The California Avocado Commission (CAC) has appointed Carolyn Becker to retail marketing director for the northwest region and promoted Zac Benedict to online marketing director. Becker is a produce veteran with 20 years of experience representing growers and marketing associations of the retail produce trade. She has managed marketing programs for a variety of commodity […]
Category: Marketing News
Posted in, Corporate Store News, Marketing News, Southeast
Publix Expands Social Media Presence
Publix Super Markets has extended the company’s online social presence with fourth quarter soft launches to Pinterest (December 2015) and Instagram (October 2015). The company currently has more than 14,000 followers on Instagram and nearly 1,000 on Pinterest. Pinterest provides a platform for Publix customers to discover the company’s expertise and services while Instagram allows […]
Posted in, Equipment & Technology, Grocery Store Equipment, Industry News, Marketing News, Merchandising News, National, New Products, Online Grocery Technology, Perishables
The NGA Show Expo Floor Sold Out
The National Grocers Association (NGA) announced today that The NGA Show expo floor has sold out for the fourth consecutive year. The 2016 NGA Show will be held from Feb. 28-March 2, at The Mirage Hotel and Casino in Las Vegas, NV. “Year after year, we hear from our retail and wholesale attendees about how interactions […]
Posted in, Center Store, Marketing News, National
NCA Honors Two For Outstanding Contributions To Category
The National Confectioners Association (NCA) has revealed the recipients of its 2016 Confectionery Leadership Awards. The awards celebrate the recipients’ contributions to the category through their effective business collaboration, category management best practices and innovations in merchandising confectionery products in stores. Selected for their knowledge, wisdom, expertise and commitment, the 2016 recipients are Julie Bierman, […]
Posted in, Industry News, Marketing News, National, Produce News
PMA Fresh Connections 2016 World Tour Announced
Fresh produce and floral professionals from across the supply chain and around the world will gather during the 2016 Produce Marketing Association (PMA) Fresh Connections World Tour. The tour will kick off in Shanghai, China, in March and end in Santiago, Chile, in November. Overall, the tour includes stops in five of the seven continents […]
Posted in, Center Store, Independent Store News, Marketing News, Suppliers, West
Associated Food Stores Partners With P&G To Combat Post-Holiday Sales Slump
Associated Food Stores of Salt Lake City, Utah, says it is determined to help their member retailers combat the post-holiday sales slump that many businesses feel. The grocery wholesaler is partnering with Procter & Gamble to sponsor “Marvel Universe Live!”, a superhero live-action show at the Vivint Smart Home Arena, Feb. 11-14. As part of […]
Posted in, Equipment & Technology, Marketing News, Online Grocery Technology, Produce News, Suppliers, West
Pear Bureau Northwest Launches Redesigned Trade Website
On behalf of nearly 1,600 growers of Northwest pears, Pear Bureau Northwest has introduced a redesigned trade website focused on “the business of pears.” Providing pear category resources from crop information to training and marketing support, this mobile- and tablet-ready website provides a localized tool kit for growing pear category sales. “We have conducted a […]
Posted in, Independent Store News, Marketing News, Southwest, Store News
Buy For Less Gives Away New Home Just In Time For Christmas
This Christmas season is one Oklahoma City resident Barbara Allen likely will never forget. Santa, a.k.a. Buy For Le$$, gave her a new home on Dec. 19. She held the winning key to the front door of the 1,642-s.f. house located in Sycamore Creek in Yukon, Oklahoma. “It’s been a tough year and this is […]
Posted in, Grocery News, Industry News, Marketing News, National, Suppliers
New Study Forecasts Growth In Grocery Spending For Holiday Season
‘Tis the season to be shopping, and a new study from Acosta, a leading full-service sales and marketing agency in the consumer packaged goods industry, shows 57 percent of shoppers who were surveyed plan to spend more on groceries during the 2015 holiday season as compared to last year. Acosta’s shopper survey, conducted in early […]
Posted in, Beverage News, Center Store, Marketing News, National, Suppliers
Bud Light Gets A Redesign
Bud Light has unveiled its plans for a new look. This redesign—the first major overhaul of Bud Light’s visual identity in eight years—will include a reimagined Bud Light logo and contemporized primary and secondary packaging and is part of a larger brand evolution under way at Bud Light. “In 2016, we’ll put a more modern […]
Posted in, Marketing News, National, Produce News, Suppliers
Report: Q3 Sales Of ‘eat brighter!’-Branded Products Up Among 78% Of Suppliers
Results from a recent survey administered by Produce Marketing Association’s (PMA) Research Center show eat brighter! growing in presence, with 78 percent of suppliers reporting an increase in sales of products branded with eat brighter! during the third quarter of 2015. The study also finds increased activity over this period among grower-shippers and promotional boards […]
Posted in, Marketing News, National, Produce News, Shelby Content, Shelby Signature Content
Disney Is Using ‘The Force’ For Good
by Terrie Ellerbee/associate editor Since 2006, the goodies in Walt Disney Co. parks haven’t been as fatty, sweet or salty as they once were. That’s when the company updated its nutritional standards. The better-for-you change became no less than a guiding force for the organization, said John King, VP of licensing, consumables and Disney consumer […]
Posted in, Marketing News, Produce News, West
December Marks National Pear Month And Peak Season
The U.S. Department of Agriculture has officially declared December as National Pear Month, a time to celebrate the abundance and variety of USA Pears, now at their peak and available nationwide. Pears can star in festive appetizers and holiday feasts, gifted fresh, preserved as jam or chutney, and as portable, healthy snacks throughout this active […]
Posted in, Marketing News, Southeast
Flavor Of Georgia Contest To Host 10th Annual Event
Whether it’s a specialty sweet treat, small-batch pork sausage or pimento cheese made from Grandma’s secret recipe, the University of Georgia’s (UGA) Flavor of Georgia Food Product Contest shines a spotlight on the state’s craft food scene. The contest, which will celebrate its 10th year in 2016, has served as a springboard for participating food manufacturers, […]
Posted in, Equipment & Technology, Industry News, Marketing News, Midwest, Suppliers
Michigan Marketing Company Creates Recipe Videos With Price Chopper
ViMax Media LLC, a Michigan-based food marketing agency, is teaming with New York-based Price Chopper to create custom recipe videos. They also will produce a series of specialty seasonal videos that highlight Price Chopper brands and prepared foods and custom Pinterest graphics that will be integrated with the Price Chopper video marketing campaign. The videos […]
Posted in, Center Store, Industry News, Marketing News, Merchandising News, Southwest, Sustainability News
Steamboat Springs Location Wins Tom’s, Natural Grocers Contest
The Natural Grocers store in Steamboat Springs, Colorado, won Tom’s of Maine’s “Garbage to Green” promotion, a contest encouraging each of the chain’s 90 locations to reuse empty Tom’s of Maine products and reduce the amount of waste sent to local landfills. Participants created original Tom’s of Maine end cap displays incorporating the empty natural […]
Posted in, Executive News, Marketing News, National
Acosta Makes Executive Appointments As Two Leaders Set To Retire
Acosta Sales & Marketing has made two executive appointments as two of the company’s leaders are set to retire at the end of the month. David Johnson has been named president of the Acosta Military Division and Frank Cohenour has been appointed president of ADW Acosta, a division focused solely on Costco Wholesale. Johnson is […]
Posted in, Center Store, Marketing News, Midwest, Suppliers
Country Hearth Breads Launches Great Holiday Get-Together Sweepstakes
St. Cloud, Minnesota-based Country Hearth breads is offering Midwest consumers the chance to win one of two $1,000 cash awards with the “Great Holiday Get-Together Sweepstakes.” Pan-O-Gold Baking Co., bakers of Country Hearth and Village Hearth breads, is sponsoring the sweepstakes open to residents age 18 and older in its Upper Midwest market area. Entries […]
Posted in, Marketing News, National, Produce News
PMA Teams With Group To Get Fresh Produce On Screen
In support of the produce industry’s efforts to drive demand for more fresh produce, the Produce Marketing Association (PMA) on Friday during its Fresh Summit conference in Atlanta announced a strategic alliance with the Entertainment Resource & Marketing Association (ERMA)—the association of entertainment marketing professionals—to bring fresh produce center stage through television shows, movies and […]
Posted in, Center Store, Marketing News, National, Suppliers
Foods Dominate As Kids’ Favorite Brands
Oreo, America’s “wonderfilled” classic cookie, has topped this year’s list of Kids’ Most Loved Brands, according to findings from the 2015 Young Love study of more than 7,000 children and their parents. In fact, food brands dominate this year’s list, taking 14 of the 25 spots on the list. Oreo beats out last year’s No. […]