More than 30 national leading consumer brands and 100 grocery retail banners have pledged to support this generation of veterans by participating in the 2014 Wounded Warrior Project Believe in Heroes campaign. Believe in Heroes benefits Wounded Warrior Project (WWP), a non-profit organization whose mission is to honor and empower wounded warriors. Since its inception […]
Category: Marketing News
Posted in, Marketing News, Southeast
Mobile Apps: Providing Solutions Key To Greater Shopper Engagement
The growth of mobile apps in the food retail industry has been well documented, but recent research suggests that the key to generating consumer engagement with a store’s mobile app is to customize the functions to meet a store’s particular shoppers’ specific needs and interests. According to Nancy Childs, a professor of food marketing at […]
Posted in, Marketing News
Price Chopper Adds Food Rewards To Chopper Shopper Card
This month Price Chopper is adding more choices to its popular Chopper Shopper Rewards Card. Now, shoppers can choose between the existing fuel program or switch to the new food program, the Kansas-based grocer said July 11. With the Chopper Shopper Rewards program, every dollar the customer spends at Price Chopper earns points. For the […]
Posted in, Marketing News, Southeast
Georgia Peach Council Launches Summertime Marketing Campaign
Georgia Peach growers are gearing up for a plentiful crop, which is expected to peak in volume and quality next month. To highlight the outstanding flavor of the quintessential summertime fruit, the Georgia Peach Council has launched a new, seasonal marketing campaign aimed at both retailers and consumers. “There’s nothing like the taste of a […]
Posted in, Marketing News, National
Top 10 Showcase Products From GMDC’s 2014 HBW Conference Revealed
After a competitive showcase event featuring advanced technology for participating attendees, the Global Market Development Center (GMDC) has unveiled the Top 10 Scanned Showcase Products at this year’s Health Beauty Wellness (HBW) Marketing Conference. The 2014 HBW Conference was held in Orlando, Fla., at the Orlando World Center Marriott, May 29-June 2. The showcase room […]
Posted in, Marketing News, National
Nestea Revives The ‘Nestea Plunge’ Campaign
Nestea is bringing back the brand’s iconic “Nestea Plunge” with a new 2014 advertising campaign. This updated communication strategy is designed to promote Nestea’s new and improved recipe, featuring more flavor and fewer calories in every bottle, according to the brand. To further support the product relaunch, the brand will offer a “Nestea Plunge Into […]
Posted in, Marketing News, National
Norseland Inc. Appoints Carter Califri GM Of Sales And Marketing
Norseland Inc. of Darien, Conn., has appointed Carter Califri as GM of sales and marketing. “With 20 years experience in sales and trade marketing, Carter’s breadth of knowledge in consumer goods, focused management style, keen customer insight and close associations in the retail field are vital assets that will lead our team in building stronger […]
Posted in, Marketing News, National
Kellogg’s Online Hub, Dias Grandiosos, Targets Latina Moms
Moms, young and old, often turn to their own mothers (and extended family) for advice, and now Kellogg’s is extending that community by bringing Latina moms together with Dias Grandiosos, a new digital platform featuring recipes, tips, articles and original content designed for Latinas and their families. Dias Grandiosos is a unique online community that […]
Posted inLipari Foods, Marketing News, Midwest
Energetic ‘Happy Days’ Lipari Food Show Kicks Off The Year
“Happy Days” was the theme this year for the Lipari Food Show, held April 9 in Novi, Mich. To set the Happy Days mood, shiny, new-looking 1950s-era cars were rolled into the Suburban Collection Showplace. The theme appeared to energize people, said Don Symonds, director of events and trade relations at Lipari Foods. “Every year […]
Posted in, Marketing News, National
Consumers Find Value In Technology-Based And Traditional Marketing But Demand ‘Return Engagement’
A consumer panel discussion during the 2014 Inmar Forum, hosted by Winston-Salem, N.C.-based technology company Inmar, brought out commentary from the panelists confirming the increased use of technology to enhance the shopping experience as well as the desire among shoppers for more personal, relevant engagement from retailers (grocery stores, pharmacies and mass merchandisers) and brands […]
Posted in, Marketing News, National
Study Reveals Motivations Behind Millennials’ Brand Loyalty, Buying Power
Millennials are not angst-filled, skinny-jeans-wearing, side-swept-bangs-sporting hipsters, according to Mooslyvania, an independent digital advertising agency. The company recently conducted a survey that refutes the most common myths associated with this generation and presents data on what really motivates Millennials in how they think, shop, buy and continue purchasing their favorite brands. While there’s no cookie-cutter […]
Posted in, Marketing News, National
Sunshine Sweet Corn Launching First TV Ad Campaign
The Sunshine Sweet Corn Farmers of Florida (SSCF) is growing its marketing support for retailers this spring with its first-ever television advertising campaign. As part of a partnership with the Florida Department of Agriculture’s Fresh From Florida campaign, ads featuring Sunshine Sweet Corn will air in Indianapolis, Ind., Buffalo, N.Y., and Raleigh-Durham, N.C., from April […]
Posted in, Marketing News, National
Mondelez International Partners With Facebook
Mondelez International has entered into a global strategic partnership with Facebook, as the company continues to shift more media spending to digital, especially social and mobile, across the entire consumer journey. The partnership leverages the scale of both businesses to deliver overall competitive advantage via step-change brand-building, ground-breaking innovation and access to research, training and […]
Posted in, Marketing News, National
Oscar Mayer Brand Mobile Device Simulates Smell, Sound Of Bacon Frying
The Oscar Mayer brand says it is breaking new ground with the first-ever iOS device that allows early risers to wake up to the smell of bacon without lifting a frying pan. The device, named Wake Up & Smell the Bacon, syncs with the Oscar Mayer Wake Up & Smell the Bacon iPhone application to […]
Posted in, Beverage News, Marketing News, West
Essentia Water Releases Its Expo West Event Schedule
Essentia Water has released its schedule of events for its booth No. 5209 at the Natural Products Expo West, March 6-9, at the Anaheim Convention Center in Anaheim, Calif. • Friday, March 7: Stop the Swish 11 a.m.-3 p.m. Trampoline athlete Jerry “Iron Man” Fleming, an AIRobics instructor at Sky High Sports in Costa Mesa, […]
Posted in, Marketing News, National
General Mills, Kroger Support NASCAR Driver With No. 3 Cheerios Box
In conjunction with the 56th running of the Daytona 500 and to further showcase its long-standing partnership with NASCAR, General Mills has teamed up with The Kroger Co. to produce a limited-edition Cheerios box to commemorate the return of the No. 3 to NASCAR’s premier series with NASCAR champion Austin Dillon at the wheel. Beginning […]
Posted in, Marketing News, Southeast
N.C. Sweet Potato Commission Holds February Promotion At Retail
The North Carolina Sweet Potato Commission and North Carolina Department of Agriculture and Consumer Services is running a new retail promotion across the state this month in honor of Sweet Potato Month. The promotion, “52 Ways to Love Sweet Potatoes,” highlights the versatility and nutritional benefits of sweet potatoes. Components of the program include in-store […]
Posted in, Marketing News, National
Report: Marketers Fail To Incorporate African American Demographic
With a population of 44 million and buying power more than $1 trillion in 2013, African Americans are a key segment in a U.S. economy that is increasingly reliant on purchase patterns of minority consumers, according to “The African-American Consumer Market, 9th Edition,” a report by market research publisher Packaged Facts. By 2017, the buying […]
Posted in, Beverage News, Marketing News, National
V8, ‘Wheel Of Fortune’ Team Up For On-Air And Online Promotion
The V8 and “Wheel of Fortune” brands are coming together for the first time to bring viewers an on-air and online promotion. Key elements of the V8 integrated promotion include the broadcast of “Wheel of Fortune’s” “Always Great! Wheel & V8 Week,” a V8 viewer sweepstakes, co-branding on www.wheeloffortune.com, including a themed online game and […]
Posted in, Marketing News, National
Morton Salt Refreshing Brand This Year As Iconic Salt Girl Turns 100
Morton Salt is launching a year-long campaign in honor of the Morton Salt Girl, who marks her 100th year as the face of the brand in 2014. Morton Salt also is refreshing its brand this year by updating its logo and introducing a new packaging design system. “This is a milestone year for Morton Salt,” […]