Dannon Oikos says it’s bringing former “Full House” stars John Stamos, Bob Saget and Dave Coulier together in America’s living rooms to show just how entertaining a better-for-you snack can be. After making its mark as the first yogurt brand to advertise in the big game in 2012, Dannon Oikos returns for the second time […]
Category: Marketing News
Posted in, Marketing News, National
Wisconsin Milk Marketing Board Launches Mac And Cheese Site
The Wisconsin Milk Marketing Board has launched a new website dedicated to All Things Mac and Cheese. All Things Mac and Cheese includes more than 100 recipes that range from simple stovetop variations to creative gourmet options. Home cooks can find recipes for a range of any add-in ingredient they have on hand, whether it’s seasonal […]
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Yoplait Challenges Chobani In Greek Yogurt ‘Taste-Off’
Taste is king, and yogurt lovers from across the country have spoken: Yoplait Greek blueberry comes out on top over Chobani blueberry, according to Yoplait. Yoplait says it put taste to a head-to-head national taste test, revealing that nearly two out of three consumers (65 percent) prefer the taste of Yoplait Greek blueberry over the […]
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La Huerta Establishes New Firm La Huerta USA To Allow Retailers To Deal Direct
The Arteaga-Niepmann family, owners of La Huerta in Aguascalientes, Mexico, has established La Huerta USA, a sales and marketing company with offices in The Woodlands, Texas, and Irvine, Calif. The firm will be responsible for managing sales, marketing and the La Huerta brand, which features a variety of all-natural fresh and frozen vegetables, as well […]
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Good Earth Teams With Chef Elizabeth Falkner To Roll Out Tea-Starring Recipes
Good Earth Teas Inc., maker of bold herbal tea blends, and celebrity chef Elizabeth Falkner have partnered to create an exclusive line of recipes featuring Good Earth’s tea fusions. Additionally, the brand’s Facebook fans will have the opportunity to enter the “Taste the Tea Untamed Sweepstakes” for the chance to win a culinary experience with […]
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Stephen Colbert Makes Super Bowl Debut With Wonderful Pistachios
Wonderful Pistachios says that Stephen Colbert, Emmy award-winning host and executive producer of Comedy Central’s “The Colbert Report,” will star in two Super Bowl spots for the nation’s leading pistachio grower. This will be Wonderful Pistachios’ second consecutive Super Bowl appearance and will kick off a new, full-year agreement with Colbert under the campaign theme, […]
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Tyson Rolls Out ‘Just Add This’ Program To Form New Habits In New Year
Many people set goals to improve their well-being in the New Year. Tyson Foods Inc., makers of Tyson Grilled & Ready fully cooked chicken and beef products, says it is helping people do just that with a few simple steps through its new “Just Add This” program. The program encourages people to make small adjustments […]
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Michigan Family Wins Eckrich’s Ultimate Tailgate Contest
Eckrich, a part of the John Morrell Food Group, a division of Smithfield Foods, has announced the winner of its Ultimate Tailgate sweepstakes that includes a chance to meet college football analyst Kirk Herbstreit, participate in a VIP tailgate experience and attend the college title game in Pasadena, Calif. William McGrath of Charlotte, Mich., is […]
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Mario Lopez Partners With Avocados From Mexico On Holiday Promotion
Host of “Extra” and “The X Factor” Mario Lopez has partnered with Avocados from Mexico (AFM) to celebrate this holiday season by showcasing how his family combines Mexican and American holiday traditions, including the use of fresh avocados from Mexico in his favorite recipes. Those recipes and more are available on the AFM website to encourage […]
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Study: Crowded Stores Lead Consumers To Think And Behave Differently
Recent research in the American Marketing Association’s Journal of Marketing Research finds that, as the environment becomes more crowded, consumers show an increased preference for products with safety connotations. Crowds also cause consumers to process marketing messages differently and actually appear to become more averse to risk in general. Whether shopping for groceries at a […]
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The Hershey Co. Promotes Dark Chocolate As The New Dessert
A recent study by The Hartman Group on U.S. eating habits reveals that the percentage of Americans savoring dessert after dinner has increased 5 percent since 2009, and 78 percent of treats enjoyed after dinner include chocolates. At the same time, there has been a resurgence in consumers purchasing trade-up and premium dark chocolate since […]
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Brands Improve Ad Response By Targeting Based On Price Sensitivity
According to a new research report published by customer science company dunnhumby, a consumer’s sensitivity to price greatly influences his or her response to advertising tactics and the channel of delivery. Further, common demographically based media targets do not align with price sensitivity, suggesting that a brand that buys ads targeted to “moms,” for instance, is […]
Posted in, Marketing News, Northeast
Crunch Pak Takes Sliced Apples To Big Apple
Crunch Pak took its sliced apples to the Big Apple Thursday as a team of 20 gave away free samples of fresh product under the company’s electronic billboard in New York City’s Times Square. Packages of FlavorZ, Foodles and DipperZ and 2-oz. mini bags were given away to New Yorkers on the street for four […]
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Crunch Pak Offers Back-To-School Promotion
Crunch Pak, an industry leader in fresh sliced apples, is offering a back-to-school promotion via its electronic billboard in New York City’s Time Square. Beginning Sunday, the electronic billboard will carry a message asking consumers to “text the word APPLES to the number 65047” for a special offer. When consumers do, they will be sent a […]
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Sweet Georgia Peaches Launch YouTube Channel
As part of its ongoing promotional and educational program, the Georgia Peach Council has launched a YouTube channel to inform consumers about one of the state’s most popular crops. The YouTube channel includes videos to introduce consumers to the prominent growers who bring their Sweet Georgia Peaches to grocery stores, as well as informational segments […]
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Champion Skiier Randall To Promote Alaska Seafood
The Alaska Seafood Marketing Institute (ASMI) has tapped Nordic skiing World Champion Kikkan Randall to help it promote the health and fitness benefits of Alaska seafood. “Kikkan Randall is the perfect fit as an ambassador for Alaska Seafood,” says Mike Cerne, executive director of ASMI, a public-private partnership between the state of Alaska and the […]
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Crunch Pak Billboard Shines During Summer Solstice Celebration In NYC
Crunch Pak is now part of the electronic commerce in New York City’s Times Square. The Cashmere, Wash., sliced apple company made its presence known Friday, with an electronic billboard prominently on display during the summer solstice celebration. Read more about the sign here.
Posted in, Beverage News, Marketing News, West
Essentia Water Sponsoring Super Summer Hydration Giveaway
Essentia Water will kick off its Super Summer Hydration Giveaway on Friday, June 21. The 50-day online promotion that runs through Aug. 9 is hosted at www.EssentiaWater.com/Super and on Essentia’s Facebook page. Contestants over the age of 18 will share their favorite ways to stay hydrated by posting a brief paragraph or photo on Essentia’s […]
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Louisville Is Pilot Market For New Bud Light Vented Can
This summer, Louisville, Ky., will pilot market the new 12-oz. Bud Light Vented Can—an innovation featuring a first-of-its-kind, self-contained venting tab that delivers what Anheuser-Busch calls the “smoothest drinking experience in a can.” The integrated tab design gives consumers the freedom to enjoy the superior drinkability of Bud Light in a vented can without the […]
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Avocados From Mexico Implements New $36M Marketing Strategy
Avocados from Mexico Inc. (AFM), the newly formed marketing agency dedicated to the Mexican avocado industry, is allocating $36 million to grow the category and propel the Avocados from Mexico brand. To implement this strategy, Tim O’Connor, CEO of AFM, will appoint Arnold Worldwide as integrated agency of record and Ketchum as PR agency of […]