Acosta, a full-service sales and marketing agency in the consumer packaged goods industry, has appointed Alejandro Rodriguez Bas as president and CEO effective immediately. With experience at both CPG companies and retailers, Rodriguez Bas brings a “unique blend of strong strategic and operational expertise, having successfully launched new categories, refined go-to-market models and optimized sales strategies,” […]
Category: Marketing News
Posted inOnline Grocery Technology, Association News, Grocery News, Home Page Latest News, Industry News, Marketing News, National
Retailers Overlooking Weapon In Battle Against Industry Disruption
Rather than concede general merchandise sales to new and disruptive competition, brick-and-mortar retailers are seeking creative ways to maintain their share of this critical and high-margin category. This is one of the conclusions contained in the “General Merchandise Benchmarking Report,” an annual industry report recently released by the Global Market Development Center (GMDC) in partnership with A.T. Kearney. The […]
Posted inOnline Grocery Technology, C-Store News, Grocery News, Home Page Latest News, Industry News, Marketing News, Southeast, Store News
Minit Mart Launches GoGo Rewards Loyalty Program
C-store chain Minit Mart has launched a new benefits and rewards program for customers called GoGo Rewards. This loyalty program will let members earn or redeem points for store merchandise in almost 300 Minit Mart stores. Members also will be eligible for a range of offers and participation in a sweepstakes. “As we’ve grown the […]
Posted inExecutive News, Center Store, Grocery News, Home Page Latest News, Marketing News, National, Suppliers
Campbell Names Palmieri VP And CMO Of U.S. Meals And Beverages
Campbell Soup Co. has appointed Diego Palmieri to the role of VP and chief marketing officer, U.S. meals and beverages, effective July 18. Palmieri will report to Roberto Leopardi, president, meals and beverages. As CMO, Palmieri will be responsible for all aspects of marketing and consumer connection in the U.S. across the division’s portfolio of brands, which […]
Posted inOnline Grocery Technology, Amazon Fresh, Grocery News, Guest Contributors, Home Page Latest News, Industry News, Marketing News, National, Shelby Content, Whole Foods
AI-Enabled Personalized Marketing Will Drive FMCG Forward
By Mike Bristol/VP Personalized Marketing, Symphony RetailAI Sometimes, the world seems to just turn too quickly; work projects kick into overdrive, kids’ schedules get too hectic, and even taking the time to pick out a somewhat healthy meal at the grocery store seems like a daunting task. As both consumers and busy, complex people, many […]
Posted inPackaging News, Grocery News, Home Page Latest News, Industry News, Marketing News, Northeast, Online Grocery Technology, Suppliers
Eight O’Clock Coffee Now Comes With A Digital Escape Room Game
Eight O’Clock Coffee is releasing “The Great Coffee Break,” a digital escape room game that consumers can play for the chance to win a year of free groceries. The Great Coffee Break is the first augmented reality (AR) digital game designed by Escape the Room and can be launched by scanning any Eight O’Clock Coffee […]
Posted inPrivate Label Brands, Grocery News, Home Page Latest News, Industry News, Marketing News, Merchandising News, National
Acosta: Mix Of National, Private Label Brands Key To Retailer Success
As the brick-and-mortar grocery industry faces increasing competition from all angles, an effective brand strategy can be the key to sustained success for retailers. Shoppers turn to different brands for different needs and seek a balance when it comes to retailers and brand offerings, according to Acosta—a full-service sales and marketing agency for the consumer packaged […]
Posted inOnline Grocery Technology, Equipment & Technology, Food City, Grocery News, Home Page Latest News, Independent Store News, Industry News, Marketing News, Southwest, Store News, Supply Chain News
Arkansas Edwards Stores Roll Out New Websites Through Freshop
Freshop Inc. has developed new websites for select Edwards Food Giant and Edwards Cash Saver stores. The new sites were designed to make the grocery shopping experience easier for customers in 11 Arkansas locations, says the company. They will include features like online shopping, list building, a full catalog of products, clickable weekly circulars, recipes and more. Edwards Food […]
Posted inOnline Grocery Technology, Corporate Store News, Grocery News, Home Page Latest News, Industry News, Marketing News, National, Store News
Kroger Precision Marketing To Begin Offering Boosted Product Listing Ads
The Kroger Co., through Kroger Precision Marketing powered by 84.51°, will launch a self-service marketing platform, Boosted Products in Search, on June 4. Kroger intends for the platform to help brands reach digitally active shoppers with hyper-relevant products within search results across Kroger digital properties, and view performance in real-time. Brands will have the ability to promote their online […]
Posted inMarketing News, Beverage News, Grocery News, Home Page Latest News, National, New Products, Suppliers
Food Industry Veteran Susie Fogelson Launches F&Co Marketing Firm
Susie Fogelson, a food marketer and strategist, has launched F&Co, a boutique consultancy that delivers brand and content strategy, storytelling concepts and experiential recommendations to food and beverage companies. Fogelson is known for leading marketing and brand strategy at Food Network and the Cooking Channel for more than 15 years. Throughout her tenure at the […]
Posted inSuppliers, Bakery News, Beverage News, Center Store, Dairy News, Deli News, Frozen Food, Grocery News, Home Page Latest News, Marketing News, Meat/Seafood/Poultry, National, Nonfood Items, Snacks Brands
BrandSpark Lists 2018’s Most Trusted Brands In The U.S.
Market research firm BrandSpark International has announced the winners of its 2018 BrandSpark Most Trusted Awards for CPG brands in the U.S. (See list below.) More than 15,000 household shoppers participated in the online survey and determined America’s most trusted brands in food & beverage, personal care & beauty, household & pets and over-the-counter health. Now […]
Posted inDairy News, Feature, Grocery News, Home Page Latest News, Industry News, Marketing News, Merchandising News, National, New Products, Perspectives
Milk Category Commoditization Is Not The Best Tactic
Author’s note: After a hiatus following brain surgery due to the discovery of a brain aneurysm, I have returned to my writing responsibilities with The Shelby Report and am now better than new. It’s great to be back! by Cindy Sorensen/ owner and CEO of The Grocery Group Today’s milk case is exploding with an abundance […]
Posted inOnline Grocery Technology, Equipment & Technology, Executive News, Grocery News, Home Page Latest News, Industry News, Marketing News, National
Dunnhumby Acquires Aptaris ‘To Help Retailers Compete’
Dunnhumby, a customer data science company, has acquired Aptaris Software, an enterprise marketing and promotions management company. The acquisition is the culmination of a strategic partnership that embedded dunnhumby customer data science into the Aptaris solution, providing retailers with what the companies say is the only end-to-end promotions management platform in the market. Dunnhumby says the […]
Posted inMeat/Seafood/Poultry, Grocery News, Home Page Latest News, Independent Store News, Industry News, Marketing News, Merchandising News, Midwest, Store News
Krause’s Market Wins Its Third ‘Beef Stampede’ Championship
Krause’s Market’s Garrison, North Dakota, store topped nearly 400 grocery retailers from across the nation during Supervalu Inc.’s annual “Beef Stampede” merchandising contest. Scoring a perfect 75 out of 75 possible points, the retailer clinched its third win in the past four years. The Beef Stampede is held every fall to showcase beef as the […]
Posted inFood Service News, Corporate Store News, Grocery News, Home Page Latest News, Marketing News, Store News, West, Wholesaler/Distributor News
Cash&Carry Smart Foodservice Is Now Smart Foodservice Warehouse Stores
Cash&Carry Smart Foodservice, a chain of warehouse-format stores catering to the foodservice industry based in Portland, Oregon, is rebranding to Smart Foodservice Warehouse Stores. The change reflects more than sixty years of evolution in the foodservice industry, the company says, adding that the new name will allow it to better communicate its mission of selling quality […]
Posted in, Amazon Fresh, Corporate Store News, Grocery News, Home Page Latest News, Industry News, Marketing News, National, Online Grocery Technology, Store News, Whole Foods
Amazon Dominates Retail Industry In 2018 Brand Intimacy Report
Amazon continues to dominate the retail industry, according to marketing agency MBLM’s Brand Intimacy 2018 Report, a study of brands based on emotions. The retail industry ranked third overall in the study, following the media & entertainment and automotive industries, which placed first and second, respectively. In the retail category, Amazon was followed by Target and Whole Foods. […]
Posted inMeat/Seafood/Poultry, Grocery News, Health & Wellness, Home Page Latest News, Marketing News, National, Suppliers
Study Finds Pureed Meat May Be Beneficial For Formula-Fed Infants
Meat can be an important source of much-needed protein in an infant’s diet during the transition to solid foods, according to new research from the University of Colorado published in the American Journal of Clinical Nutrition. The first six to 12 months of life is a period of rapid growth when nutrition plays a pivotal role and, for many […]
Posted inPackaging News, Grocery News, Home Page Latest News, Industry News, Marketing News, National
Column: Six Proven Tips For Successful Food Packaging
by Arielle Kimbarovsky/marketing writer, Crowdspring The grocery industry brings in over $680 billion in sales every year. In the 1990s, grocery stores carried around 7,000 different products. Today, they carry up to 50,000. This dramatic increase in the number of products on store shelves makes it tough for brands to stand out. Consumers can pick from 15 […]
Posted in, Executive News, Grocery News, Home Page Latest News, Industry News, Marketing News, West
Frieda’s Names New Director Of Marketing And Innovation
Cindy Karas Sherman has joined Frieda’s Specialty Produce as the company’s new director of marketing and innovation. With 16 years of experience in marketing strategy, and marketing management and innovation, Sherman has worked for consumer packaged goods companies such as PepsiCo, Wrigley and most recently, Starbucks, where she launched—in the grocery aisle—Starbucks Plus K-Cup Coffee […]
Posted inOnline Grocery Technology, Grocery News, Home Page Latest News, Industry News, Marketing News, National, Shelby Content, Shelby Signature Content
IGA Is ‘Upbranding’ Before Switch To Digital-First Marketing
Shoppers will always want three things from their local grocery store: value, convenience and selection. Those have been the top three attributes shoppers have sought out for many decades. What has changed over time are the qualities that come next, said IGA President and CEO John Ross. “You start asking them ‘what would make a […]