Samuel Adams says that, for the first time, it plans to offer Samuel Adams Boston Lager in a can. The new can design—the result of two years of ergonomic and sensory research and testing—aims to provide a drinking experience that is closer to the taste and comfort of drinking beer from a glass. The “Sam […]
Tag: Marketing
Smucker’s Expanded Memphis Plant Will Manufacture Peanut Butter Brands
The Economic Development Growth Engine of Memphis & Shelby County has approved an application for payment-in-lieu-of-taxes benefits for J.M Smucker LLC for a proposed expansion of the company’s Memphis, Tenn., facility. The Memphis Business Journal reports that Smucker is planning a $55 million expansion that will add 65 new jobs to the 60 existing local […]
Publix, Kerrygold Announce Launch Of Judith McLoughlin’s Cooking Tour
Publix Super Markets and Kerrygold have announced the launch of cookbook author Judith McLoughlin’s cooking tour. Beginning in March, McLoughlin will visit several Publix locations for the second annual Publix Aprons tour. She will appear first at Atlanta Apron’s Cooking School at 7 p.m. Thursday, March 7, at the Alphretta Commons Publix, located at 4305 […]
Industry Supports Marketplace Fairness Act
Food Marketing Institute (FMI) is applauding the legislative effort to ensure brick and mortar food retailer establishments can compete fairly against online retailers, and that sales taxes are applied equally across sales channels. The authors of the Marketplace Fairness Act, Sens. Mike Enzi (R-Wyo.), Dick Durbin (D-Ill.), Lamar Alexander (R-Tenn.) and Heidi Heitkamp (D-S.D.) and […]
Haribo Rolling Out Smurfs Gummi Candy To U.S. Market
In preparation for “Smurfs 2,” premiering in theaters this summer, the world’s largest maker of gummi, licorice and marshmallow candy is debuting its first licensed product in the U.S., adding Haribo Smurfs to its line of gummi candies sold in America. Haribo Smurfs are strawberry and raspberry-flavored gummi candies in the shape of familiar Smurf […]
Color Trends Tint St. Patrick’s Day Every Shade Of Green
The baking experts in the McCormick Kitchens are bringing two of the year’s hottest color trends to the kitchen with flavorful treats in vibrant emerald, the color of the year, and an ombre cake-inspired by fashion’s color fade craze. “Flavorful green treats have never been more in style,” said Mary Beth Harrington of McCormick Kitchens. […]
Velvet Ice Cream Unveils New Look
Velvet Ice Cream has redesigned a new appearance for its ice cream packaging, which is rolling out to grocery stores and other retail outlets this week. Velvet fans will find that the new cartons continue to feature the same recipe and “Velvety-smooth taste they’ve grown to love,” according to a news release. Velvet’s cartons remain […]
Silbermann: Produce Takes Center Stage And The Center Of The Plate
There is no question that produce is in the spotlight. It is driving the greatest traffic flow into supermarkets, said Bryan Silbermann, president and CEO of the Produce Marketing Association (PMA). He shared several trends in produce on Feb. 11 with attendees at the National Grocers Association (NGA) Show in Las Vegas. “Whether it’s the […]
Celebrity Chef Coming To Reasor’s In Bixby, Okla.
Famed Italian chef, author and television personality Nick Stellino will be making an in-store appearance at Reasor’s in Bixby, Okla., from 1-3 p.m. Saturday, Feb. 23. Stellino is celebrating his 18th year on national television with his latest TV series, “Cooking with Nick Stellino,” which will start airing on PBS in April. Over the last […]
New Faces For Iconic ‘Got Milk? Billboard Revealed
Just in time to celebrate National Girl Scout Cookie Day, the California Milk Processor Board (CMPB), the creator of “Got Milk?”, and the Girl Scouts in California revealed Friday the names and faces of the three grand prize winners of the Got Milk?-Girl Scouts Photo Contest during unveiling ceremonies held simultaneously in Los Angeles, Oakland […]
Yellow Tail Introducing Three New Wines
Australia’s [yellow tail] is introducing three new wines in the U.S. this month: Sweet White Roo, Big Bold Red and Pink Moscato. Deutsch Family Wine & Spirits is the exclusive marketer. Following up the launch of Sweet Red Roo in 2012, Yellow Tail Sweet White Roo is a white wine with tropical notes from a blend […]
AWG Partners With Retail Sense On Go-To-Market Strategies For Members
Marketing software company Retail Sense has inked a multi-year contract with Associated Wholesale Grocers (AWG), a retailer-owned cooperative serving more than 2,500 retail stores, to implement its IntelliSense marketing resource management solution. “AWG is focused on supporting our retail members with their strategic position in the marketplace,” says Steve Arnold, SVP of merchandising and marketing […]
Cool Whip Rolls Out New Frosting
The Cool Whip brand, long known for its Whipped Topping, is introducing a new line of whipped and easy-to-spread frosting available in three varieties—chocolate, cream cheese and vanilla. “We know moms aren’t happy with shelf-stable frosting because it is too sweet, too thick or really difficult to apply without damaging the cakes or other baked […]
Spartan Becomes First In Its Market To Introduce MessageWrap
Checkout stands at 82 Family Fare, Glen’s Markets and VG’s stores in Michigan have become moving message boards with colorful, eye-catching graphics and messages printed on antimicrobial conveyor belt covers. That’s according to Grand Rapids, Mich.-based Spartan Stores, which says the move is one of the newest ways in which supermarkets are reaching consumers with […]
Kraft Foods Sues Cracker Barrel Over Product Sales
Kraft Foods is suing Lebanon, Tenn.-based Cracker Barrel Old Country Store over its decision to begin selling some of its products in grocery stores. The Nashville Business Journal reports that, according to court documents, Kraft wants a marketing agreement between Cracker Barrel and John Morrell Food Group to be voided because it believes it violates […]
Eckrich Bacon Lovers Deli Meats Announces National Expansion
Eckrich, part of John Morrell Food Group, a subsidiary of Smithfield Foods, has expanded its availability of its five varieties of Bacon Lovers Deli Meats. The new deli meat line made with real bacon is now available to shoppers in grocery stores across the United States. In support of the national expansion, Eckrich recently launched […]
Hunt Bros Pizza Continues Four-Race Sponsorship For Nationwide Season
Hunt Brothers Pizza will be the primary sponsor for four races with Richard Childress Racing’s (RCR) new 2013 Chevrolet Camaro NASCAR Nationwide racecar. Kevin Harvick will drive No. 33 at the Texas Motor Speedway on April 12. “We are eager for the 2013 NASCAR season and to showcase the Hunt Brothers Pizza paint job on […]
Familiar Face Fills New Position At IGIA
The Iowa Grocery Industry Association (IGIA), a state trade association that represents the food industry including chain and independent supermarkets, convenience stores, mass merchandisers, wholesalers, brokers, manufacturers and distributors, has added an events and education manager to its staff. While the position is new, the person filling it is no stranger to the association. Jordan […]
CCRRC Releases Final Installments Of ‘Social Web’ Study
As the supermarket industry strives to effectively leverage the power of social media, the final installments from a topical study by The Coca-Cola Retailing Research Council (CCRRC) offer detailed rules of engagement to develop strategies and action plans to address internal and external audiences. The final two reports from the CCRRC study, “Untangling the Social […]
Budweiser’s First Tweet Announces Birth Of Baby Clydesdale
Budweiser has launched its first-ever Twitter account, which went live Sunday evening. The brand marked the occasion with another “first” involving the Budweiser Clydesdales—tweeting the first photo of a member of the elite “Budweiser Clydesdales Class of 2013,” a 150-pound baby born the morning of Jan. 16. It was the brand’s first-ever Tweet. Using #clydesdales, […]
