The American Frozen Food Institute (AFFI) has named Carol Blake as SVP of communications, effective June 15.
In this role, Blake will lead AFFI’s integrated communications strategy, including public affairs, media relations, stakeholder engagement, member communications, and brand positioning.
Blake brings more than 30 years of public affairs experience to the position. She previously served at the U.S. Department of Agriculture (USDA), including 15 years in senior executive leadership.
Most recently, she led public affairs and consumer education at USDA’s Food Safety and Inspection Service (FSIS), where she managed high‑impact communications campaigns, crisis communications, and strengthened engagement with congressional, industry and consumer stakeholders. She also led the agency’s congressional and public affairs strategy and drove national public awareness efforts on food safety education.
Blake received the 2024 Presidential Rank Award for her leadership, innovation and commitment to excellence.
“Carol is a highly accomplished communications leader with deep experience navigating complex environments and building trust with diverse audiences,” said Alison Bodor, AFFI president and CEO.
“As AFFI continues to advance its mission and expand its leadership in the frozen food industry, Carol’s strategic perspective, communications expertise, and collaborative approach will be instrumental in strengthening our voice and supporting our members.”
“I am honored to join AFFI at such an important time for the frozen food industry,” Blake shared.
“Frozen foods play a vital role in helping families access convenient, affordable, and nutritious meals, and I look forward to working with AFFI’s members and team to elevate the industry’s voice, strengthen engagement, and advance communications strategies that support the association’s mission and priorities.”
About AFFI
The American Frozen Food Institute is the national trade association representing the frozen food industry, advocating for policies and programs that support the production and consumption of frozen foods.