Albertsons Cos. has launched Bee Lightly, the newest addition to the company’s Own Brands wine portfolio, distinguished by its flat bottle design made from 100 percent recycled polyethylene terephthalate. This approach to wine packaging marks a first in the U.S. market, highlighting its commitment to recycled solutions. The 2022 Bee Lightly Chardonnay and the 2023 Bee […]
Category: Private Label Brands
Private label and store brand news for grocery retailers: new programs, sales trends and how retailers build their own brands.
See more center store coverage in Aisle Watch.
Aldi President Rinaldo To Keynote PLMA’s Private Label Trade Show
Dave Rinaldo, president of Aldi, will deliver the keynote address at PLMA’s 2024 Private Label Trade Show. Rinaldo will speak during the breakfast Nov. 18 at the Hyatt Regency O’Hare Chicago, which is adjacent to the Donald E. Stephens Convention Center, site of the annual show organized by the Private Label Manufacturers Association (PLMA). In […]
AWG’s Best Choice Expands Vitamin Portfolio
Best Choice, the private label brand of Kansas City, Kansas-based Associated Wholesale Grocers (AWG), has expanded and refreshed its vitamin assortment to meet growing customer demand. “As a leading private brand, Best Choice is committed to staying on top of market trends with quality and value,” said Stacy Leeton, AWG category manager. “With the expanded […]
Harris Teeter Introduces HT Traders Ready Made Meals
Harris Teeter has introduced its new HT Traders Ready Made Meals line of entrees and sides. Available at all stores in the fresh foods section, the variety of different dishes can be heated at home in a microwave or oven. “Our customers lead busy lives, and we at Harris Teeter understand the importance of convenience […]
AWG Brands Continues Support Of National Family Meals Month
AWG Brands, the private brands of Associated Wholesale Grocers Inc. (AWG), is celebrating 10 years of FMI’s National Family Meals Month. Since this movement began, AWG Brands has been helping promote the benefits of family meals to AWG member retailers and consumers alike. “As the backbone of their communities, AWG member retailers are well placed […]
The Food Club Brand Partners With Feeding America
The Food Club brand plans to donate five million meals in the coming year as part of its partnership with Feeding America to help improve food security in U.S. communities. The Feeding America network consists of food banks, pantries, meal programs and the Feeding America national organization working together to end hunger in America. Established […]
Grocery Outlet Launches ‘GO Brands’ Private Label Line
Grocery Outlet Holding Corp. has launched its new private label program, GO Brands. GO Brands will feature products across three brands: SimplyGO, GO Home & Haven and GO Paw & Pamper. The products will roll out across Grocery Outlet stores beginning this month, with 100 new private label SKUs available in stores by the end […]
Albertsons Cos. Introduces New ‘Overjoyed’ Private Label Brand
Albertsons Cos. has introduced its new Own Brand, Overjoyed, marking the company’s first major private label debut in recent years. Overjoyed offers shoppers a selection of products including cupcakes, candles and liners; cookies; chocolatey trail mixes; cheesecakes and sprinkles. An extension of Overjoyed, Overjoyed Boutique features decorative vases, candles and seasonal gifts. Both are available […]
Aldi’s Supplier Ties Fuel Product Development Efforts
One of the keys to Aldi being able to keep prices low, quality high and on-trend products rolling in is its strong relationships with suppliers. Those relationships came up frequently during a recent store tour conducted by Shaun O’Keefe, regional VP at the company’s Jefferson, Georgia, distribution center. The tour, conducted for journalists at the […]
Kroger’s New ‘Field & Vine’ Fresh Produce Brand Focuses On Local
The Kroger Co. is expanding its Our Brands portfolio with the addition of Field & Vine, a fresh produce line grown by farmers in California, Florida, Georgia, Michigan, New Jersey, North Carolina, Oregon and Washington. The brand includes blueberries, blackberries, raspberries and strawberries. “Field & Vine features berries grown in the fields of American farmers that are picked, packed and delivered in stores […]
AWG Brands Expands Best Choice Produce Snacks
AWG Brands, the private brands portfolio of Kansas City, Kansas-based Associated Wholesale Grocers Inc., has launched its new Best Choice produce snack program. Designed to merchandise in grocers’ produce departments, the program offers a curated selection of 15 natural snacks. “We’re continuing to see growth in the category based on analytics from the AWG Partner Gateway […]
Walgreens Expands Private Label Brand, Establishes ‘Nice! For You’
Walgreens is launching “Nice! For You,” a new tier of its private label grocery brand, “Nice!,” to help customers find food choices that help support their journey to a healthier lifestyle. “Nice!” launched in 2011 and offers a range of everyday food and beverage products at a low cost. While all “Nice!” products meet national brand standards […]
Sam’s Club Introduces Member’s Mark Community
Sam’s Club has introduced a new, consumer-driven process to shape and contribute to Member’s Mark, its private brand. In the Member’s Mark Community, participants can provide input on products – from voting on exclusive flavors to testing and trying new items – before they reach stores. The feedback helps guide the large-scale development of products, ensuring […]
PFSbrands Promotes McElroy As VP, Procurement
PFSbrands has promoted John McElroy as VP of procurement, overseeing the purchasing and research and development teams while continuing to lead quality at the company. With this promotion, McElroy will join the senior leadership team while also continuing to head the execution leadership team. He has extensive experience in warehouse management, distribution, customer success, marketing […]
AWG Brands Unveils Elevated Ice Cream Portfolio
AWG Brands, the private label brands of Kansas City, Kansas-based Associated Wholesale Grocers, has redeveloped its AWG Brands ice cream portfolio, including the addition of 12 flavors and sizes. Recent research from AWG’s ice cream category review revealed that private brands are No. 1 in total U.S. dollar share, with nearly 20 percent in the […]
Walmart Introduces Private Brand Bettergoods
Bentonville, Arkansas-based Walmart has introduced bettergoods, its largest private brand launch in 20 years. “Today’s customers expect more from the private brands they purchase. They want affordable, quality products to elevate their overall food experience. The launch of bettergoods delivers on that customer need in a meaningful way,” said Scott Morris, SVP of private brands, food […]
Giant Food Reduces Prices On Private Brand Products
Giant Food, a greater Washington, D.C. regional grocery chain, has lowered prices on hundreds of items within its private brand selection, which includes the Giant brand, Nature’s Promise, Taste of Inspirations, Smart Living, Always My Baby, Companion and CareOne. Additionally, Giant has expanded its Flexible Rewards loyalty program enabling customers to earn two times the points for […]
Wakefern Food Corp. Expanding Paperbird Blue Line
Wakefern Food Corp. is expanding its Paperbird Blue line, part of the cooperative’s Paperbird Own Brands of cleaning and paper products. The new product line features soaps and detergents that are plant-based, allergen-free and do not have dyes, fragrances, parabens and phthalates. They also include recycled packaging. Some products carry the voluntary USDA Certified Biobased […]
AWG’s Always Save Brand Celebrates 40th Anniversary
Associated Wholesale Grocers is celebrating the 40th anniversary of its opening price point private brand, Always Save. In 1984, AWG debuted the line with 140 pantry staples, including peanut butter, jelly, marshmallows and condiments. By the end of the year, Always Save had grown in popularity. Now 40 years later, the brand portfolio boasts more […]
PLMA Sets Keynote, Speaker Lineup For Upcoming Conference
Brandon Brown, SVP of Own Brands at Albertsons Cos., will be the keynote speaker at the PLMA 2024 Annual Meeting and Leadership Conference, set for March 20-22 in San Antonio. With a focus on trends, the gathering at the Hyatt Regency San Antonio Riverwalk brings together manufacturers, retailers and others to gain insights, knowledge and […]
