The artichoke has been named the official state vegetable of California. Lt. Gov. Gavin Newsom made the announcement earlier today. California produces 99 percent of the annual U.S. crop of fresh market artichokes. The drive to name the official state food was organized by a radio station in San Francisco and was based on votes […]
Tag: Marketing
Aldi Introduces Exclusive Premium Product Line
Aldi is launching a premium brand called ”Specially Selected.” Identified by its packaging, the brand features a range of specialty products available periodically throughout the year—from German coffees and gourmet pastas to premium meats and cheeses. Aldi first launched the Specially Selected line in Europe. In the U.S., Aldi is introducing many of the Specially […]
Doritos Locos Tacos Tortilla Chips Hit The Snack Aisle
The Doritos brand is launching the next phase of its successful collaboration with Taco Bell by introducing Doritos Locos Tacos (DLT) Tortilla Chips. Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division, will bring the crunch and flavors of Taco Bell’s DLT to the chip aisle for a limited time with two varieties—one that […]
KCBS, Under New Ownership, Becomes BeaconUnited Cincinnati
Former KCBS CEO and owner Sarsgard has left the company Co-Sales Co. of Arizona and Carlin O’Brien of Illinois, along with John Rutherford and John Schipper of Cincinnati, have completed the acquisition of KCBS, a Cincinnati-based sales and marketing agency. “We are pleased to announce new ownership for KCBS, which will now be called BeaconUnited […]
Yoolotto Debuts Application In Texas In Partnership With 7-Eleven
Version one of YooLotto’s free lottery-management application is now available for download for both iOS and Android devices. YooLotto is the first and only application that stores and tracks individual lottery ticket information, notifying players of their personal lottery results within minutes of the drawings. Created by co-founders Eric Yoo and Elmer Cha, YooLotto makes […]
Thought For Food & Son Designs New Retail Packaging For Cape Cod Select
Thought For Food & Son, a communications boutique that specializes in the food industry, has completed a new packaging design project for Cape Cod Select located in Carver, Mass. Cape Cod Select is the retail brand of the company’s family-owned and -operated cranberry farm Edgewood Bogs. Thought For Food & Son was retained a second […]
Goldfish Brand Introduces New ‘Goldfish My Way’ E-Commerce Site
Providing a custom way to snack in an increasingly digital world, the Pepperidge Farm Goldfish brand is launching www.GoldfishMyWay.com. This e-commerce site allows consumers of the snack crackers to create a customized snacking experience. To coincide with the Goldfish brand’s 50 birthday, the new Goldfish My Way e-commerce site allows users to celebrate their own […]
Budweiser Clydesdale Farm Opens Today For 2013 Season
Today marks “opening day” of the Budweiser Clydesdales’ Warm Springs Ranch in mid-Missouri. The farm, where more than 35 baby Clydesdales are expected to be born this year, is open for public tours. Jeff Knapper, GM for Clydesdale operations for Anheuser-Busch, said that, through March 27, 17 baby Clydesdales had been born at Anheuser-Busch’s state-of-the-art […]
Belle Foods’ New Meat Case Labels Help Consumers Get Information
Belle Foods is offering smartphone users the opportunity to get meat information while shopping the case. The new pork and beef labels encourage customers to use their smartphone to scan the Quick Response (QR) code to learn more about cooking methods for various cuts of meat. With the help of the Beef Checkoff and Pork […]
Dale Jr. Foods Formed By NASCAR Racer, KLN
KLN Family Brands has teamed up with Dale Earnhardt Jr. to form Dale Jr. Foods. The partnership that was formed in January has launched four flavors of potato chips in three sizes. The flavors are Crispy Original, Zesty Jalapeno, Creole & Green Onion and Carolina Barbeque. “At KLN Family Brands, we always put family and […]
Forecast: Top 10 Industry Trends
Trends compiled from an annual consumer panel conducted by Supermarket Guru Phil Lempert have been released. The top 10 industry trends were presented by National Grocers Association (NGA) President and CEO Peter Larkin, filling in for Lempert, during the 48th Annual Food Marketing Conference earlier this week in Kalamazoo, Mich. “I think (if Phil were […]
Western Mich. University A Strong Choice For Food Marketing Students
Peter Larkin, president and CEO of the National Grocers Association (NGA), spoke with Geoff Welch, The Shelby Report’s VP-Midwest, on March 25 during the 48th Annual Food Marketing Conference sponsored by Western Michigan University. Speaking at the Radisson Plaza Hotel in Kalamazoo, Mich., where the conference took place, Larkin told Welch that it was his […]
Yoplait Launches New Spring Yogurt Flavors
Yoplait is rolling out two spring flavors: Yoplait Light pina colada and Yoplait Original cosmopolitan-flavored yogurt. Both are available for a limited time. “Consumers are continually looking for new and different ways to enjoy the refreshing goodness of yogurt,” says Cameron Archibald, associate marketing manager for Yoplait. “The popularity of fruity and tropical flavored drinks […]
Publix Retaliates Against Walmart’s Price-Comparison Campaign
Publix is firing back in what has become sort of an advertisement “war” with Walmart. The Tampa Bay Business Journal reports that it has been nearly a year since the global retail giant began running advertisements with customers shopping for identical items at both stores and being stunned at the savings available at Walmart. Now, […]
Nestle Survey Looks At Frozen Food Habits
When it comes to frozen, ready-made meals, some of us are keeping secrets. According to a new survey by NestleUSA, 25 percent of Americans confess to having passed off frozen meals as their own culinary creation. Another 14 percent admit to having “accidentally” taken a co-worker’s frozen meal in the workplace. These and other findings […]
Survey: Parents Increasingly Aware Of Unlabeled GMOs In Food
Results from the latest consumer survey conducted for the Organic Trade Association (OTA) reveal that, as U.S. families are becoming increasingly aware of the presence of unlabeled genetically modified organisms (GMOs) in foods in the marketplace, they turn to organic as the food labeled by law to not have been made with genetically engineered ingredients. […]
Weight Management Market Expected To Top $40B By 2016
U.S. retail sales of weight management products and services—including foods and beverages, meal replacements and diet aids, and commercial weight management programs—will reach $38.0 billion in 2013 and $40.9 billion in 2016, according to “Weight Management Trends in the U.S.,” a just-released report from Packaged Facts. Foods and beverages represent the largest share of sales, […]
Lucky Charms Introduces Limited-Edition St. Pat’s Day Cereal
Lucky Charms is rolling out a special-edition version of the cereal for St. Patrick’s Day, transforming all the marshmallows into clovers. The cereal is available in stores across the U.S. Lucky Charms combines whole grain oats (11g per serving) with eight varieties of marshmallows. Additionally, grown-up fans of Lucky Charms can now experience the “Chase […]
Clorox Identifies Four Mega Trends For Hispanic Consumers
In Latin America, 70 percent of bleach is used for cleaning, while in the U.S., 30 percent is used for cleaning, according to Clorox Chairman and CEO Don Knauss, who detailed the company’s tactics for securing the Hispanic consumer—both in the U.S. and abroad. He discussed the company’s past efforts and future plans for the […]
Dippin’ Dots Invests $3.1M In The Ice Cream Of The Future
by Heather Blount/staff writer Dippin’ Dots LLC, the maker of novelty ice cream and frozen treats, announced plans for a $3.1 million modernization and renovation at its Paducah, Ky., manufacturing facility in mid-January. Company executives told The Shelby Report that this investment opens many new doors for Dippin’ Dots, including new products and new distribution. […]
