Rise Baking Co. received 23 blue ribbons at the 2025 American Pie Council (APC) National Pie Championships, held April 14-15 in Orlando, Florida. This year’s competition saw hundreds of pies submitted by amateur, professional and commercial bakers across the U.S. and Canada. A panel of judges evaluated each entry based on first impressions, flavor, texture, mouthfeel and […]
Category: Bakery News
The Shelby Report covers the bakery category for grocery retailers nationwide, from in-store bakery trends and artisan bread programs to packaged baked goods, supplier announcements and merchandising strategies. Updated regularly across our five regional editions.
See more bakery coverage in Focus on Fresh: Bakery.
Posted inBakery News, News, West
Dave’s Killer Bread Launches Sandwich Roll Varieties
Dave’s Killer Bread is expanding its product lineup with the national launch of organic sandwich rolls in two varieties: 21 Whole Grains and Seeds and Sandwich Rolls Done Right. In the U.S., sandwiches are a mealtime staple with more than half of Americans enjoying one daily. Dave’s Killer Bread hopes to redefine this classic by providing organic, […]
Posted inBakery News, Frozen Food, News, Southeast
Southeastern Grocers Wins Big At National Pie Championship
Southeastern Grocers LLC (SEG) received six first-place blue ribbon awards at the National Pie Championships hosted by the American Pie Council. Competing against top industry bakers across North America, the following Southeastern Grocers’ pies garnered honors in the commercial baker division: Caramel Apple Pie, 8-inch; Chocolate Cherry Pie, 8-inch (select stores); Peaches and Cream Pie, […]
Posted inBakery News, News, West
La Brea Bakery Redefines Pretzel Bread With New Artisan Line
La Brea Bakery has debuted a new soft pretzel bread line to deliver a better-for-you take on a classic category that continues to gain popularity. As demand for premium, restaurant-quality bread at home continues to grow, La Brea Bakery’s Soft Pretzel breads offer a versatile option. Because of their versatility and consumer appeal, the new […]
Posted inBakery News, Northeast
Sara Lee Bread Introduces New Half Loaf Line
Horsham, Pennsylvania-based Sara Lee Bread has introduced a half loaf product line in three varieties –White, Honey Butter and Nine Grain. “At Sara Lee Bread, we understand that many customers in smaller households want to enjoy fresh, delicious bread without worrying about the waste,” said Nick Pitone, senior brand manager at Sara Lee Bread. “With […]
Posted inBakery News, Southeast
Firehook Introduces Limited Edition Cracker Flavors
As artisanal foods and unexpected brand collaborations continue to gain momentum, Firehook Crackers has introduced two new flavors in partnership with Graza Olive Oil and Fly By Jing. Chantilly, Virginia-based Firehook worked with Graza to create a light cracker with its premium extra virgin olive oil, lemon and chives for an herb flavor. The Fly […]
Posted inBakery News, News, Northeast
Zucker’s Introduces New Par Baked Frozen Bagels
New York City-based Zucker’s Bagels & Smoked Fish is launching its first retail product – Par Baked Frozen Bagels – this month at online retailers Fresh Direct and Goldbelly, as well as at Butterfield Market, Westside Market and select ShopRite stores in New Jersey. Zucker’s baking process begins with the shop’s bagel recipe. Using unbromated, unbleached […]
Posted inBakery News, Midwest
Wonder Expands Product Line With New Snack Cakes
Wonder has expanded its product line by introducing several snacks cakes and other items. “For generations, Wonder bread has been a staple in American households, bringing families together over meals and memories,” said Ashley Hornsby, director of brand management. “With the launch of our new treats, we’re excited to bring that same sense of nostalgia and […]
Posted inBakery News, Midwest
T. Marzetti Co. Wins 2 Product Of The Year Awards
Columbus, Ohio-based T. Marzetti Co., a wholly-owned subsidiary of Lancaster Colony Corp., had two of its recently-launched items win Product of the Year USA awards for 2025. New York Bakery Gluten Free Texas Toast was named the top gluten-free item, while the Texas Roadhouse Mini Rolls garnered honors for top bakery side dish. Product of […]
Posted inBakery News, Midwest, Southeast
Legacy Bakehouse Acquires Classic Cookie
Legacy Bakehouse, a Wisconsin-based contract and private label manufacturer of baked snacks, has acquired Mannon Specialty Foods Inc. dba Classic Cookie, a Sevierville, Tennessee-based baker of premium cookie products. This acquisition expands Legacy’s baking categories and geographic reach while adding a retail brand with national distribution. This is the second bakery acquisition by Legacy Bakehouse […]
Posted inBakery News, Midwest
The J.M. Smucker Co. To Sell Cloverhill, Big Texas Brands To JTM Foods
The J.M. Smucker Co. has reached an agreement to divest its Cloverhill and Big Texas brands, as well as certain private label products, to Ohio-based JTM Foods LLC. The all-cash transaction is valued at about $40 million, subject to a working capital adjustment, and includes relevant trademarks and licenses and the company’s manufacturing facility in Chicago. About 400 employees also will transition […]
Posted inBakery News, National
St Pierre To Make TV Debut In The U.S. Market
St Pierre Bakery has revealed its first above-the-line campaign for the U.S. market with a tongue-in-cheek take on French superiority, highlighting the brand’s quality credentials. The “Eat Avec Respect” campaign, which launches Feb. 3, will appear across retailer online channels, social and digital brand channels and on TV screens through Connected TV. The Connected TV […]
Posted inBakery News, West
Dave’s Killer Bread Launches Organic Snack Bites
Dave’s Killer Bread, an organic bread brand based in Milwaukie, Oregon, is growing its on-the-go snack product line with the national launch of organic snack bites. Each flavor combines whole grain nutrition with simple ingredients that consumers know, featuring a new crunchy texture to meet current snacking desires. Crafted with organic nuts, seeds and grains […]
Posted inBakery News, Southeast
Flowers Foods To Aquire Simple Mills
Thomasville, Georgia-based Flowers Foods has entered into a definitive agreement to acquire Simple Mills for $795 million in cash. The addition of Simple Mills expands Flowers’ exposure to better-for-you and attractive snacking segments, as well as enhances the company’s growth and margin prospects. Founded in 2012 by Katlin Smith, Simple Mills is a natural brand offering better-for-you […]
Posted inBakery News, Ask The Experts, National
How Merchandising To Elevate The Shopper Experience Will Help Retail Win In 2025
Sponsored content Jake Huber, U.S. sales director for St Pierre, discusses how – and where – consumers will be spending their money in 2025, after 12 months marked by rising costs of living, disrupted with an election and five years post the pandemic that changed the world. Whilst value for money is paramount for retailers […]
Posted inBakery News, Northeast
Grupo Bimbo Selected As One Of The ‘World’s Best Employers’
Horsham, Pennsylvania-based Grupo Bimbo has been recognized for the first time as one of the “World’s Best Employers 2024.” The global edition of Forbes magazine and the research company Statista compiled the list, on which Grupo Bimbo ranked 744th among 850 organizations. The “World’s Best Employers 2024” were selected based on independent surveys conducted and […]
Posted inBakery News, Northeast
Thomas’ Cranberry Bagels, English Muffins Return To Retailers
Thomas’ Breads is bringing back its seasonal Cranberry Bagels and English Muffins through Dec. 28 at retailers nationwide. Made with real fruit, Thomas’ Cranberry Bagels and English Muffins are available with an SRP of $5.49, while Thomas’ Cranberry English Muffins have an SRP of $5.29. Consumers also may purchase more of the variety of products the brand […]
Posted inBakery News, Association News, National
American Bakers Association Adds Two New Board Members
The American Bakers Association (ABA) has appointed two new board members to fill open seats for the 2024-26 term. Kim Albers-Nisbet, CEO of United States Bakery, fills the vacant baker member seat, while Carrie Jones-Barber, CEO of Dawn Foods, fills the vacant allied member seat. The next call for open ABA board seats will be […]
Posted inBakery News, National
Grupo Bimbo Donates 3M Slices Of Bread As Part Of Global Race
Grupo Bimbo recently held the ninth edition of the Bimbo Global Race on Sept. 29 in 3K 5K and 10K formats, bringing together more than 300,000 runners for one of the largest charity races in the world. Bogota, Colombia, served as the host city for the 2024 event, which was held in 34 countries. Runners […]
Posted inBakery News, Association News, Dairy News, Deli News, National
IDDBA Names New Board Members At Annual Business Meeting
The International Dairy Deli Bakery Association (IDDBA) recently held its annual business meeting in Rosemont, Illinois. For three days, the IDDBA staff came together with stakeholders that make up the board of directors and committees. “During the meeting, we reviewed our 2023-24 successes and most importantly discussed our long-term plans to serve our members and […]