Crossmark, a leading sales and marketing services company in the consumer goods industry, has formed BrandMasters— a new experiential marketing agency that will provide turnkey solutions for brands to create meaningful shopper experiences through personal engagement. Crossmark says it created BrandMasters to meet the growing need among consumer goods brands to effectively influence shoppers on […]
Tag: Marketing
Posted in, Marketing News, National
Getting On Grocers’ Shelves Is Only Half The Battle, Says Gourmet Ads
For food manufacturers and specialty food producers attending the 38th annual Winter Fancy Food Show this week in San Francisco, sealing the deal with a distributor or grocery chain means your products will run off the shelves, right? Not exactly. According to global food advertising network Gourmet Ads, the real challenge is getting out in […]
Posted in, National
Produce Leader Barbra Metheny Passes Away
Produce industry leader Barbra Metheny has died following a long battle with brain cancer. Metheny passed away Jan. 11. She had a prolific career in the produce industry, working at Victoria Farms, Full Sail Produce, Pacific Provisions, JC Produce and, most recently, Fresh Connect, where she was chief sales officer. “Barb was one of the […]
Posted in, Marketing News, National
M&M’S Unveils New Marketing Campaign: ‘Better With M’
Mars Chocolate North America has introduced M&M’S Brand’s new integrated marketing campaign called “Better With M,” which includes a new 30-second television commercial that will air during the first quarter of Super Bowl XLVII. “‘Better With M’ showcases how M&M’S irresistible chocolate makes moments more fun and delicious,” said Roy Benin, chief consumer officer for […]
Posted in, National
C.H. Robinson, AARP Unveil Tropicana Clementines Packaging To Fight Hunger
C.H. Robinson Worldwide Inc., one of the world’s largest produce sourcing and logistics companies, has teamed up with AARP and AARP Foundation to support the Drive to End Hunger initiative by offering specially designed packaging on Tropicana clementines at retailers nationwide. Available on three-pound bags and five-pound race CARtons, the packaging will include imagery of […]
Posted in, Beverage News, Marketing News, National
MiO Liquid Water Enhancer Scores First-Ever Super Bowl Ad
Kraft says that MiO, pioneer of the fast-growing liquid water enhancer category, will debut a new 30-second commercial during the third quarter of Super Bowl XLVII on Feb. 3. “Nearly two years since we launched, MiO has already proven to be a huge hit with millions of fans,” said Doug Weekes, VP of refreshment beverages […]
Posted in, Beverage News, Marketing News, National
Lipton Marketing Campaign Features First TV Ad For Black Tea Since 1989
Lipton is putting the spotlight on its black tea to encourage consumers to “Drink Positive” in 2013. As part of this effort, the brand has unveiled a new national advertising campaign for its classic black tea, a first in more than 20 years. The multi-channel campaign includes television, digital, in store, social, public relations and […]
Posted in, Beverage News, National, Perishables
‘Got Milk?’ And Fuel Up To Play 60 Kick Off ‘Breakfast Blitz’
This year, the national Milk Mustache “got milk?” Campaign is partnering with Fuel Up to Play 60, the National Dairy Council and National Football League’s in-school nutrition and physical activity program, for a national effort to get the message across about the importance of a good breakfast. Eating a good breakfast helps kids be at […]
Posted in, Equipment & Technology, Marketing News, National
MyWebGrocer Wins 2012 Marcom Gold Award
MyWebGrocer’s Brand Activation Suite has won a Gold Level MarCom Award in the web elements/ads category. The international competition recognizes outstanding creative achievement by marketing and communication professionals, and for the 2012 award chose winners from more than 6,000 entries. MyWebGrocer (MWG) is a leading provider of digital solutions for the grocery industry. The Brand Activation […]
Posted in, National
RPE Introduces Old Oak Farms Brand For Potatoes And Onions
RPE has introduced a new name to its family of brands—Old Oak Farms. This will be the core commodity brand for the company moving forward and will be widely available this year. Encompassing all standard varieties of potatoes and onions, Old Oak Farms is a comprehensive brand. The line includes russet, gold, red, jumbo russet […]
Posted in, National
Top Customer Experience Trends To Watch In 2013
Temkin Group, a leading market research and consulting firm that helps organizations improve their customer experience, has released its forecast of 13 customer experience trends to watch in 2013. In a previous research report, The Future of Customer Experience, Temkin Group identified that the practice of customer experience had entered into what it calls The […]
Posted in, Industry News, National
Snacking In America
Make no mistake—we’re living in the Great Age of Snacking. One doesn’t have to look too long or hard to find headlines about Americans’ snacking behaviors and the promise of opportunities for food and beverage manufacturers and food retailers. The rise of snacking occasions can be culturally intertwined with the growth of eating-alone occasions and […]
Posted in, Midwest, Perishables
Coleman Markets Fresh Dairy Products Under Hiland Dairy Foods Name
Coleman Dairy Foods will begin marketing its fresh, local, high-quality milk and dairy products under the Hiland Dairy Foods label, beginning this month. The move will solidify the synergy between two of the country’s finest family-owned and -operated dairy farms, under one fresh name, according to a news release. “This will be a great match […]
Posted in, Southwest, Store News
Market Street Hosting ‘Healthy New You’ Expo This Weekend
To inspire guests to focus on total health and wellness in 2013, Market Street will hold its annual “Healthy New You” Expo on Jan. 5-6. During this free event, guests will receive easy-to-make healthy recipe ideas, samples of fresh produce and packaged food, as well as health screenings from Market Street pharmacists. The Healthy New […]
Posted in, Center Store, National
M&M’S Will Return To The Big Game In February
M&M’S Brand will return to the Super Bowl on Feb. 3, 2013, with an all-new 30-second commercial during the first quarter, Mars Chocolate North America has announced. Last year during “The Big Game,” M&M’S introduced the world to the original spokescandy—Ms. Brown—via a hilarious 30-second commercial co-staring fan-favorite spokescandy, Red. The spot scored with critics […]
Posted in, Guest Contributors, National
What If…The Holiday Sales Spirit Lived All Year?
You are just about to finish the most exciting sales season of the year. Starting in early October and running through New Year’s Day, seasonally merchandised supermarkets can expect a lift in transaction count and, more importantly, an increase in the average sale amount. Further, there is a spirit that prevails in most stores that […]
Posted in, Albertsons, National, West
2012’s Top Stories In The West
A number of big stories came out of the western states in 2012. Below are the most noteworthy as reported by The Shelby Report this year. Haggen Rolls Out Rebranding Program Bellingham, Wash.-based Haggen launched its Northwest Fresh rebranding program at its Bellevue store in late 2011, and this year the company began extending the […]
Posted in, Center Store, National
Fans Choose New Color Mix For M&M’S Candies Packages
A new limited edition 8-oz. mix of M&M’S Milk Chocolate and Peanut pouches will hit stores later in December, featuring a never-before-seen blend of colors selected exclusively by fans, according to a Mars Chocolate North America news release. From December 2011 through January 2012, M&M’S Brand asked their community of more than 2.5 million Facebook […]
Posted in, Marketing News, Southwest
United’s Market Street Brand Gets New Logo
United Supermarkets officially unveiled a new logo for its Market Street store chain on Dec. 5, just as it readies to open the 11th location for the banner. The new mark was revealed during a ceremony at the store, which is due to open on Jan. 9 at 19th and Quaker in Lubbock. The logo […]
Posted in, Albertsons, Executive News, West
Former Supervalu Execs Join Unified Grocers
Unified Grocers has appointed Susan M. Klug as SVP and CMO and Leon G. Bergmann as SVP of sales, a new position at Unified. The announcement was made jointly on Dec. 3 by Unified Grocers CEO by Al Plamann and President Bob Ling. Both Klug and Bergmann previously worked for Eden Prairie, Minn.-based Supervalu. Klug, […]