Cindy Karas Sherman has joined Frieda’s Specialty Produce as the company’s new director of marketing and innovation. With 16 years of experience in marketing strategy, and marketing management and innovation, Sherman has worked for consumer packaged goods companies such as PepsiCo, Wrigley and most recently, Starbucks, where she launched—in the grocery aisle—Starbucks Plus K-Cup Coffee […]
Category: Marketing News
Posted inOnline Grocery Technology, Grocery News, Home Page Latest News, Industry News, Marketing News, National, Shelby Content, Shelby Signature Content
IGA Is ‘Upbranding’ Before Switch To Digital-First Marketing
Shoppers will always want three things from their local grocery store: value, convenience and selection. Those have been the top three attributes shoppers have sought out for many decades. What has changed over time are the qualities that come next, said IGA President and CEO John Ross. “You start asking them ‘what would make a […]
Posted inMarketing News, Association News, Grocery News, Home Page Latest News, Industry News, Produce News, Southwest
Potatoes USA To Kick Off Athletic Performance Campaign This Summer
Potatoes USA debuted a new consumer marketing campaign at its annual meeting in Denver. The “What Are You Eating?” campaign is designed to encourage athletes to use potatoes as fuel for athletic performance. It also is intended to re-frame potato nutrition messaging, from providing reasons why it is okay to eat potatoes to providing the reasons why consumers should eat them […]
Posted inMeat/Seafood/Poultry, Grocery News, Guest Contributors, Home Page Latest News, Marketing News, National, Shelby Content
There Is Money To Be Made By Digitally Marketing Meat
Editor’s note: The following is the first of a three-part series. Part 2 of Amstein’s insights into digital marketing in the meat industry will be available here beginning April 17. Part 3 will be available on May 15. by Danette Amstein/Principal, Midan Marketing We all lead very busy lives and with each passing year the pace seems […]
Posted inFrozen Food, Association News, Grocery News, Home Page Latest News, Industry News, Marketing News, Merchandising News, Store News, West
SCFRC Luncheon Panelists Prepare For The Future Of Frozen Foods
Earlier this year, the Southern California Frozen & Refrigerated Foods Council hosted a kick-off luncheon in Commerce, California, featuring an industry panel discussion on how to increase frozen and refrigerated food sales in 2018. Panelists included Jim Amen with Super A, Margie Bravo with Nestle USA, Rich Gillmore with Gelson’s, Chris Linskey with Super King, Mike […]
Posted inPackaging News, Beverage News, Grocery News, Home Page Latest News, Industry News, Marketing News, National, Suppliers
Tampico Beverages Unveils Updated Logo, Branding
Tampico Beverages yesterday debuted its brand refresh, including an updated logo and a new “look and feel” across its family of fruit flavored juice drink products, website and social media channels. To celebrate the milestone and provide consumers with a chance to engage with Tampico’s new “Imaginatively Curious” tagline, brand ambassadors will be hosting “Tampico […]
Posted inOnline Grocery Technology, Amazon Fresh, Grocery News, Home Page Latest News, Industry News, Marketing News, National, Whole Foods
Meredith Corp., eMeals To Bring Curated Meal Plans To Home Cooks
Meredith Corp., a national media and marketing company serving nearly 200 million unduplicated American consumers every month—including 85 percent of U.S. Millennials—is partnering with eMeals, a digital meal planning solution, to bring editorially curated meal plans to millions of home cooks. Through this partnership, Allrecipes, Better Homes & Gardens, and EatingWell users will have access to a trusted, end-to-end […]
Posted inPerishables, Home Page Latest News, Industry News, Marketing News, Southwest, Suppliers
Rice’s Honey Becomes Local Hive With Branding, Packaging Update
Greeley, Colorado-based Rice’s Honey has changed the name and packaging of its flagship honey brand to “Local Hive.” In addition to raw and unfiltered clover, wildflower and amber honey sourced in the U.S., the company also bottles more than 12 local varietals from around the country. The company says that is what prompted the changes. […]
Posted inDeli News, Equipment & Technology, Grocery News, Home Page Latest News, Industry News, Marketing News, Online Grocery Technology, Southeast, Supply Chain News
iGrabit Launches Meal Kit Program For Independent Grocers
Miramar, Florida-based iGrabit, an artificial intelligence-powered personal grocery shopping assistant, is launching a meal kit program as part of its ongoing efforts to better help its independent grocer partners compete online. “Meal kits, which started out as a direct-to-consumer subscription business, have migrated to the retail grocery channel in a big way, with food retailing giants […]
Posted inGrocery News, Home Page Latest News, Marketing News, National
Valassis And RetailMeNot Partner To Rebrand RedPlum
Valassis and RetailMeNot Inc., both wholly owned subsidiaries of Harland Clarke Holdings, are rebranding Valassis’ RedPlum consumer-facing print portfolio, including direct mail and the free-standing insert (FSI) coupon book, to RetailMeNot Everyday. The savings content found with RetailMeNot Everyday includes deals on consumer packaged goods, groceries, restaurants and other local discounts, which complement RetailMeNot’s presence in retail with […]
Posted inMeat/Seafood/Poultry, Grocery News, Marketing News, National, New Products
Beef Meets Sushi In A New Concept From NAMI
The North American Meat Institute, a contractor to the Beef Checkoff, hopes to “beef up” traditional sushi with a new culinary concept called Beefshi, and polling suggests Americans are eager to try it. Developed by a Culinary Institute of America-trained chef, Beefshi integrates prepared beef favorites like pastrami, corned beef, jerky, beef hot dogs and […]
Posted inMarketing News, Coborn's, Grocery News, Home Page Latest News, National
New Marketing Service Connects Retailers With Sponsorship Opportunities
BAM (Brand Activation Maximizer), a new marketing service, aims to connect brands, events and retailers to make event advertising and shopper activation easier. The BAM software and service provides brands with a spectrum of targeted national and local advertising and sponsorship opportunities to consider, and indicates which events align to retailer priorities. This enables them […]
Posted inBeverage News, Grocery News, Home Page Latest News, Industry News, Marketing News, Midwest, New Products, Packaging News, Suppliers
The J.M. Smucker Co. Targets Young Consumers With New Coffee Brand
Today, at the Consumer Analyst Group of New York (CAGNY) conference in Boca Raton, Florida, The J.M. Smucker Co. unveiled what it says is one of its most significant coffee growth initiatives to date—a new line of “premium” coffees intended to strengthen the company’s position in the fastest-growing market segments and serve as a platform for future growth […]
Posted inPackaging News, Deli News, Grocery News, Health & Wellness, Industry News, Marketing News, Northeast, Organic Natural, Snacks Brands
Sabra Dipping Co. Updates Logo, Packaging For Its Hummus Line
Sabra Dipping Co. is bringing a fresh look to its hummus. The re-branding includes an updated logo, restyled label design and original on-pack photography highlighting the fresh, plant-based ingredients in Sabra products. The new packaging will begin hitting retail shelves in late February. “We are thrilled to introduce a fresh look for Sabra at an […]
Posted inMarketing News, Amazon Fresh, Corporate Store News, Grocery News, Home Page Latest News, National, Organic Natural, Store News, Whole Foods
Amazon’s Treasure Truck Coming To Select Whole Foods Stores
Amazon’s Treasure Truck is popping up at various Whole Foods Market locations across the country with new offers and incentives. The Treasure Truck “handpicks new, trending, local or delicious items, loads them on the truck, and cruises around town spreading joy for everyone with a smartphone and an appetite for fun.” Yesterday, the Treasure Truck […]
Posted inHarps Food Stores, Equipment & Technology, Grocery News, Home Page Latest News, Independent Store News, Industry News, Marketing News, Merchandising News, Online Grocery Technology, Southwest, Store News
Harps Food Stores Using AI Platform To Support Merchandising Decisions
Springdale, Arkansas-based Harps Food Stores Inc. has implemented an AI (artificial intelligence) platform from Daisy Intelligence Corp., a software-as-a-service company, to “improve and optimize” decision-making around pricing and promotions. According to Daisy, Harps chose it to analyze data and determine which products should be featured in its frequent circulars. Harps launched the partnership with Daisy […]
Posted inHealth & Wellness, Grocery News, Home Page Latest News, Independent Store News, Marketing News, Southeast, Store News
Publix Pharmacy Launches Low-Price Prescription Drug Program
The Publix Pharmacy has introduced a new prescription drug program, “Next Best Thing to Free,” which offers up to a 90-day supply for $7.50. The company hopes the program will improve patients’ access to some of the most commonly prescribed medications. Regardless of insurance coverage, Publix Pharmacy will dispense a select list of medications for […]
Posted inDeli News, Bashas', Grocery News, Home Page Latest News, Independent Store News, Industry News, Marketing News, Store News, West
Bashas’ Chicken Challenge: Turn A Rotisserie Chicken Into Three Dishes
After stretching their pocketbooks during the holidays, families are looking for ways to stretch their grocery dollars, so Arizona grocer Bashas’ is encouraging them to get creative in the kitchen with a new challenge: share three easy-to-make dishes from one Bashas’ rotisserie chicken. The hometown grocer’s second annual “Stretch Your Dollar” Rotisserie Chicken Challenge will […]
Posted inMarketing News, Equipment & Technology, Grocery News, Grocery Store Equipment, Home Page Latest News, Independent Store News, Industry News, Midwest, Online Grocery Technology, Store News
Lunds & Byerlys Launches Digital Loyalty Program, Integrated Coupons
Lunds & Byerlys, a Minnesota-based, family-owned grocer, and Unata, a provider of 1-to-1 digital solutions for grocers, have launched Lunds & Byerlys Extras and Integrated Digital Coupons, two new digital features that the companies say will deliver convenient and affordable shopping for customers online and in-store. Lunds & Byerlys Extras is the retailer’s new digital […]
Posted inProduce News, Grocery News, Home Page Latest News, Industry News, Marketing News, Meat/Seafood/Poultry, West
Give Fresh Departments A Boost With Chinese New Year Promotions
Frieda’s Specialty Produce offers training and programming to help retailers ring in the Year of the Dog: Draw in shoppers to your store with the unique food experience of a Chinese New Year promotion. Frieda’s Specialty Produce offers special support to customers who book a Chinese New Year promotion by Jan. 10; it includes a […]