In response to a request for information to help define “ultra-processed foods,” the American Frozen Food Institute (AFFI) submitted comments to the U.S. Food and Drug Administration (FDA) and U.S. Department of Agriculture (USDA). AFFI urged the agencies to not issue a proposed definition for UPFs at this moment, adding that classifying foods based on […]
Category: Frozen Food
Posted inExecutive News, Association News, Frozen Food, Marketing News, National, News
AFFI Hires Meredith As Director Of Marketing, Communications
The American Frozen Food Institute (AFFI) has named Rebecca Meredith its new director of marketing and communications. In this role, she will oversee the organization’s content creation and execution, as well as drive AFFI’s event and member communications strategies. Most recently, Meredith served as communications manager at CropLife America, a national trade association representing agricultural […]
Posted inFrozen Food, Association News, National, News
AFFI Shares 10 Ways Frozen Foods Can Support National Health Goals
The American Frozen Food Institute (AFFI) has released a series of policy recommendations illustrating how frozen foods can support the Trump administration’s Make America Healthy Again (MAHA) agenda. The 10 recommendations highlight frozen foods’ role in expanding access to nutritious, affordable and convenient food options for millions of Americans, particularly for busy families and food […]
Posted inDairy News, Association News, Frozen Food, National, News
Ice Cream Producers Promise To Eliminate Artificial Colors By 2027
A new voluntary effort led by the International Dairy Foods Association (IDFA) in partnership with America’s ice cream makers promises to eliminate certified artificial colors from ice cream products made with real milk by Dec. 31, 2027. With this effort, dozens of U.S. ice cream companies are pledging to eliminate the use of certified artificial […]
Posted inFrozen Food, Grocery Store Equipment, Guest Contributors, National, News
For Grocers, Refrigeration Management Is Often-Overlooked Lever For Profitability
by Jonathan Tan, co-founder of the Ratio Institute In 1916, Clarence Saunders opened the first self-service grocery store in Memphis, Tennessee. In 1930, the modern supermarket arrived in the Jamaica neighborhood of Queens, New York, in the form of King Kullen. These innovations birthed the need for the fourth utility in food retail – modern […]
Posted inExecutive News, Association News, Frozen Food, National, News
2 Leaders To Be Inducted Into 2025 NFRA Refrigerated Food Hall Of Fame
Two industry leaders will be inducted into the National Frozen & Refrigerated Foods Association’s (NFRA) Refrigerated Food Hall of Fame during the 2025 NFRA Convention on Oct. 20 at the World Center Marriott in Orlando, Florida. The hall of fame was established in 2010 to recognize those whose passion and leadership have advanced the refrigerated […]
Posted inFrozen Food, Association News, National, News
NFRA Names 2025 Penguin Pitch: Emerging Brand Contest Winners
The National Frozen & Refrigerated Foods Association (NFRA) has named the winners of its annual “Penguin Pitch: Emerging Brand Contest,” created to spotlight up-and-coming brands in the frozen and refrigerated aisles. Following a competitive review process, eight finalists were selected to submit product samples and promotional materials for evaluation by a panel of industry judges: […]
Posted inFrozen Food, Associated Wholesale Grocers, Midwest, News, Private Label Brands
AWG Brands Scores Slam Dunk With Frozen Food Happiness Campaign
AWG Brands, the private brands of Associated Wholesale Grocers Inc. (AWG), celebrated National Frozen Food Month in March with a marketing campaign, “Frozen Food Happiness,” designed to showcase the wide array of frozen food products available to both AWG member retailers and their customers. This year’s campaign emphasized the convenience, variety and fun that frozen […]
Posted inFrozen Food, Association News, National, News
Study Reveals How Social Media, In-Store Experiences Drive Frozen Food Discovery
The National Frozen & Refrigerated Foods Association (NFRA) has released findings from a new study that reveal how consumers are discovering and purchasing frozen foods in 2025. Social platforms like TikTok, YouTube and Instagram are now key sources of inspiration for younger shoppers, while traditional in-store promotions remain the most effective tool for influencing purchase […]
Posted inBakery News, Frozen Food, News, Southeast
Southeastern Grocers Wins Big At National Pie Championship
Southeastern Grocers LLC (SEG) received six first-place blue ribbon awards at the National Pie Championships hosted by the American Pie Council. Competing against top industry bakers across North America, the following Southeastern Grocers’ pies garnered honors in the commercial baker division: Caramel Apple Pie, 8-inch; Chocolate Cherry Pie, 8-inch (select stores); Peaches and Cream Pie, […]
Posted inFrozen Food, Association News, National, News
AFFI Leads Frozen Food Advocacy At 2025 Government Action Summit
Frozen food business leaders came together April 1-3 for advocacy and Congressional outreach during the American Frozen Food Institute’s (AFFI) Government Action Summit in Washington, D.C. Attendees spoke with their Congressional offices about the benefits of frozen food, addressing how it is a solution in nutrition access. Freezing locks in nutrition and flavor, which helps the […]
Posted inAssociation News, Frozen Food, National, News
NFRA Convention To Spotlight Innovation, Leadership, Industry Growth
The National Frozen & Refrigerated Foods Association (NFRA) has opened registration for this year’s NFRA Convention, taking place Oct. 18-21 at the Orlando World Center Marriott in Orlando, Florida. More than 1,700 anticipated attendees will conduct more than 6,500 business meetings over the course of three days. Of particular interest: Registration now open: The NFRA Convention […]
Posted inFrozen Food, Association News, National, News
NFRA Report: How Frozen Foods Support Evolving Cooking Habits
The way Americans cook is evolving, and the freezer aisle is leading the charge. Once seen as just a place for convenience meals, today’s frozen options provide fresh-tasting ingredients, chef-inspired meals and budget-friendly solutions for every lifestyle. And with March as Frozen Food Month, it’s a great time to explore everything it has to offer. […]
Posted inAssociation News, Frozen Food, National
AFFI-CON 2025 Sets Record For Frozen Ingredients Show
A record crowd of more than 1,600 professionals from frozen ingredient suppliers, processors, retailers and service providers attended AFFI-CON 2025, which the American Frozen Food Institute hosted Feb. 22-25 in Dallas. “As the premier frozen ingredients show, AFFI-CON brings together the global frozen food supply chain and offers unparalleled value,” said AFFI President and CEO Alison […]
Posted inFrozen Food, Association News, National
NFRA Launches First Penguin Leadership Program
The National Frozen & Refrigerated Foods Association (NFRA) has launched its First Penguin Leadership Program, a leadership development initiative designed to cultivate the next generation of leaders in the frozen and refrigerated foods industry. Alongside this milestone, NFRA has unveiled its inaugural class of industry rising stars, a group of professionals poised to shape the […]
Posted inOnline Grocery Technology, Association News, Frozen Food, National
NFRA Study: Promotions, Digital Integration Drive Consumer Shopping Behavior
The National Frozen & Refrigerated Foods Association (NFRA) has released findings from its most recent comprehensive consumer behavior study, revealing shifts in how consumers grocery shop. The research, conducted in partnership with Morning Consult, surveyed 2,200 U.S. adults and analyzed behaviors and purchase motivators. “Convenience, inspiration and sustainability are shaping shopping behaviors, providing exciting opportunities […]
Posted inFrozen Food, Association News, Dairy News, National
Survey: Consumers Turn To Frozen, Dairy Aisles To Keep Resolutions
As millions of Americans tackle their New Year’s resolutions, new research reveals the frozen and dairy aisles are becoming important destinations for achieving health, budget and convenience goals. According to a survey commissioned by the National Frozen & Refrigerated Foods Association (NFRA), 66 percent of Americans say pre-portioned ingredients help them achieve their health goals, […]
Posted inGrocery Store Equipment, Ask The Experts, Frozen Food, National
How Refrigeration Regulations Are Impacting Retailers And How To Prepare
Sponsored content Hussmann spent the last half of 2024 on the road bringing its traveling roadshow “The Evolve Experience” to retailers’ doorsteps to share education and training on refrigeration regulations impacting how they manage their refrigeration and plan new stores and remodels. The approach has been designed to provide retailers and technicians across North America […]
Posted inFrozen Food, Midwest, Produce News, West
Lakeside Foods Acquires Vegetable Manufacturer Smith Frozen Foods
Lakeside Foods has announced its intent to purchase the business assets of Smith Frozen Foods – including its Weston, Oregon, production facility and Garrett Packing/Brittany Farms operations in Milton-Freewater, Oregon – to produce frozen vegetables. “Smith Frozen Foods is well-regarded in the industry for its strong legacy of growing and processing vegetables and its unwavering commitment […]
Posted inFrozen Food, Association News, National
NFRA Concludes Record-Breaking 2024 Convention
The National Frozen & Refrigerated Foods Association (NFRA) recently concluded its 2024 convention, setting new benchmarks for industry engagement and business opportunity. Held in National Harbor, Maryland, the event brought together more than 1,700 frozen and refrigerated foods industry professionals. “The 2024 NFRA Convention exceeded our expectations,” said Tricia Greyshock, president and CEO of NFRA. […]