Natural Grocers is expanding its private-label brand with Regenerative Organic Certified Pasture-Raised Eggs, a new offering that meets industry-leading standards for soil health, animal welfare and farmworker fairness. Available in a 12-count carton, the eggs carry Regenerative Organic Certification as well as Certified Humane Raised & Handled designation. They come from pasture-raised hens that live […]
Category: Private Label Brands
Private label and store brand news for grocery retailers: new programs, sales trends and how retailers build their own brands.
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Posted inMerchandising News, Featured News, Finance News, Grocery Research, National, News, Private Label Brands
Poll: 88% Of Americans Adjusting Financial Behavior As Grocery Prices Rise
Nearly nine in 10 Americans have made at least one adjustment to their financial behavior in response to economic pressures, with grocery prices ranking as the No. 1 concern, according to KeyBank’s 2026 Financial Mobility Survey Pulse Poll. The survey of 1,000 Americans ages 18-70, conducted by Schmidt Market Research in January, found that 58 […]
Posted inIndependent Store News, Featured News, Natural Grocers, News, Private Label Brands, Southwest
Natural Grocers Adds 4 Organic Frozen Ravioli Varieties
Natural Grocers has added four organic frozen ravioli varieties to its private label lineup – Organic Ricotta & Mushroom, Organic Mozzarella & Cherry Tomato , Organic Eggplant & Provolone and Organic Butternut Squash. In line with the retailer’s product standards, all four are certified organic and made without artificial flavors, synthetic colors or preservatives. “A […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Featured News, Midwest, News, Wholesaler/Distributor News
AWG Launches Wellwerks, Nüwerks Private Brand Wellness Program
Associated Wholesale Grocers (AWG) is rolling out two exclusive wellness brands – Wellwerks and Nüwerks – for its network of more than 1,100 member retailers and 3,500 retail locations in 33 states. AWG said the launch represents one of the most comprehensive private brand wellness sets introduced at retail, combining functional grocery formats with modern […]
Posted inCorporate Store News, Featured News, Hannaford Supermarkets, Northeast, Packaging News, Private Label Brands
Hannaford Supermarkets Refreshes Private Brand Packaging
Maine-based Hannaford Supermarkets is unveiling a refreshed design across its private brand portfolio, with the updated packaging arriving on shelves in select markets and a full portfolio expansion planned across all stores in 2027. The new look is designed to make it easier for shoppers to find products, discover new items and shop with confidence […]
Posted inPrivate Label Brands, Center Store, Midwest, News
Dainty Foods To Build First U.S. Plant In Batavia Township, OH
Les Aliments Dainty Foods, a Canadian producer of private-label rice and ready-to-heat meal solutions, has shared plans to open its first U.S. manufacturing facility in Batavia Township, Ohio, committing up to $150 million over five years and creating about 240 jobs. An initial $85 million investment will fund the first phase of the 250,000-square-foot facility, […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Featured News, Midwest, News
AWG Brands Adds 63 New Products In Q1 2026
Associated Wholesale Grocers (AWG) is rolling out 63 new private brand items across its Best Choice, Superior Selections by Best Choice, Tippy Toes, TopCare and Simply Done lines in the first quarter of 2026, with products hitting shelves throughout the quarter. The expansion spans food, wellness and household categories, with a notable debut: four Tippy […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Featured News, Midwest, News
AWG’s Save-A-Label Program Directs $106K To Nonprofits In 2025
Associated Wholesale Grocers Inc.’s (AWG) Save-A-Label program contributed $106,508 to nonprofits and schools in 2025, supporting 997 organizations across a 17-state footprint. The program, which has run since 1987, converts UPC labels from AWG’s Best Choice Family of Brands into direct cash donations for qualifying organizations. How the program works Shoppers collect UPC labels from […]
Posted inPrivate Label Brands, Featured News, National, News, The Kroger Co.
Kroger Expands Private Selection Brand With Ready-To-Eat Meals
The Kroger Co. has expanded its Private Selection brand with more than 20 prepared meals designed to deliver quick meal options. The meals are available across Kroger’s family of stores and include globally inspired options spanning frozen entrées, refrigerated deli meals and fresh-roasted chicken. “The new Private Selection line brings high quality and convenience without […]
Posted inPrivate Label Brands, Corporate Store News, Featured News, Fresh Thyme, Midwest, News
Fresh Thyme Market Relaunches Own Brand Portfolio
Downers Grove, Illinois-based Fresh Thyme Market has relaunched its Own Brand portfolio with expanded products, updated packaging and a strategy designed to make better-for-you and local choices more accessible. The grocer is focusing on increasing Own Brand penetration and growing its natural and organic assortments across key departments, including grocery, produce and frozen. All Fresh Thyme […]
Posted inPrivate Label Brands, Finance News, National, News, UNFI
UNFI Adds 50 Private Label Products Focused On Wellness, Snacking Trends
UNFI is launching nearly 50 new private brand products this month at its Spring and Summer Selling Shows in Long Beach, California, and Orlando Florida, targeting emerging consumer preferences around wellness, snacking and value. The products span the company’s Brands+ portfolio, which includes eight core brands and more than 4,400 SKUs. The launches come as […]
Posted inPrivate Label Brands, Hy-Vee, Independent Store News, Midwest, News
Hy-Vee Launches Nothing But The Truth Private Label Brand
Hy-Vee Inc. has introduced Nothing But The Truth, a health-forward product line designed to meet growing consumer demand for transparency, taste and value in the better-for-you food space. Developed by Hy-Vee’s team of registered dietitians, the new private label brand features products made with ingredients that are primarily organic, plant-based, non-GMO, low sugar and high […]
Posted inPrivate Label Brands, Association News, Finance News, National, News
U.S. Private Label Sales Hit Record $282.8B In 2025
U.S. store brand sales reached a record $282.8 billion in 2025, climbing 3.3 percent compared to 1.2 percent growth for national brands, according to year-end Circana Unify+ data released Jan. 20 by the Private Label Manufacturers Association (PLMA). The $9 billion increase marks store brands’ continued momentum in capturing market share across all retail channels. […]
Posted inFrozen Food, Natural Grocers, News, Private Label Brands, Southwest
Natural Grocers Adds Five Organic Frozen Fruit Products
Natural Grocers has expanded its house brand frozen section with five organic fruit and smoothie blend products, extending a private label growth strategy that has added more than 900 items since 2016. The new Natural Grocers Brand products include Organic Frozen Sunshine Smoothie Blend, Organic Frozen Super Boost Smoothie Blend, Organic Frozen Tropical Fruit Blend, […]
Posted inPrivate Label Brands, News, Southwest, Walmart
Sam’s Club Completes Reformulation Across Member’s Mark Food Products
Sam’s Club has removed more than 40 unwanted ingredients from its Member’s Mark food and beverage line, completing a reformulation project launched in 2022 and based on member feedback. The wholesale club announced Jan. 12 that all Member’s Mark food and beverage products now shipping to its 600-plus locations meet its “Made Without” commitment standards. […]
Posted inPrivate Label Brands, Association News, National, News
PLMA Expands SalesStar Partnership With New Online Training Tracks
The Private Label Manufacturers Association (PLMA) has expanded its partnership with SalesStar to deliver a new suite of online training programs tailored to private brand manufacturers, brokers and suppliers. The expanded offering includes three cohort-based curricula – Mastering Enterprise Sales, Account Management and Category Leadership – designed to strengthen capabilities across key stages of the […]
Posted inPrivate Label Brands, National, News, Save A Lot
Save A Lot To Remove Artificial Dyes From Private Label Products
As shoppers increasingly turn to store brands for high-quality groceries, Save A Lot is working with its suppliers to remove seven artificial dyes from all private label offerings. Customers can already see these changes across several product categories, including Crystal Falls sparkling beverages and Kurtz salad dressings, with all 113 impacted products slated to be updated […]
Posted inPrivate Label Brands, Natural Grocers, News, Southwest
Natural Grocers Adds Several New Private Label Products
Natural Grocers by Vitamin Cottage is expanding its private-label portfolio with a series of recent product launches aimed at meeting seasonal demand while remaining committed to quality, transparency and value. From limited-edition holiday offerings to everyday pantry staples and wellness products, the specialty grocer is introducing new items across multiple categories. Beef sticks and bites […]
Posted inPrivate Label Brands, Association News, National, News
PLMA Preps For National Store Brands Month In January
Store Brands Month returns Jan. 1 with a nationwide, consumer-focused awareness campaign designed to spotlight the quality, innovation and value of private label products. Created by the Private Label Manufacturers Association (PLMA), the program is an industry-wide initiative that educates consumers about the breadth of store brand products available at supermarkets, club and convenience stores, […]
Posted inPrivate Label Brands, Association News, Midwest, News
PLMA’s 2025 Private Label Trade Show Draws 14K Attendees To Chicago
PLMA‘s 2025 Annual Private Label Trade Show, held Nov. 16-18 in Chicago, drew more than 14,000 attendees, including retailers, exhibitors, visitors and industry professionals from across the private label and retail sectors. The show featured hundreds of thousands of food and nonfood products across 3,000 booths with more than 1,900 exhibitors representing 63 countries. It […]