In support of the produce industry’s efforts to drive demand for more fresh produce, the Produce Marketing Association (PMA) on Friday during its Fresh Summit conference in Atlanta announced a strategic alliance with the Entertainment Resource & Marketing Association (ERMA)—the association of entertainment marketing professionals—to bring fresh produce center stage through television shows, movies and […]
Category: Marketing News
Posted in, Center Store, Marketing News, National, Suppliers
Foods Dominate As Kids’ Favorite Brands
Oreo, America’s “wonderfilled” classic cookie, has topped this year’s list of Kids’ Most Loved Brands, according to findings from the 2015 Young Love study of more than 7,000 children and their parents. In fact, food brands dominate this year’s list, taking 14 of the 25 spots on the list. Oreo beats out last year’s No. […]
Posted in, Center Store, Grocery News, Marketing News, Midwest
Carlin O’Brien Becomes Carlin Group
Carlin O’Brien, a privately owned full-service brokerage and member of BeaconUnited, is changing its name to Carlin Group—a name change the company says better reflects the regional CPG sales and marketing agency it has become. The news comes as Carlin Group participates in this year’s National Association of Convenience Stores and the National Frozen and […]
Posted in, Grocery News, Marketing News, National, Suppliers
Facts Up Front Featured On Lifetime
A Lifetime show airing this month features Facts Up Front and how this innovative front-of-pack labeling can help people shop for food and prepare balanced and healthier meals, according to the Grocery Manufacturers Association (GMA). The Balancing Act segment first aired Oct. 8 and will be broadcast again on Oct. 15, in addition to being […]
Posted in, Marketing News, National, Women In The News
The American Consumer In 2020
Five years from now, U.S. marketers and retailers will be dealing with a very different consumer. On average, household heads will be older, less likely to be non-Hispanic white and more likely to be women. The average consumer—except for those in multicultural population groups—will be living in a smaller household and will be much more […]
Posted in, Marketing News, National, Produce News
Domex Superfresh Growers Kicks Off Apple Season With Social Media Promo
Domex Superfresh Growers, a global leader in the growing and shipping of fresh apples, pears, cherries and apricots, says it continues to provide retailers with innovative tools to connect with consumers with the relaunch of its social media promotion called “Your Awesome Apple Recipe Sweepstakes,” and with a new offering of apple related social media […]
Posted in, Independent Store News, Marketing News, National, Store News
Supervalu Names 2015 Master Marketer Winners
With 4,300 attendees representing 1,800 retail stores and more than 330 vendors, Supervalu hosted its second annual National Expo Aug. 11-13. The company also named the winners of its 2015 Master Marketer Competition during an awards ceremony Aug. 12 at the RiverCentre in St. Paul, Minnesota. The annual competition recognizes and celebrates the top marketing […]
Posted in, Amazon Fresh, Center Store, Marketing News, National, Whole Foods
GMDC Celebration Of Its 45th Gets Under Way
Aug. 1 marked the official 45th anniversary of the Global Market Development Center (GMDC). The official celebration will take place at GMDC’s 2015 Health Beauty Wellness Conference taking place Oct. 1-5 in Phoenix, Arizona. As part of the runup to the celebration, GMDC shared some information from “The Evolution of Retail: Reinventing the Customer Experience,” […]
Posted in, Marketing News, National, Women In The News
Free WISE Webinar To Cover Managing A Multi-Generational Workforce
Women Impacting Storebrand Excellence (WISE) will present the webinar “Write Me, Call Me, Email Me, Text Me!: Managing & Motivating a Multi-Generational Workforce” on Wednesday, Sept. 16, 12-1 p.m. Registration is complimentary. The webinar will focus on how to connect with and engage a multi-generational workforce, including how to foster mentorship and relationships among the […]
Posted in, Marketing News, National, Online Grocery Technology
Study: Mobile Technology Use Among Shoppers Rises As Retail Habits Change
Consumer financial services company Synchrony Financial has released findings from its 2015 Digital Study that further confirm the importance of a comprehensive mobile strategy for retailers to effectively engage shoppers and enhance the customer experience. The survey, conducted in March and April with nearly 7,000 Synchrony Bank cardholders and random shoppers nationwide, gathered insights on […]
Posted in, Center Store, Marketing News, National, New Products
Lean Cuisine Brand Gets A Makeover
The Lean Cuisine brand says it is reintroducing itself as a modern eating brand and ally for women’s wellness. No longer focused on diet, the Lean Cuisine brand relied on insights from hundreds of women as it evolved to reflect a shift in the way Americans—primarily women—are eating and shopping. Women want chef-inspired, ethnic dishes […]
Posted in, Marketing News, Midwest, National, Perishables, Suppliers
Photo Bomb Promotion Celebrates 10th National Bomb Pop Day
In honor of the 10th anniversary of National Bomb Pop Day, the iconic red, white and blue frozen ice pop is giving consumers the opportunity to win with the first ever Photo Bomb Pop (a.k.a. #PhotoBombPop) promotion. From June 25—which was National Bomb Pop Day—through July 9, consumers can submit their original photo bomb featuring a […]
Posted in, Marketing News, Meat/Seafood/Poultry, Southwest, Suppliers
Star Ranch Angus Beef Celebrates Summer With ‘100% Delicious’ Promo
Tyson Fresh Meats’ Star Ranch Angus beef brand is kicking off the summer grilling season with a “100% Delicious” promotion that runs June-August. It is the second promotion of 2015 centered on the brand’s 100% commitment to retail customers and consumers. Tyson Fresh Meats is a subsidiary of Tyson Foods Inc. “We want consumers to […]
Posted in, Marketing News, National, Produce News, West
Domex Superfresh Growers Relaunches #EatCherries Summer Social Media Promotion
Domex Superfresh Growers, a global leader in the growing and shipping of fresh apples, pears, cherries and apricots, is expanding on the success of its “Sweeten Up Your Summer” #EatCherries social promotion with the addition of more consumer-focused cherry content that will be made available to retail partners. During the 2014 cherry season Domex Superfresh […]
Posted in, Corporate Store News, Marketing News, West
Smart & Final’s Company Rebrand Focuses On ‘&’
Smart & Final, the company founded by J.S. Smart and H.D. Final, has a new branding campaign that it said places the ampersand (“&”)—already in the 144-year-old company’s name—front and center to showcase its relationship with both its customers and the communities it serves. The rollout includes print, radio, television and outdoor advertising in select markets […]
Posted in, Corporate Store News, Marketing News, Southeast
Bi-Lo Holdings Changes Name, Logo
Bi-Lo Holdings is now Southeastern Grocers, home of BI-LO, Harveys and Winn-Dixie. The name change for the Jacksonville, Florida-based parent company of those three chains took effect today. With the new name, Southeastern Grocers debuts a new logo as well. The grocery retail company said the change symbolizes that regardless of whether employees work for BI-LO, Harveys […]
Posted in, Industry News, Marketing News, National
Five Consumer Trends Shaping The Future Of The Food Industry
Stalled sales in the center aisles at grocery stores and sluggish restaurant traffic growth are evidence that U.S. consumers’ eating behaviors are evolving. The growing influence of Hispanics, Millennials going through life stages, aging Boomers, smaller households and the need for fresh and non-processed foods are among the factors driving the shift in what and […]
Posted in, Industry News, Marketing News, National, Store News
Survey: Majority Of Shoppers Prefer Discounts On Groceries Over Gas
The results of a nationwide LoyaltyOne survey show that U.S. grocery shoppers have a resounding message for grocery retailers that have been enticing them with fuel rewards for over a decade: Fuel rewards alone aren’t winning their loyalty. Grocery discounts are the new value driver. In a March survey of 1,000 U.S. consumers, 72 percent […]
Posted in, Marketing News, National, Produce News, Southwest
Avocados From Mexico Launches Ultimate Mexican Fiesta
Avocados from Mexico, the No. 1-selling avocado in the U.S., has partnered with Dos Equis and Sauza tequila for its upcoming promotion, Ultimate Mexican Fiesta. The campaign is designed to encourage consumers to keep the fiesta going through Cinco de Mayo. The consumer contest will run from April 1-May 15. Consumers can enter to win […]
Posted in, Marketing News, National
Survey: Consumers Want More Personalized Retail Experience Yet Seek Control Of Personal Info
U.S. consumers want a more personalized retail experience but are divided on retailers’ tactics and the types of personal information they feel comfortable disclosing, according to a new survey from Accenture. Nearly 60 percent of consumers want real-time promotions and offers, yet only 20 percent want retailers to know their current location and only 14 […]