Tyson Foods is making some changes—revealing a new senior leadership team, executives who the company says will “propel” it forward and accelerate growth, and unveiling a new corporate logo. The new appointments come as the company announces the departure of Donnie King, president, North American Operations; Sara Lilygren, EVP, Corporate Affairs; and Gary Cooper, chief […]
Category: Marketing News
Posted inSuppliers, Corporate Store News, Equipment & Technology, Home Page Latest News, Marketing News, National, Online Grocery Technology, Store News
Shoppers Show Increasing Preference For Digital Coupons
Analysis by Inmar Inc. of 2016 coupon activity reveals an ongoing “promotional transposition,” with paperless, digital coupons beginning to overtake traditional paper coupons in popularity. Inmar’s analysis shows that, among the more than 2.2 billion coupons redeemed by shoppers last year, the share of redemption captured by offers that shoppers load directly to their retailer […]
Posted inMarketing News, Association News, Home Page Latest News, Independent Store News, National, Private Label Brands, Shelby Content, Shelby Signature Content, Store News, Suppliers
IGA Announces Its New Cause Marketing Partner
by Lorrie Griffith/editor-in-chief IGA USA revealed its new cause marketing partner at its 2017 Global Rally, Feb. 10-12 in Las Vegas. The new partner is Partnership for Drug-Free Kids, an organization that is summed up best by its tagline, according to President and CEO Marcia Lee Taylor: Where families find answers. The organization offers support […]
Posted inOrganic Natural, Home Page Latest News, Marketing News, National
Who Are Natural/Organic Shoppers, And What Motivates Them?
In recent years, the natural and organics category has seen significant growth, but the profiles and motives of today’s natural/organics shoppers are drastically different than they were less than a decade ago. That’s according to Acosta, whose latest Hot Topic Report, “Back to Our Roots: The Rise of the Natural/Organic Shopper,” explores modern-day natural/organic consumers, including what they’re […]
Posted inWest, Equipment & Technology, Home Page Latest News, Independent Store News, Marketing News, Online Grocery Technology, Wholesaler/Distributor News
AFS Uses Technology To Simplify Print Advertising For Independents
Associated Food Stores (AFS) and eComSystems are teaming up make print advertising easier for independent grocers. The Salt Lake City-based wholesaler partnered with the technology firm in 2013 to create AFS AdStudio, a custom advertising development and production program that allows retailers to quickly and easily build custom weekly ads. Since then, the companies have worked together […]
Posted inGrocery News, Beverage News, Center Store, Corporate Store News, Home Page Latest News, Marketing News, Merchandising News, Southwest, Suppliers
Big Red, Kroger And Weber Kicked Up Summer Sales
Austin, Texas-based beverage company Big Red reports that its “100 Days of BBQ” summer retail promotion and marketing campaign in Kroger stores in Louisville, Kentucky—with help from Weber—generated a 15.7 percent sales increase in dollars. The goal? A 10 percent increase. Big Red hosted Weber Mobile Grill Academy classes at the Kroger stores as part of […]
Posted in, Albertsons, Corporate Store News, Home Page Latest News, Marketing News, Suppliers, West
SMC Of San Francisco And NorCal Food Brokers Merging
The Sales Managers Club of San Francisco (SMC) held its last Hi-Jinks luncheon in December. The Hi-Jinks event is not going away, but will be sponsored by a new organization this year—the Northern California Food Industry Sales Association (FISA). FISA is the new organization formed by the merger of SMC and the Northern California Food […]
Posted inMarketing News, Home Page Latest News, National
New ‘The Why? Behind The Buy’ Shows Grocery Shopper Behavior Influenced By Engagement With Food
Today’s shoppers are seeking positive culinary experiences, making deliberate decisions from the store to the stove, including wanting to feel good about the foods they eat, have pride in the brands they buy and share their cooking journeys online. Ahead of the new year, research released Tuesday in the 13th edition of The Why? Behind […]
Posted inCenter Store, Home Page Latest News, Marketing News, Suppliers, West
Op-Ed: Dr. Oz Lawsuit Offers An Opportunity To Inform
by Jeff Colombini/chairman, Olive Oil Commission of California In case you haven’t heard, last week a lawsuit was filed against Dr. Oz by the North American Olive Oil Association (NAOOA). The lawsuit centers around a May 12 episode of “The Dr. Oz Show” and claims that Dr. Oz violated libel laws when he stated that […]
Posted inCenter Store, Amazon Fresh, Home Page Latest News, Marketing News, National, Whole Foods
Boomers, Millennials Lead Spending In $30B Pet Industry
Nearly 80 million households in the U.S. own a pet, representing 60 percent of the entire population and a large portion of consumer spending, which is why Acosta—a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry—has released new research focused on the growing industry. The Hot Topic Report, “The Pet Parenting Boom,” […]
Posted inMarketing News, Home Page Latest News, Industry News, National, Wholesaler/Distributor News
AWG Receives Two Best Business Awards
Associated Wholesale Grocers (AWG) has been selected for “best business” awards in two cities. It received the 2016 Best Businesses of Kansas City Award in the grocery category from the Best Businesses of Kansas City Award Program for the second time since 2014. In addition, AWG has been selected for the 2016 Best Businesses of […]
Posted inCenter Store, Home Page Latest News, Marketing News, Midwest, Suppliers
Country Hearth Breads Brings Back Holiday Sweepstakes
Country Hearth breads would like provide a little more cheer this year by giving Midwest consumers the chance to win up to $1,000 cash in its annual “Home for the Holidays” Sweepstakes. Pan-O-Gold Baking Co., the bakers of Country Hearth and Village Hearth breads, is sponsoring the sweepstakes, which is open to legal residents age […]
Posted inStore News, Corporate Store News, Home Page Latest News, Marketing News, Southwest
Latest Round Of H-E-B/San Antonio Spurs Commercials Feature New, Familiar Faces
In addition to the start of the 2016-17 NBA season, H-E-B customers and San Antonio Spurs fans are enjoying the grocery chain’s new round of six television commercials, featuring acting performances by both current and former Spurs players. This year’s commercials showcase products like H-E-B Prime 1 Beef and H-E-B Texas Pets with a star-studded […]
Posted in, C-Store News, Feature, Home Page Latest News, Marketing News, National, Shelby Content, Shelby Signature Content
New Marketing Platform Aims To Bring Forecourt Customers Into The Store
by Alissa Marchat/staff writer Sixty-three percent—that’s how many c-store customers “drive up, fuel up and then they drive away without ever going inside the store,” said Bob Bradley, CEO of software-centric media and merchandising company NewsBreak. But Bradley and his team believe that their smart merchandising platform, SHEP, can solve that problem for c-store operators. […]
Posted in, Executive News, Home Page Latest News, Marketing News, National
Acosta Appoints Matthesen President And CEO
Acosta has named Steve Matthesen president and CEO, effective Sept. 6. Matthesen succeeds current President and CEO Robert Hill, who will become vice chair of the board of directors, also effective Sept. 6, and will continue to work with Acosta’s clients and customers in this new role. Hill has been with the company and industry […]
Posted in, Albertsons, Center Store, Corporate Store News, Frozen Food, Home Page Latest News, Independent Store News, Marketing News, National, Store News
NFRA Reveals Golden Penguin Winners
The National Frozen & Refrigerated Foods Association (NFRA) has revealed the winners of the newly revamped Golden Penguin Awards for its 2016 March Frozen Food Month promotion. The March promotion helped the industry drive traffic in the frozen food aisles and increase sales for many categories and brands. NFRA has awarded 20 gold awards and […]
Posted in, Home Page Latest News, Independent Store News, Marketing News, National, Northeast, Store News
Supervalu Recognizes Top Independent Grocery Retailer Marketing Campaigns
Supervalu on Thursday revealed the winners of its annual Master Marketer competition, which recognizes best-in-class marketing efforts by independent grocery retailers served by the company’s wholesale distribution business. A total of 35 awards were presented at a ceremony during Supervalu’s annual expo in St. Paul, Minnesota. Judging is based on the creativity, clarity and effectiveness […]
Posted in, Home Page Latest News, Marketing News, National
Watershed Study Provides Insight On What Millennials Consider Authentic
Watershed Communications released findings from two national ethnographic studies examining the media habits of Millennial food and beverage consumers. The “Media Habits of Millennials” study investigated whether social media and influencer marketing have eclipsed the impact of traditional editorial coverage. The “What Matters to Millennials” study set out to examine the marketing buzzword “authenticity” and to learn what creates an […]
Posted in, Center Store, Home Page Latest News, Marketing News, National
Kashi Unveils Refreshed, ‘Cleaner’ Brand Identity
With the inspiration that “good clean food deserves good clean design,” Kashi is launching a new and refreshed brand identity that reflects its belief that food should not only taste good, but do good. Created in partnership with Jones Knowles Ritchie, the new look is a commitment to visually telling the brand story of bringing […]
Posted in, Food Service News, Home Page Latest News, Industry News, Marketing News, Online Grocery Technology, Suppliers
Baker: FMI Connect Will Continue To Adapt As Industry Needs Change
As the Food Marketing Institute (FMI) brings together food retailers and manufacturers for its FMI Connect conference each year, it adjusts the offerings as industry needs change, just as grocers adapt to meet the evolving needs of their shoppers. This year, for example, FMI Connect’s “Supermarket Chefs,” a two-day immersion experience for culinary professionals, replaced […]