A new study finds that the more active a shopper is with social media, the less likely it is that shopper will use a grocery retailer’s app in a store. The study, from the Food Marketing Institute (FMI) and Saint Joseph’s University, also finds that shoppers with large grocery expenditures were most active in utilization […]
Category: Marketing News
Posted in, Marketing News, National, Produce News, Southwest
NatureSweet Tomatoes Sponsoring Santa Selfie Hashtag Contest
NatureSweet Tomatoes wants to spread holiday cheer by giving customers a chance to win some extra spending money. Today through Dec. 5 customers are encouraged to find the NatureSweet Tomatoes displays that feature Santa Timmy in retail and grocery stores. Snap a selfie with the little tomato in a Santa hat, then upload and share […]
Posted in, Center Store, Marketing News, Midwest, Suppliers
Rural Minnesota Company’s Product One Of Oprah’s ‘Favorite Things’
Annie B’s, a small, family-owned company in Minnesota, has been given a gift itself: Its wooden box of caramels has been chosen as one of Oprah’s “Favorite Things” for 2014. The rustic gift box is filled with 35 caramels and is available in Original; Sea Salt Caramel; or assorted, which includes Original, Sea Salt Caramel […]
Posted in, Marketing News, National, Perishables
Unilever U.S. Revamping Buttery Spreads Portfolio
Unilever U.S. says it is transforming its current buttery spreads portfolio, beginning with I Can’t Believe It’s Not Butter!, into new recipes made with real, simple ingredients like a blend of plant-based oils, purified water and a pinch of salt—and no artificial preservatives. The transformation of the spreads portfolio is part of what Unilever calls its […]
Posted in, Marketing News, National, Organic Natural
BrandStorm Launching New Natierra Superfoods Brand
BrandStorm Inc. is unveiling a new umbrella brand for its lines of superfoods, gourmet salts and on-the-go snacks. Inspired by CEO Thierry Olliver’s decade of world travels, Natierra not only harmonizes Himalania and Nature’s All Foods product lines, it fuses the spirit of adventure and the celebration of health and community to bring conscious consumers […]
Posted in, Center Store, Marketing News, National, Organic Natural
House Foods Intros ‘Biggest Loser’-Branded Packaging For Tofu Shirataki Noodles
House Foods, a premium tofu purveyor since 1983, has unveiled a new look for its category-leading Tofu Shirataki noodles. The noodles now feature branding from NBC’s “The Biggest Loser” to encourage consumers to eat consciously and get in shape like the contestants on the show. “The Biggest Loser has been integral in showing Americans how to […]
Posted in, Beverage News, Marketing News, Southeast
J.J. Taylor Distributing Florida Named 2014 Craft Beer Distributor Of The Year
The National Beer Wholesalers Association (NBWA) and the Brewers Association (BA) have recognized J.J. Taylor Distributing Florida Inc. of Tampa, Florida, as the 2014 Craft Beer Distributor of the Year. The award, now in its eighth year, recognizes the beer distribution company that does the most to market, promote and sell craft beer. NBWA and BA presented […]
Posted in, Marketing News, Merchandising News, National, Perishables, Produce News
NatureSweet Tomatoes Partners With Susan G. Komen For Third Year
To show support for Breast Cancer Awareness Month, NatureSweet Tomatoes is continuing its partnership with Susan G. Komen and the fight to end breast cancer. NatureSweet will feature limited edition pink packaging nationwide through October 31 and will donate $100,000 regardless of sales. The in-store pink packaging and promotional materials will be featured on NatureSweet SunBursts […]
Posted in, Marketing News, National, Produce News
Sun-Maid Raisins, Chiquita Banana Bread Mix Launch ‘Sweeter-Together’ Campaign
Sun-Maid Raisins and Concord Foods are partnering on a new promotion, Sweeter Together, for the holidays. Through December, a range of recipes featuring Sun-Maid Raisins and Chiquita Banana Bread Mix will be available to consumers online at Sweeter-Together.com. In addition, instant redeemable coupons (IRC) for $0.55 off the purchase of Sun-Maid Raisins (12-oz. or larger) […]
Posted in, Beverage News, Marketing News, National
Original Light Beer Returns To Original Look On All Fronts
This fall, Miller Lite is returning to its original look on all packaging and across all marketing materials. “The decision to bring back our original look was an important one for this brand,” said Miller Lite Senior Marketing Director Ryan Reis. “It’s authentic, proud and highlights what has always been true about Miller Lite since […]
Posted in, Corporate Store News, Marketing News, Midwest, Perishables
Kroger Headquarters Building Goes Pink For Fifth Year
Kroger and Yoplait are partnering for the fifth year with the annual Sharing Courage campaign. Throughout October, Kroger will keep its headquarters in Cincinnati pink and display a 150-ft. promotional banner to show its support for fighting breast cancer. As part of the campaign, Yoplait, a General Mills brand, is partnering with Kroger to donate $20,000 to […]
Posted in, Center Store, Marketing News, National
Skippy Peanut Butter Launches New Marketing Campaign
The makers of the Skippy brand are launching a new multi-faceted regional ad campaign, the brand’s first in more than five years and the first under Hormel Foods’ ownership. After undergoing global positioning research for the Skippy brand, Hormel Foods says it discovered that consumers across the world believe peanut butter is one thing: simple […]
Posted in, Marketing News, National
Popchips Launches First-Ever National Television Campaign
Popchips Launches First-Ever National Television Campaign Sept. 22 was the launch date for Popchips’ first national TV campaign, in which it shares the “magic” of its creation of popped potato and veggie chips that have “all the flavor and half the fat of a greasy, fried chip.” The campaign is called “the popchips way.” The […]
Posted in, Corporate Store News, Marketing News, Midwest
Cub Foods Kicks Off Month-Long Customer Thank You Celebration
Cub Foods is marking more than 45 years in the Twin Cities with a month-long “Cub Days” customer appreciation campaign. Through Oct. 11, Cub will feature aggressive promotions, free samples and food demonstrations, major prize giveaways, local brand mascot appearances and more. Cub is holding the customer appreciation celebration to thank customers in the Minneapolis/St. Paul […]
Posted in, Industry News, Marketing News, National
Pink Ribbon Produce Is Back For Ninth Year To Help Fight Breast Cancer
This October, Pink Ribbon Produce will continue its partnership with big names in the grocery industry to support the fight against breast cancer during Breast Cancer Awareness Month. Harris Teeter, Meijer and Price Chopper have once again joined together to support the National Breast Cancer Foundation (NBCF) by welcoming customers to take the Fresh Plate […]
Posted in, Marketing News, West
California Avocado Commission Expands Marketing Of Breakfast Campaign
The California Avocado Commission (CAC) has extended its program promoting the use of California avocados at breakfast with retail support materials, public relations outreach featuring registered dietitians spokespersons and digital media. Participating retailers have distributed a recipe booklet titled “Wake up to Breakfast” featuring simple, produce-rich recipes and nutrition information. In addition to being merchandised […]
Posted in, Marketing News, Midwest
Top Grocery Sackers Will Compete For Iowa ‘Best Bagger’ Title Friday
While many things change in the grocery industry from year to year, one item remains constant: a store’s appreciation for its customers and its most symbolic gesture of that sentiment—bagging their groceries. The annual Iowa Best Bagger Contest, hosted by the Iowa Grocery Industry Association (IGIA), is a tribute to this gratitude. Each year, approximately […]
Posted in, Marketing News, Northeast
Stonyfield, New England Natural Bakers Partner For In-Store Demos
New England Natural Bakers is partnering with Stonyfield, a leading organic yogurt maker based in Londonderry, N.H. Beginning this month and continuing throughout the year, the two companies will pair up their brands at a variety of retailers in select regions to raise consumer awareness of their unique product offerings and how they can be […]
Posted in, Marketing News, National
Schwan’s Kicks Off Home Tailgating Season With Sponsorship And Website
Schwan’s Consumer Brands and the Red Baron, Freschetta and Tony’s pizza brands have introduced TailgateAtYourPlace.com, a new college football online platform. The new website is designed to be a one-stop shop for all things tailgating this fall football season, including entertainment tips for hosting game-day tailgate festivities, unique college football content and trivia, recipes, contests […]
Posted in, Marketing News, National
Company Debuts Index That Measures Consumer Intent To Purchase New CPGs
Instant.ly, an on-demand consumer insights platform, today debuted the Instant.ly Shelf Score, an index measuring consumer intent to purchase recently introduced consumer packaged goods (CPG) products. Instant.ly Shelf Score evaluates the newest CPG market offerings and ranks 10 of the most innovative from that group by overall consumer interest. Instant.ly is provided by uSamp, a […]