturers of private brands as well as suppliers of niche, specialty and fresh products is a natural progression for the company and […]
Posted inShelby Signature Content, Home Page Latest News, Marketing News, Midwest, Private Label Brands, Shelby Content
Federated Group Gains Shopko, Banner Wholesale
Federated Group, which will celebrate its 90th year in business this December, brought its annual show back to a historic landmark, The Drake Hotel in Chicago. Federated Group takes over the luxurious venue and invites attendees, many of whom return every year, to catch up with a first-night cocktail reception. Jen Linke, VP of brand […]
Posted inMarketing News, Home Page Latest News, Industry News, National, Shelby Content, Shelby Signature Content
Best Practices For Supermarket Advertising Budget Allocation
To entice consumers to shop in-store or online, supermarkets must set aside a budget for advertising. With a range of 0.02-4.0 percent, food retailers spend an average of 1.25 percent of sales (excluding pharmacy and gasoline dollars) on advertising. The recently released “2017 Promotional and Advertising Practices Study Among U.S. Grocery Retailers,” published by Aptaris […]
Posted inStore News, Grocery News, Home Page Latest News, Industry News, Marketing News, Southeast
Rouses Is Official Supermarket Of The New Orleans Saints
Rouses Markets has entered into a multi-year partnership with the New Orleans Saints to become the official supermarket of the NFL team. The Louisiana-based grocery chain will kick off this year’s football season by being an associate partner of the 2017 New Orleans Saints Training Camp presented by Verizon. Rouses will provide an area for Saints […]
Posted inPrivate Label Brands, Executive News, Home Page Latest News, Marketing News, National, Suppliers
Topco Associates Adds Two Executives To Board
Topco Associates has added Emile Breaux, president and CEO of Associated Grocers-Baton Rouge, and Dave Staples, president and CEO of SpartanNash Co., to its board of directors. “We are fortunate to have these two strong leaders on Topco’s board. I am confident that their strategic insight, industry knowledge and deep commitment will help Topco advance […]
Posted inNonfood Items, Home Page Latest News, Marketing News, Merchandising News, National
Grocery Checkstands Drive Greeting Card Sales
Hallmark is partnering with several top supermarket retailers to test a new opportunity for greeting card sales at the grocery checkstand and is seeing positive sales as a result. One grocery partner reported seeing not only increased sales, but more units sold and a higher average price per card. “We are always looking for flexible […]
Posted inNational, Bakery News, Deli News, Home Page Latest News, Marketing News, Organic Natural, Specialty, Suppliers
Latest Buy Takes Sales And Marketing Agency C.A. Fortune National
With its latest transaction in the Pacific Northwest, sales and marketing agency C.A. Fortune says it now offers complete national coverage for brands within the natural/organic, specialty/conventional and bakery/deli retail trade channels. The Chicago-based company recently joined forces with Portland, Oregon-based Bridge Sales & Marketing, completing the agency’s goal of providing coast-to-coast coverage for its client brands […]
Posted inStore News, Corporate Store News, Home Page Latest News, Marketing News, Southwest
Winners Selected For H-E-B Primo Picks Video Showdown
Who says giving away free cookies can’t be a lucrative endeavor? For an inventive video by a San Antonio man, the idea earned him $25,000 and a spot in a H-E-B commercial. For months, creative Texans took their shots at producing videos about their favorite H-E-B Primo Picks products as part of the H-E-B Primo […]
Posted inMarketing News, Home Page Latest News, Produce News, Southeast, Wholesaler/Distributor News
Giumarra Forecasts Excellent Vidalia Onion Volumes This Spring
Vidalia onion season officially kicks off April 12, according to the Vidalia Onion Committee—and Giumarra Southeast says it is offering promotable volumes of the summer favorite, packaged in the Nature’s Partner brand. Shipments will begin the third week of April and continue through the end of July. “Growing conditions in South Georgia have led to […]
Posted inMarketing News, Home Page Latest News, Industry News, National
Trends In Supermarket Advertising And Promotions
Aptaris and dunnhumby have released the second annual study, “Advertising and Promotional Practices Among U.S. Supermarket Retailers,” providing an in-depth review of grocery industry best practices with a look at expected changes in the coming years. With responses from nearly 70 food retailers representing more than 4,600 stores across 34 states, the study details growing investments in […]