Market of Choice, Oregon’s largest independent, family-owned grocer, is expanding its private label offerings with the launch of a new supplement collection developed in partnership with Highland Laboratories, a dietary supplement manufacturer based in Mount Angel, Oregon. Market of Choice’s private label line, called MoC Apothecary, features products that span three categories: Single ingredient – […]
Category: Private Label Brands
Private label and store brand news for grocery retailers: new programs, sales trends and how retailers build their own brands.
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Posted inExecutive News, Marketing News, Midwest, News, Private Label Brands, SpartanNash
SpartanNash Welcomes Ulichnie As VP, OwnBrands Marketing
Grand Rapids, Michigan-based SpartanNash has named Jason Ulichnie VP of OwnBrands marketing. In this role, Ulichnie will oversee the end-to-end portfolio management, product development and brand equity of SpartanNash OwnBrands – including Our Family, Fresh and Finest by Our Family and Finest Reserve by Our Family – for company-operated stores and wholesale customers. Ulichnie also will manage […]
Posted inPrivate Label Brands, Grocery Research, National, News, Save A Lot
Save A Lot Survey: Consumers Favor Private Labels For Better Value
Save A Lot recently surveyed 600 U.S. adults to learn how the economic landscape has impacted grocery shopping, how they feed their families and friends and how they decide where to shop. According to the survey, 79 percent of respondents say their average grocery costs have increased, compared to three months ago. Consumers are taking […]
Posted inPrivate Label Brands, Natural Grocers, News, Organic Natural, Southwest
Natural Grocers Adds Organic Wellness Shots To Private Label Line
Natural Grocers has added Organic Wellness Shots to its private label brand line. The 2-ounce shots are designed to support wellness goals, whether an energy boost or maintaining immune or digestive systems. Each shot combines fruit juices and botanical ingredients, with select varieties featuring probiotics, creating an organic on-the-go wellness option. The mini tonics are […]
Posted inPrivate Label Brands, National, News
Study: Consumers Purchase Private Label Products Without Knowing
First Insight has released findings from its latest study, “The Quiet Takeover of Private Label,” revealing that the traditional distinctions between private and national brands have become so subtle that most consumers can’t tell the difference. Nearly three-quarters (71 percent) of consumers surveyed believed they could recognize a private label when making a purchase, yet […]
Posted inPrivate Label Brands, National, News
Report: Shoppers Ditch Name Brands For Private Label As Prices Increase
A new national survey by RDSolutions reveals that 86 percent of U.S. shoppers have switched to private label products for at least some of the items they regularly purchase – underscoring growing price sensitivity amid inflation and looming global tariffs. Conducted in May among 250 verified U.S. consumers, the survey found that price is the dominant […]
Posted inPrivate Label Brands, Health & Wellness, National, News, Walmart
Sam’s Club Advances ‘Made Without’ Program
Sam’s Club is making progress with its “Made Without” program as some 96 percent of its Member’s Mark products meet the initiative’s goals. This program focuses on removing more than 40 ingredients, including artificial colors, aspartame and high-fructose corn syrup, based on feedback from members, nutritional guidance and industry trends. The company anticipates reaching full […]
Posted inIndependent Store News, Dairy News, News, Private Label Brands, Publix Super Markets, Southeast
Publix Expands Ice Cream Offerings In Time For Summer
Publix is expanding its ice cream selection by introducing new everyday pint sizes and a variety of lactose-free flavors, available year-round. The pint lineup now features popular flavors previously found only in half-gallon sizes. These include Barnie’s Coffee, a coffee-flavored ice cream made with real milk and cream; Chocolate Trinity, a chocolate ice cream swirled […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Midwest, News
AWG Brands Introduces New Items To Cater To Consumer Trends
AWG Brands, the private brands program of Kansas City, Kansas-based Associated Wholesale Grocers Inc. (AWG), has introduced a new lineup of grocery items launching in the second quarter 2025. “All of these items were strategically developed throughout category reviews driven by consumer and category trends to help AWG member retailers remain competitive within private brands,” […]
Posted inDairy News, Natural Grocers, News, Private Label Brands, Southwest
Natural Grocers Expands Private Label Cheese Line
Lakewood, Colorado-based Natural Grocers has expanded its house brand cheese line with five new organic varieties at stores nationwide. The offerings include three Organic Cheese Blocks (Havarti, Mild and Medium Cheddar), plus Organic Medium Cheddar Cheese Slices and Organic Sharp Cheddar Cheese Shreds. Like all Natural Grocers brand cheeses, the new additions are certified organic, made […]
Posted inFrozen Food, Associated Wholesale Grocers, Midwest, News, Private Label Brands
AWG Brands Scores Slam Dunk With Frozen Food Happiness Campaign
AWG Brands, the private brands of Associated Wholesale Grocers Inc. (AWG), celebrated National Frozen Food Month in March with a marketing campaign, “Frozen Food Happiness,” designed to showcase the wide array of frozen food products available to both AWG member retailers and their customers. This year’s campaign emphasized the convenience, variety and fun that frozen […]
Posted inPrivate Label Brands, C&S Wholesale Grocers, News, Northeast
C&S Wholesale Grocers Relaunches Best Yet Private Label Brand
C&S Wholesale Grocers is relaunching its premiere brand Best Yet, offering a curated assortment of household staples with a fresh look. The new label comes with an expansive array of new product offerings, ensuring retail customers have quality choices over competitors. According to the retailer, Best Yet offers thousands of products that exceed their national […]
Posted inSnacks Brands, Bakery News, Center Store, Midwest, News, Private Label Brands, The Kroger Co.
Kroger Introduces Private Selection Cherry Harvest Collection
With cherry blossoming as a standout trend across food, beauty and fashion this year, The Kroger Co. has introduced its Private Selection Cherry Harvest product line. “Private Selection’s Cherry Harvest collection truly captures the essence and craveability of the season’s must-try, highly sought-after flavor,” said Mike Murphy, group VP of center store merchandising at Kroger. […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Center Store, Midwest
AWG Brands Introduces Hello World By Best Choice Product Line
In response to the growing demand for budget-friendly baby care solutions, AWG Brands, the private brands program of Associated Wholesale Grocers Inc. (AWG), has introduced Hello World by Best Choice. A line of baby products, Hello World by Best Choice features everything from diapers and wipes to health and wellness essentials. “Hello World by Best Choice […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Center Store, Midwest, News
AWG Brands Introduces Pure Wonder By Best Choice
AWG Brands, the private brands program of Associated Wholesale Grocers Inc. (AWG), has launched Pure Wonder by Best Choice, a new brand dedicated to pets. Available this month, the brand offers a comprehensive range of pet products, including food and essentials for dogs, cats and birds. The decision to introduce Pure Wonder by Best Choice […]
Posted inPrivate Label Brands, Association News, National, News
PLMA Re-Elects Board Chair, Welcomes New Directors
The Private Label Manufactures Association (PLMA) re-elected Kristal Sevcik, VP of business development at AmeriQual Group, as chair of its board of directors. Sevcik, who assumed the position in 2024, will serve a second one-year term. The members of the association also accepted the slate proposed by the nominating committee – Jeanine Antiporek of Refresco […]
Posted inPrivate Label Brands, Executive News, Food City, News, Southeast
Food City’s Purdy Inducted Into PLMA’s Private Label Hall Of Fame
Ross Purdy, VP of center store operations for Food City, was recently inducted into Private Label Manufacturers Association’s (PLMA) Private Label Hall of Fame in the Lifetime Achievement category. PLMA created the Private Label Hall of Fame in 2006 to recognize those who have “made significant contributions to the growth and development of the global […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Midwest, News
AWG’s Best Choice Brand Celebrates 40th Anniversary
Associated Wholesale Grocers Inc. (AWG) member retailers and teammates celebrated the 40th anniversary of its flagship private brand, Best Choice, during the recent Innovation Showcase. In 1985, Best Choice debuted with a mission to help member retailers offer shoppers a line of products that could compete with national brands in quality and price. In its […]
Posted inPrivate Label Brands, Association News, National, News
PLMA Inducts Private Label Hall Of Fame Class Of 2025
The Private Label Hall of Fame induction ceremony took place during the PLMA 2025 Annual Meeting & Leadership Conference in Scottsdale, Arizona. The class consists of nine men and women who were honored in one of three categories: Private Brand Champion Thomas Becker, who most recently served as director of proprietary brands, Circle K; John […]
Posted inSnacks Brands, Natural Grocers, News, Private Label Brands, Southwest
Natural Grocers Adds 3 Varieties Of Peruvian Chips To Private Label Line
Natural Grocers has introduced three varieties of non-GMO Peruvian chips to its Natural Grocers’ Brand Product lineup. Peru, the birthplace of the potato, is not only the source of these chips but also a global leader in biodiversity preservation. The country has maintained a moratorium on GMOs since 2011, prohibiting their entry and production to protect biodiversity, family […]