A design so distinctive that it could be recognized by touch alone and so unique that it could be identified when shattered on the ground. This was the vision for the Coca-Cola bottle, which turns 100 this year. To mark the milestone, The Coca-Cola Co. is celebrating with a yearlong campaign that includes new advertising, […]
Category: Marketing News
Posted inWoman Executive of the Year, Marketing News, Shelby Content, Shelby Honorees, Shelby Signature Content, Special Section, West, Women In The News
2015 Woman Executive Of The Year: Tanya Domier
While she always aimed high, Tanya Domier never really set her sights on being a CEO. “I never grew up or even went through the business feeling like I needed to be number 1 in the organization,” she says. Today, however, Domier leads Advantage Sales & Marketing as its CEO. And there’s plenty of reasons […]
Posted in, Marketing News, National
Believe In Heroes Campaign Raises $21M+ For Wounded Warrior Project
Jacksonville, Florida-based Acosta Sales & Marketing has reported that the 2014 “Believe in Heroes” campaign raised $5,765,292 in support of Wounded Warrior Project (WWP). This donation brings the cause marketing campaign’s total contributions to more than $21 million since Acosta founded the program five years ago. WWP is a nonprofit organization whose mission is to […]
Posted in, Marketing News, National, Produce News
Giumarra’s Spring Watermelons To Feature ‘Eat Brighter!’ Label
Giumarra Nogales will begin spring Nature’s Partner melon shipments at the end of March and will offer seedless watermelon grown in Mexico featuring Sesame Street “eat brighter!” artwork. The watermelon program is designed to get children and their families excited about eating watermelon, a fruit high in vitamins C and A. Each individual watermelon will […]
Posted in, Marketing News, Merchandising News, National, Online Grocery Technology
Aptaris, Accelitec Partner To Bring Enterprise Marketing And Promotions Management To POS
Aptaris, an enterprise marketing and promotions management provider, and Accelitec, a provider of cloud-based digital and mobile marketing solutions, are partnering to deliver services that provide marketers with greater ability to identify consumer behavior and act on opportunities to drive profitability. The arrangement will allow marketers and merchandisers to use Aptaris’ enterprise marketing and promotions […]
Posted in, Marketing News, National, Store News
Debunking Myth Of ‘Typical’ Hispanic Food Shopper Key To Market Growth For Grocers
While Hispanic food shoppers offer a rich opportunity for food marketers and retailers, they also present a potentially bewildering set of challenges. As highlighted in the “Hispanic Food Shoppers in the U.S.” report from market research publisher Packaged Facts, the in-store behavior of Hispanic food shoppers is the product of a complex interplay among a […]
Posted in, Independent Store News, Industry News, Marketing News, Southwest
Homeland Announces Winner Of 14-Week Get Healthy Challenge
Twenty-year-old William White of Oklahoma City, Oklahoma, was awarded $5,000 on Jan. 31 for his weight loss efforts in the Homeland Grocery Stores‘ second annual Get Healthy Challenge. White lost a total of 83 pounds throughout the 14-week challenge. Collectively, 12 contestants finished the program and lost 363 pounds and 264 inches. The contestants also […]
Posted in, International Foods, Marketing News, National, Produce News
Frieda’s: Asian Food Trend Can Be Boon For Biz As Chinese New Year Holiday Approaches
Authentic Asian flavors are among the top food trends of 2015, and there’s no better time to introduce Asian specialties to shoppers and diners than during the Chinese New Year celebration. That’s according to Los Alamitos, California-based Frieda’s Specialty Produce, which says it is offering retailers a number of Asian specialities to help businesses boost sales […]
Posted in, Industry News, Marketing News, Midwest, National
Conference Has Helped Students Become ‘Industry Ready’ For 50 Years
Celebrating its 50th annual Food Marketing Conference, Western Michigan University (WMU) continues to make an impact in retail through its graduates who help build the consumer loyalty that retailers strive for each day. Retail is one of the most exciting and challenging areas in today’s marketplace. Providing the intersection between product and consumer, successful innovation […]
Posted in, Executive News, Marketing News, National
Aptaris Taps William Gilmour As CFO
Aptaris, a leading provider of enterprise marketing and promotions management solutions, has appointed William Gilmour as CFO. Gilmour brings more than 20 years of finance leadership in the software industry. “Business agility is a priority for us and our clients,” said Tom O’Reilly, CEO of Aptaris. “Bill’s addition to the executive team will ensure we […]
Posted in, Dairy News, Marketing News, Midwest, National, Perishables
Kirk Scott Joins WMMB As Director Of Retail Programs
The Wisconsin Milk Marketing Board (WMMB) has named Kirk Scott as its director of retail programs. He will manage and implement the organization’s retail cheese and dairy programs. Scott joins WMMB with nearly 25 years of experience in consumer insights, marketing and brand management, most recently serving as director of retail marketing at Grande Cheese […]
Posted in, Beverage News, Marketing News, National
Anheuser-Busch Super Bowl XLIX Ads To Spotlight Budweiser, Bud Light
As the exclusive category advertiser for Super Bowl XLIX, Anheuser-Busch will feature three ads spotlighting two marquee brands—Budweiser and Bud Light—during the NBC broadcast on Sunday, Feb. 1. “The mass appeal of the Super Bowl presents an unparalleled platform to launch 360-degree campaigns that ultimately deliver against our top priority: sell more beer,” said Jorn […]
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Posted in, Marketing News, National, New Products
Dannon Drops Stamos For NFLer With New Yogurt Rollout
Dannon has dumped actor John Stamos, who’s been the face of Oikos for the past three years, for Carolina Panthers quarterback Cam Newton. Newton is promoting what the company calls a “first-of-its-kind” yogurt—new Oikos Triple Zero, which packs 15g of protein with zero added sugar, zero artificial sweeteners and zero fat. Additionally, the brand has […]
Posted in, Center Store, Marketing News, National, Southwest
Voting Under Way For Consumer-Made Doritos Commercials
PepsiCo’s Doritos brand today listed the 10 finalists in its “Crash the Super Bowl” contest who are competing for coveted Super Bowl XLIX airtime and a shot at a $1 million grand prize and Universal Pictures dream job. Selected from nearly 4,900 submissions representing 29 countries around the world, these 10 finalist ads include a […]
Posted in, Deli News, Marketing News, Midwest, National
Top Cheese Trends For The New Year
The growth of online shopping, snacking, bold flavors, pairings, convenience foods and an ongoing trend of consumers choosing natural, artisan foods will impact the ways Americans eat cheese in 2015, according to Madison-based Wisconsin Milk Marketing Board. With American cheese consumption increasing 42 percent over the last 25 years, according to USDA figures, there’s no […]
Posted in, Marketing News, National, Northeast
Diaz Foods Acquires La Cena Fine Foods
Diaz Foods has acquired La Cena Fine Foods Ltd. Founded and operated by the Puig family since 1963, New Jersey-based La Cena has grown into a staple brand whose distribution reaches across the New England area. Diaz Foods says it looks forward to introducing the La Cena family of brands into its existing distribution points […]
Posted in, Marketing News, National, Southwest
Schraad & Associates San Antonio Receives Broker Of The Year Award
Schraad & Associates’ San Antonio division has been awarded the T. Marzetti National Broker of the Year Award. Schraad’s grocery team and ProducEdge team delivered record growth to Marzetti’s produce, Sister Schubert frozen, New York grocery and frozen and Reames Egg Noodle frozen brands. “Both retail teams executed significant plan-o-gram initiatives and new item launches […]
Posted in, Beverage News, Marketing News, National
Jones Soda Reveals Winner Of Second Annual Photo Contest
Jones Soda Co., a leading premium beverage company known for its customer-designed packaging, has named the grand prize winner of its second annual “Jonesin’ for a Fiat 500” summer photo contest. Christopher Kollmann of Fallston, Maryland, takes home a new Fiat 500, a one-year supply of Jones Stripped, surf lessons with professional surfer and Jones […]
Posted in, Executive News, Marketing News, National, Southwest
MMI Hires Director Of Business Development
Marketing Management Inc. (MMI) has hired Victor Cascio as director of business development. In this role, Cascio will help pursue new business relationships on behalf of MMI. “Having an opportunity to work at MMI is extremely exciting for me, and I’m fortunate to be joining such a respected company that prides itself on top-quality service,” […]
Posted in, Industry News, Marketing News, National
Survey Reveals Most Shoppers Want More Non-Food Product Demonstrations In Stores
Interactions, a provider of retail services and product demonstrations for retailers and brands, has released its fifth Retail Perceptions trend report, “Retail Insights: The Consumer Demand for Non-Food Demonstrations.” The report includes insight on how product demos have become essential in driving new product discovery and increased brand loyalty. According to the report, 96 percent […]