NielsenIQ has released “Finding Harmony on the Shelf: 2025 Global Outlook on Private Label & Branded Products,” a new report that offers an analysis of shifting global consumer attitudes around private label and branded products, catalysts driving these trends and insights for retailers to reach consumers within a fast-moving macroeconomic environment. According to NIQ’s report, […]
Category: Private Label Brands
Private label and store brand news for grocery retailers: new programs, sales trends and how retailers build their own brands.
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FMI Committees Doing Important Work On Private Brands, AI, Asset Protection
Doug Baker, VP of industry relations for FMI – The Food Industry Association, spoke to The Shelby Report during the association’s recent Midwinter Executive Conference on Marco Island, Florida. Baker touched on three topics that are of interest to FMI’s membership and the food industry as a whole – private brands, technology advancements and asset […]
Natural Grocers Debuts Private-Label Organic Mussels
Natural Grocers is expanding its frozen seafood offerings with a new private label product – Natural Grocers Brand Organic Mussels. Sustainably rope-grown in Chile’s waters, the whole-shell mussels are fully cooked, containing protein and other nutrients. They are the latest addition to the Natural Grocers Brand Frozen Seafood line, joining wild-caught cod and shrimp selections. […]
AWG Brands Introduces New Products Focused On Innovation, Health, Convenience
AWG Brands, the private brands program of Associated Wholesale Grocers Inc., has introduced a lineup of new grocery products this quarter that includes an array of flavors, health-focused options and products that cater to convenience and growing consumer trends. The new AWG Best Choice private label products include: Avocado cooking spray – A health-conscious alternative […]
PLMA Announces 2025 Show Theme: ‘Store Brands Marketplace’
“Store Brands Marketplace” is the 2025 theme for PLMA’s Annual Private Label Trade Show, scheduled for Nov. 16-18 at the Donald E. Stephens Convention Center in Chicago. The announcement comes at a time of record-setting sales for the store brands industry. In 2024, private label sales reached $271 billion, an increase of $9 billion from […]
Market Of Choice Launches New Private Label Line
Market of Choice, Oregon’s largest independent, family-owned grocer, is strengthening its commitment to local producers with Craft & Kitchen, its new private label line. The line includes premium dairy products and center-store pantry staples distinguished by recipes and flavors created with Oregon makers and Market of Choice chefs. Market of Choice stores have the largest […]
Circana Report Highlights New Era Of Private Label Transformation
Circana has released two new reports highlighting the continued global momentum of retailers’ private label products. Initially driven by cost-conscious shoppers, private labels have evolved into sought-after options as consumers recognize their quality and variety. Circana’s global research, From Growth to Transformation: A Global Private Label Perspective, explores regional approaches to private brands across the European […]
Natural Grocers Introduces Private Label Organic Raw Tepache, Kombucha
Natural Grocers has introduced organic kombucha and organic raw tepache to its private-label lineup, both brewed with Certified Colorado Rocky Mountain Spring Water and flavored with organic fruit juices. The Natural Grocers Brand Organic Raw Kombucha is fermented with tea sourced from the foothills of the Himalayas and combined with organic evaporated cane sugar and organic […]
Giant Eagle Achieves Fair Trade Certification For Nature’s Basket Shrimp Line
Giant Eagle has become the first U.S. retailer to achieve Fair Trade certification for an entire private label seafood product line. “The journey to achieve Fair Trade Certification for our Nature’s Basket shrimp has been years in the making,” said Adam Branin, the grocer’s senior director of meat and seafood. “[This achievement] is a testament […]
Natural Grocers Introduces Private Label Organic Coffee Pods
Natural Grocers has added four new varieties of single-use organic coffee pods to the its private label brand. Designed with quality and convenience in mind, the pods are compatible with most single-serve coffee makers. Made with plant-based mesh filters and paper lids, they are certified compostable at industrial composting facilities. The line is also packaged […]
Natural Grocers Introduces Private Label Wheat Pasta, Sauces
Natural Grocers has introduced six organic wheat pastas and five flavors of organic pasta sauces to its collection of house brand products. All six styles of Natural Grocers Brand Organic Pasta begin with organic durum wheat semolina. They are certified organic, vegan, non-GMO and crafted with plant-based and dairy-free ingredients. The line of pasta sauces […]
Natural Grocers Adds 6 Cleaning Products To Private Label Line
Lakewood, Colorado-based Natural Grocers has made six additions to its private-label line of household cleaning products. Like other Natural Grocers Brand cleaning items, the organic products are vegan, cruelty free and made without parabens, phthalates, sulfates and synthetic fragrances. They come in containers made from sustainable sugar cane. “At Natural Grocers, we are committed to […]
Kroger’s Simple Truth Brand Introduces Resolution Rescue Bundle
Ahead of Quitter’s Day on Jan. 10 – when most people begin to give up on their New Year’s resolutions, Kroger’s Simple Truth brand is unveiling six limited-time Resolution Rescue bundles designed to make upholding some of the most popular better-eating pledges easier. According to Kroger’s retail data science arm, 84.51º, 79 percent of customers make […]
Natural Grocers Introduces Private Label Organic Soups
Natural Grocers has introduced six new varieties of soups to its collection of Natural Grocers’ brand products. All six varieties are certified organic, non-GMO and crafted with plant-based, gluten- and dairy-free ingredients. Sustainability, premium quality and affordability are principles behind every Natural Grocers’ brand product, including these varieties of organic soups. Each is packaged in BPA-free pouches designed with […]
PLMA Celebrates January As Store Brands Month
The Private Label Manufacturers Association (PLMA) is observing Store Brands Month in January, a partnership between retailers and manufacturers to promote their quality, value and excellence to shoppers. One out of every five products sold is a store brand, and it is estimated that U.S. consumers save more than $40 billion a year on grocery and household […]
FMI Report: Private Brands Growing Force Across Grocery Store Industry
Although food inflation is decreasing slightly, higher prices are continuing to impact consumers’ wallets. In an inflationary environment, private brands are emerging as a strategic solution for grocery retailers. According to the latest FMI – The Food Industry Association’s Power of Private Brands report, the popularity of private brands is on the rise, driven by […]
AWG Brands Updates Seasoning Category With New Flavors, Packaging
AWG Brands, the private labels of Kansas City, Kansas-based Associated Wholesale Grocers Inc. (AWG), has refreshed its offerings in the salt, seasoning and spice category. With a focus on innovation, variety and enhanced customer experience, the new assortment is set to boost sales and meet the diverse needs of shoppers. “The latest innovations from AWG Brands […]
Fareway Introduces ‘Truly Yours’ Private Label Product Line
Fareway Stores has introduced Truly Yours, a new private label line, with the first wave of items including truffles, mini pies and sandwich cookies. “Fareway is very excited to launch Truly Yours in all locations,” said Erin Wisecup, category director at Fareway. “This brand was created with busy parents in mind. The hope is that […]
FMI’s Power of Private Brands Report IDs Increased Industry Investment
FMI – The Food Industry Association has released “The Power of Private Brands 2024: Industry Strategies to Sustain Momentum” report, which surveyed food industry executives about the importance of private brands to their businesses and the strategies they plan to pursue to further brand development and grow sales in that category. “The private brands industry is […]
Sprouts Farmers Market To Debut Real Root Product Line
Sprouts Farmers Market is introducing Real Root by Sprouts, a new private label product line of more than 130 premium body care, personal care and home fragrance items. All Real Root by Sprouts products are cruelty-free and do not have parabens, phthalates, artificial fragrances, colors, skin irritants or potentially harmful ingredients, and many are vegan. […]
