Seventy-eight percent of consumers cite price as the biggest factor in their grocery decisions, driving increased adoption of frozen foods as Americans seek to curb food costs, according to the National Frozen & Refrigerated Foods Association. Recent findings from the USDA Consumer Price Index for Food show food away from home rose 4.1 percent over […]
Category: Frozen Food
Posted inFrozen Food, Association News, Featured News, Grocery Research
Report: Frozen Food Becoming Meal-Planning Essential For U.S. Consumers
New market data shows frozen food has moved from a backup option to a core element of meal planning for a growing share of American households, according to the fourth edition of the Power of Frozen in Retail report released during the recent AFFI-CON. The American Frozen Food Institute (AFFI) and FMI – The Food […]
Posted inFrozen Food, Association News, Featured News, Grocery Research, National, News
NFRA: Consumers Prefer Naturally Protein-Rich Foods Over Fortified Options
Consumers prioritize naturally protein-rich foods like meat, eggs and dairy over heavily fortified alternatives, according to new research from the National Frozen & Refrigerated Foods Association. The Harrisburg, Pennsylvania-based trade association found that while interest in added protein remains strong, particularly among parents, health-conscious shoppers and middle-income households, consumers consistently place greater trust in foods […]
Posted inExecutive News, Association News, Finance News, Frozen Food, National, News
AFFI Promotes Seiling To COO, Head Of Strategic Initiatives
The American Frozen Food Institute has promoted Adrienne Seiling to COO and head of strategic initiatives, expanding her role on the executive leadership team. Seiling most recently served as SVP of industry affairs and member services. In her new role, she will oversee core operations and lead advancement of key organization priorities, including events and […]
Posted inIndependent Store News, Frozen Food, Hy-Vee, Midwest, News
Hy-Vee Introduces Dietitian Dishes Frozen Meal Line
Hy-Vee has launched Dietitian Dishes, a line of frozen medically tailored meals developed by the West Des Moines, Iowa-based retailer’s registered dietitians to support heart- and diabetes-friendly diets. The frozen meals, available in Hy-Vee’s HealthMarket department and online, come in more than 15 varieties of nutrient-dense, single-serve options. Flavors include Egg Roll in a Bowl, […]
Expert Article
How Independent Retailers Can Maximize Refrigeration Performance, Profitability
Independent retailers face tight budgets and rising operational costs. These pressures are felt even stronger these days as consumers remain hyper-focused on grocery prices and affordability. Refrigeration equipment – critical for merchandising fresh and frozen products – represents a significant investment for retailers. Getting the most out of that investment starts with investing in the […]
Posted inFrozen Food, Association News, National, News
NFRA Penguin Pitch Spotlights Emerging Frozen, Refrigerated Brands
The National Frozen & Refrigerated Foods Association’s (NFRA) Penguin Pitch: Emerging Brand Contest is returning for its third year, recognizing innovative frozen and refrigerated food brands redefining their categories through product development, creative packaging and strategic market execution. Launched Jan. 1, Penguin Pitch provides emerging brands with an opportunity to gain visibility among retailers, distributors […]
Posted inFrozen Food, Association News, National, News
NFRA Announces Second Class Of First Penguin Leadership Program
The National Frozen & Refrigerated Foods Association (NFRA) has announced the 30 participants for its 2026 First Penguin Leadership Program. The year-long offering aims to address a growing industry need for structured, cross-sector leadership development that builds strategic perspective, strengthens collaboration and accelerates readiness among rising talent in dairy and frozen foods. It recognizes those […]
Posted inBakery News, Center Store, Frozen Food, National, News
Rich Products Acquires Great Kitchens Food Co. From Brynwood Partners
Rich Products Corp. has acquired Great Kitchens Food Co. from Brynwood Partners VIII, a Greenwich, Connecticut-based private equity firm, in a transaction that recently closed. Financial terms were not disclosed. Great Kitchens manufactures pizzas, flatbreads, strombolis and calzones sold to grocery, club and mass retailers, as well as foodservice outlets nationwide. Brynwood VIII formed Great […]
Posted inFrozen Food, Association News, Executive News, National, News
3 Industry Leaders To Join 2026 Frozen Food Hall Of Fame
Harrisburg, Pennsylvania-based The National Frozen & Refrigerated Foods Association (NFRA) and the American Frozen Food Institute (AFFI) have revealed the three industry leaders who will be inducted into the 2026 Frozen Food Hall of Fame. The inductees are Paul DiGenova, general manager of commodities with Nortera; Richard Marks, former chairman of the board of directors […]
Posted inFrozen Food, Natural Grocers, News, Private Label Brands, Southwest
Natural Grocers Adds Five Organic Frozen Fruit Products
Natural Grocers has expanded its house brand frozen section with five organic fruit and smoothie blend products, extending a private label growth strategy that has added more than 900 items since 2016. The new Natural Grocers Brand products include Organic Frozen Sunshine Smoothie Blend, Organic Frozen Super Boost Smoothie Blend, Organic Frozen Tropical Fruit Blend, […]
Posted inFrozen Food, Association News, Dairy News, Finance News, National, News
NFRA Highlights Role Of Frozen, Dairy Foods In Post-Holiday Reset
As Americans move past the holidays and return to everyday routines, frozen and dairy foods are emerging as essential staples that help consumers manage food budgets, reduce waste and simplify daily meal planning, according to a new press release from the National Frozen & Refrigerated Foods Association (NFRA). With their longer shelf life and ready-when-needed […]
Posted inMeat/Seafood/Poultry, Frozen Food, Marketing News, Merchandising News, News, Northeast
Scott & Jon’s Unveils Refreshed Branding, Enhanced Recipes For Frozen Seafood Line
Scott & Jon’s, the Auburn, Maine-based frozen seafood brand founded by brothers Scott and Jon Demers, is unveiling a new brand identity featuring updated packaging, enhanced recipes and refined messaging while staying true to its Maine roots. The refreshed branding is an evolution rather than a complete overhaul, the company said. The updated look, upgraded […]
Posted inExecutive News, Frozen Food, Marketing News, News, Northeast
B&G Foods Names Ozgopoyan As EVP, Sales
B&G Foods Inc., a New Jersey-based maker and distributor of branded shelf-stable and frozen foods, has appointed John Ozgopoyan as EVP of sales, a move to support the company’s long-term sales growth across retail and foodservice channels. Ozgopoyan joins B&G Foods with more than two decades of sales leadership experience in the CPG sector. In […]
Posted inAssociation News, Frozen Food, National, News
NGA Petitions EPA To Reconsider HFC Management Rule Regulations
The National Grocers Association has petitioned the U.S. Environmental Protection Agency to revise its Hydrofluorocarbon Management Rule, citing what it maintains are unrealistic timelines, excessive compliance costs and regulatory requirements that exceed congressional mandates. NGA’s petition argues that the HFC Management Rule imposes several impractical and overly burdensome requirements on food retailers, including drastically increasing […]
Posted inFrozen Food, Association News, Grocery Research, National, News
NFRA Report Highlights Frozen, Refrigerated Foods’ Role In Cutting Food Waste
The National Frozen & Refrigerated Foods Association (NFRA) has released its 2025 Food Waste Insights Report, detailing how reducing food loss across the cold chain can deliver financial, operational and reputational benefits for manufacturers, retailers and distributors. The report reframes food waste as a business opportunity, showing that prevention improves margins, strengthens retailer trust and […]
Posted inFrozen Food, Association News, National, News
NFRA Report: Families Can Save $1.5K Annually By Reducing Food Waste
According to a new report from the National Frozen & Refrigerated Foods Association (NFRA), the average U.S. family discards $1,500 in groceries annually, contributing to $382 billion in surplus food generated each year nationwide. Utilizing data from the USDA and ReFED, the NFRA’s 2025 Food Waste Insights Report highlights that frozen and refrigerated foods are […]
Posted inProduce News, Association News, Frozen Food, Grocery Research, National, News
Pilot Program Highlights Benefits Of Frozen Produce
Partnership for a Healthier America (PHA), the American Frozen Food Institute (AFFI) and Instacart have released the findings of a pilot program that expanded access to fruits and vegetables for families with lower incomes by including frozen produce as an option. Conducted as an extension of PHA’s flagship Good Food at Home program, the effort […]
Posted inFrozen Food, Association News, National, News
NFRA Elects New Officers, Directors For 2026 Board
The National Frozen & Refrigerated Foods Association elected officers for 2025-26 at its annual board of directors meeting Oct. 18 and board members at the annual membership meeting during the NFRA Convention. Bill Kynast, Chobani’s SVP of sales, will chair the board. Kynast has served on the NFRA Board of Directors since 2019 and previously […]
Posted inFrozen Food, Association News, National, News
NFRA First Penguin Leadership Program Marks Milestone Year
The National Frozen & Refrigerated Foods Association (NFRA) concluded its First Penguin Next Generation Leadership Program, a year-long initiative that equipped 30 rising professionals from across the frozen and refrigerated supply chain with leadership training, industry insight and cross-company collaboration. Launched in January, the program was designed to fast-track leadership development and create space for […]