Marketing News | The Shelby Report
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Millennials Weigh In On What Makes Food Brands Authentic

Watershed Communications has released findings from two national ethnographic studies examining the media habits of millennial food and beverage consumers. The “Media Habits of Millennials” (see infographic below) study investigated whether social media and influencer marketing have eclipsed the impact of traditional editorial coverage. The “What Matters to Millennials” (infographic below) study set out to […]

Posted in, Equipment & Technology, Grocery News, Home Page Latest News, Industry News, International Foods, Marketing News, National, Suppliers

FMI’s Sarasin On FMI Connect: ‘We’re Committed To Boldness And Agility’

Food Marketing Institute (FMI) President and CEO Leslie G. Sarasin offered the following statement today on the trajectory of FMI Connect, which was held this week in Chicago: “The competitive landscape of food retail is undergoing an unprecedented time of change, which substantiates the need for a venue that allows the entire industry to do […]

Posted in, Home Page Latest News, Marketing News, Store News, West

Save Mart Supermarkets Changes Corporate Name To The Save Mart Cos.

Save Mart Supermarkets has changed its corporate name to The Save Mart Companies, effective June 20. The company has been operating under the store names of Save Mart, Lucky, Lucky California, FoodMaxx, S-Mart and MaxxValue. According to The Save Mart Cos., in addition to providing a clear distinction between its Save Mart stores and the […]

Posted in, Home Page Latest News, Marketing News, Meat/Seafood/Poultry, National, Perishables, Produce News, Suppliers

Second Mushroom Council, Beef Checkoff Veal Summer Grilling Promotion Under Way

The Beef Checkoff and the Mushroom Council have teamed up for a second Veal Mushroom Summer Grilling Promotion. A new Veal and Portobello Mushroom Blend Burger recipe has been introduced through labels placed on specially marked packages of veal. The promotion is supported with a consumer sweepstakes featuring a $500 grand prize and two $50 […]

Posted in, Beverage News, Center Store, Home Page Latest News, Marketing News, National

IBWA: Bottled Water Consumption, Sales Increase

The International Bottled Water Association (IBWA), in conjunction with research, consulting and financial services firm Beverage Marketing Corp. (BMC), has released 2015 bottled water statistics, which show that Americans’ consumption of bottled water increased by 7.9 percent and bottled water sales rose 8.9 percent vs. the previous year. BMC now indicates that bottled water is poised […]

Posted in, Center Store, Home Page Latest News, Marketing News, New Products, Southeast, Suppliers

Boone Brands To Introduce Chili Sauce ‘Comparable’ To Texas Pete

Texas Pete Chili Sauce fans may have reason to celebrate. More than one year ago, The Shelby Report published a story online announcing the discontinuation of the popular TW Garner Food Co. hot dog chili sauce. To date, that article has received more than 180—mostly negative—responses. Now, Boone Brands, a company located in Sanford, North Carolina, that […]

Posted in, Beverage News, Home Page Latest News, Marketing News, Midwest, Suppliers

Budweiser’s Patriotic Campaign Features Word ‘America’ On Cans, Bottles

The word “Budweiser” will be replaced with “America” on the front of the Anheuser-Busch brand’s 12-oz. cans and bottles. Budweiser’s label also is being modified to add copy central to American history, including phrases from the Pledge of Allegiance and lyrics from “The Star Spangled Banner” and “America the Beautiful.” The revamped cans will be […]

Posted in, Center Store, Home Page Latest News, Marketing News, New Products, Organic Natural, Southwest, Suppliers

Sprout Nutrition And Crossmark Partner For Growth

Sprout Nutrition (formerly Sprout Organic Foods) and Crossmark Inc. have partnered to bring organic whole foods to babies, toddlers and all family members. The partnership gives Sprout expanded category presence and broad access to retailers with consumer insight capabilities while broadening Crossmark’s presence within the baby and organic family snack categories. With this agreement, Sprout is […]

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Harris Teeter To Highlight ‘Delmarva-lous’ Brands With Regional Program

North Carolina-based Harris Teeter is rolling out its newest regional program, “Delmarva-lous.” The program, which will take place companywide, with emphasis in the DelMarVa region of Delaware; Maryland; Washington, D.C.; and Virginia, will feature 16 local brands through in-store promotions from May 11 through June 7. Delmarva-lous is Harris Teeter’s celebration of regional flavor, with […]

Posted in, Center Store, Food Service News, Home Page Latest News, Marketing News, Midwest, Suppliers

#GreatAmericanCookIn Challenges Millennials To Eat In For One Week In May

ConAgra is encouraging Millennials to reap the money-saving benefits of cooking simple recipes from home by hosting the #GreatAmericanCookIn Challenge and asking people to pledge to “cook in” for one week during the month of May using brands such as Hunt’s tomatoes, Egg Beaters, Pam, Ro*Tel, Peter Pan Simply Ground Peanut Butter and Reddi-wip. In partnership with Chicago […]

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WMU Food Marketing Conference Outgrows Previous Venue, Sets Attendance Record

A new venue was needed for the Western Michigan University Food Marketing Conference this year. Previously held at the Radisson Plaza at Kalamazoo near the campus of WMU, the 51st annual conference took place April 11-12 at Devos Place in Grand Rapids, Michigan. “This venue was chosen because of the fact that we’ve outgrown our […]

Posted in, Center Store, Grocery News, Home Page Latest News, Marketing News, National

Impact Of Millennials Explored At Home + Housewares Show

New research from Home Furnishings Network (HFN) on how Millennials make themselves at home was shared at the International Home + Housewares Show in Chicago in March. HFN chief brand officer Maureen Azzato opened the session, “How Millennials Make Themselves at Home,” with findings from HFN’s “2016 The Housewares Consumer Speaks” report. “There are now […]

Posted in, Equipment & Technology, Home Page Latest News, Independent Store News, Marketing News, Online Grocery Technology, Southeast, Store News

Lowes Foods Introduces Next-Gen eCircular, Blending ‘Best Of Print And Digital’

Lowes Foods, with digital solutions provider Unata, has released a new 1-to-1 personalized, omni-channel eCircular for grocery retailers. The new eCircular currently is live with Lowes Foods as part of its Lowes Foods-To-Go website and will be live as a standalone online experience in May. According to the companies, until now, retailers have had significant […]

Posted in, Center Store, Home Page Latest News, Marketing News, National

Acosta To Acquire Ignite Sales Management

Acosta, a leading full-service sales and marketing agency in the consumer packaged goods industry, is acquiring Ignite Sales Management in Minnetrista, Minnesota. “Ignite is an expert in helping manufacturers build and grow profitable brands and a long-standing business partner of Acosta,” said Acosta President and CEO Robert Hill. “By combining the strengths of both organizations, we […]

Posted in, Beverage News, Center Store, Home Page Latest News, Marketing News, National, Suppliers

Coca-Cola’s ‘Share A Coke’ Campaign Now Features Song Lyrics

This summer, The Coca-Cola Co.’s successful “Share a Coke” program says it will “strike all the right notes by inspiring music fans across the U.S. to celebrate a moment, a memory, a mood or a feeling, bringing people together through the universal love of music.” Packages of Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life now […]

Posted in, Corporate Store News, Executive News, Home Page Latest News, Marketing News, Southeast

Food City Promotes Stafford To VP Of Marketing

Food City has appointed Kevin Stafford to VP of marketing. Stafford brings 20 years of industry experience to the position, including 18 years in retail management. Born and raised in Bristol, Tennessee, Stafford joined the Food City team in 1996, serving as a courtesy clerk for the company’s Volunteer Parkway location in Bristol while attending […]

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GMDC Reveals Retail Trends From IHA Show

The Global Market Development Center (GMDC) offered its take on the top four grocery retail sales strategies that emerged from this year’s International Home + Housewares Show that will drive the industry of tomorrow. “Next practices” for how retailers can start creating the store of the future and win more sales were discussed throughout the […]

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Meijer LPGA Classic For Simply Give Adds Grand Tasting Event

Meijer will host a three-day “grand tasting event” in conjunction with its LPGA Classic for Simply Give tournament week June 14-19. The inaugural Meijer LPGA Grand Taste will take place June 17-19 at Blythefield Country Club in Belmont, Michigan. “We are thrilled to be adding this experience to LPGA week showcasing some of the best […]

Posted in, Home Page Latest News, Independent Store News, Marketing News, Southeast, Store News, Suppliers

Got To Be NC Big Cart Helping Highlight Piggly Wiggly’s 100th Anniversary

The Got to Be NC Big Cart is hitting the road with several North Carolina food companies to help Piggly Wiggly celebrate its 100th anniversary. The Big Cart is now making stops at Piggly Wiggly stores in eastern North Carolina. The Got to Be NC Big Cart is a promotional vehicle operated by the marketing […]

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Hass Avocado Board Report Highlights Retail Trends For The Year

The Hass Avocado Board (HAB) recently published a Top 10 Retail Trends report that offers insight into the challenges and changes facing retail. The report also provides suggested actions for shippers/handlers and/or retailers to help build the Hass avocado category. “The industry is still witnessing dynamic changes in the retail landscape with traditional grocery retailers […]