Morinaga & Co., a leading global confectionery manufacturer, has entered into a definitive agreement to acquire My/Mochi Ice Cream, the largest mochi ice cream brand in the United States. The acquisition unites two businesses with strong brand heritage and complementary capabilities. My/Mochi will join Morinaga’s portfolio of brands, including HI-CHEW, HI-SOFT and Chargel. “In welcoming […]
Category: Frozen Food
NFRA Highlights Innovation, Flexibility During March Frozen Food Month
American eating habits are changing, with meals becoming less structured, snacking on the rise and consumers seeking foods that offer flexibility, variety and value, the National Frozen & Refrigerated Foods Association (NFRA) said. The frozen food aisle is meeting that demand with innovation including globally inspired flavors, air-fryer-ready formats and portion-smart options. During March Frozen […]
Registration Open For 2026 NFRA Convention
The National Frozen & Refrigerated Foods Association (NFRA) has opened registration for the 2026 NFRA Convention, set for Oct. 17-20 at the Gaylord National Resort & Convention Center in National Harbor, Maryland. The convention is expected to bring together more than 2,000 retailers, manufacturers, sales agents and supply chain partners to conduct more than 7,500 […]
NFRA Survey Finds Price Is Biggest Factor In Grocery Decisions
Seventy-eight percent of consumers cite price as the biggest factor in their grocery decisions, driving increased adoption of frozen foods as Americans seek to curb food costs, according to the National Frozen & Refrigerated Foods Association. Recent findings from the USDA Consumer Price Index for Food show food away from home rose 4.1 percent over […]
Report: Frozen Food Becoming Meal-Planning Essential For U.S. Consumers
New market data shows frozen food has moved from a backup option to a core element of meal planning for a growing share of American households, according to the fourth edition of the Power of Frozen in Retail report released during the recent AFFI-CON. The American Frozen Food Institute (AFFI) and FMI – The Food […]
NFRA: Consumers Prefer Naturally Protein-Rich Foods Over Fortified Options
Consumers prioritize naturally protein-rich foods like meat, eggs and dairy over heavily fortified alternatives, according to new research from the National Frozen & Refrigerated Foods Association. The Harrisburg, Pennsylvania-based trade association found that while interest in added protein remains strong, particularly among parents, health-conscious shoppers and middle-income households, consumers consistently place greater trust in foods […]
AFFI Promotes Seiling To COO, Head Of Strategic Initiatives
The American Frozen Food Institute has promoted Adrienne Seiling to COO and head of strategic initiatives, expanding her role on the executive leadership team. Seiling most recently served as SVP of industry affairs and member services. In her new role, she will oversee core operations and lead advancement of key organization priorities, including events and […]
Hy-Vee Introduces Dietitian Dishes Frozen Meal Line
Hy-Vee has launched Dietitian Dishes, a line of frozen medically tailored meals developed by the West Des Moines, Iowa-based retailer’s registered dietitians to support heart- and diabetes-friendly diets. The frozen meals, available in Hy-Vee’s HealthMarket department and online, come in more than 15 varieties of nutrient-dense, single-serve options. Flavors include Egg Roll in a Bowl, […]
