Marketing Archives - Page 53 of 75
Posted in, Southeast, Suppliers

Smucker’s Expanded Memphis Plant Will Manufacture Peanut Butter Brands

The Economic Development Growth Engine of Memphis & Shelby County has approved an application for payment-in-lieu-of-taxes benefits for J.M Smucker LLC for a proposed expansion of the company’s Memphis, Tenn., facility. The Memphis Business Journal reports that Smucker is planning a $55 million expansion that will add 65 new jobs to the 60 existing local […]

Posted in, Southeast, Store News

Publix, Kerrygold Announce Launch Of Judith McLoughlin’s Cooking Tour

Publix Super Markets and Kerrygold have announced the launch of cookbook author Judith McLoughlin’s cooking tour. Beginning in March, McLoughlin will visit several Publix locations for the second annual Publix Aprons tour. She will appear first at Atlanta Apron’s Cooking School at 7 p.m. Thursday, March 7, at the Alphretta Commons Publix, located at 4305 […]

Posted in, National

Industry Supports Marketplace Fairness Act

Food Marketing Institute (FMI) is applauding the legislative effort to ensure brick and mortar food retailer establishments can compete fairly against online retailers, and that sales taxes are applied equally across sales channels. The authors of the Marketplace Fairness Act, Sens. Mike Enzi (R-Wyo.), Dick Durbin (D-Ill.), Lamar Alexander (R-Tenn.) and Heidi Heitkamp (D-S.D.) and […]

Posted in, National, Perishables

Velvet Ice Cream Unveils New Look

Velvet Ice Cream has redesigned a new appearance for its ice cream packaging, which is rolling out to grocery stores and other retail outlets this week. Velvet fans will find that the new cartons continue to feature the same recipe and “Velvety-smooth taste they’ve grown to love,” according to a news release. Velvet’s cartons remain […]

Posted in, Beverage News, Perishables, West

New Faces For Iconic ‘Got Milk? Billboard Revealed

Just in time to celebrate National Girl Scout Cookie Day, the California Milk Processor Board (CMPB), the creator of “Got Milk?”, and the Girl Scouts in California revealed Friday the names and faces of the three grand prize winners of the Got Milk?-Girl Scouts Photo Contest during unveiling ceremonies held simultaneously in Los Angeles, Oakland […]

Posted in, Equipment & Technology, National

AWG Partners With Retail Sense On Go-To-Market Strategies For Members

Marketing software company Retail Sense has inked a multi-year contract with Associated Wholesale Grocers (AWG), a retailer-owned cooperative serving more than 2,500 retail stores, to implement its IntelliSense marketing resource management solution. “AWG is focused on supporting our retail members with their strategic position in the marketplace,” says Steve Arnold, SVP of merchandising and marketing […]

Posted in, National, New Products

Cool Whip Rolls Out New Frosting

The Cool Whip brand, long known for its Whipped Topping, is introducing a new line of whipped and easy-to-spread frosting available in three varieties—chocolate, cream cheese and vanilla. “We know moms aren’t happy with shelf-stable frosting because it is too sweet, too thick or really difficult to apply without damaging the cakes or other baked […]

Posted in, Equipment & Technology, Midwest

Spartan Becomes First In Its Market To Introduce MessageWrap

Checkout stands at 82 Family Fare, Glen’s Markets and VG’s stores in Michigan have become moving message boards with colorful, eye-catching graphics and messages printed on antimicrobial conveyor belt covers. That’s according to Grand Rapids, Mich.-based Spartan Stores, which says the move is one of the newest ways in which supermarkets are reaching consumers with […]

Posted in, Midwest, National

Familiar Face Fills New Position At IGIA

The Iowa Grocery Industry Association (IGIA), a state trade association that represents the food industry including chain and independent supermarkets, convenience stores, mass merchandisers, wholesalers, brokers, manufacturers and distributors, has added an events and education manager to its staff. While the position is new, the person filling it is no stranger to the association. Jordan […]

Posted in, National

CCRRC Releases Final Installments Of ‘Social Web’ Study

As the supermarket industry strives to effectively leverage the power of social media, the final installments from a topical study by The Coca-Cola Retailing Research Council (CCRRC) offer detailed rules of engagement to develop strategies and action plans to address internal and external audiences. The final two reports from the CCRRC study, “Untangling the Social […]

Posted in, Beverage News, Marketing News, National

Budweiser’s First Tweet Announces Birth Of Baby Clydesdale

Budweiser has launched its first-ever Twitter account, which went live Sunday evening. The brand marked the occasion with another “first” involving the Budweiser Clydesdales—tweeting the first photo of a member of the elite “Budweiser Clydesdales Class of 2013,” a 150-pound baby born the morning of Jan. 16. It was the brand’s first-ever Tweet. Using #clydesdales, […]