Mondelez International Inc., maker of chocolate, biscuits, gum and candy, has signed a global strategic agreement with Google. The deal will focus on mobile search, mobile display and mobile websites. This “mobile only” media deal is part of Mondelez International’s commitment to invest 10 percent of its global marketing budget in mobile activations across the […]
Tag: Marketing
Posted in, National, West
Longtime Calif. Food Broker Cleland Passes Away At 73
Mr. Robert “Bruce” Cleland, 73, of Glendora, Calif., died May 20 at home with his loving family by his side. Mr. Cleland worked in the grocery industry for most of his life, first in his father’s store in Raton, N.M., then in California at Buy-Fair Markets. He began a more than 40-year career as a […]
Posted in, National
‘What Women Want’ Survey Reveals Group Boasts $7 Trillion Purchasing Power
American women are striving to have it all, and they’re turning to flexible workplaces, personal connections, technology-free zones, discounts and coupons to help them find much sought-after balance in family, finances and career. According to a survey released this week by Ginger Consulting, a branding and custom research firm based in Minneapolis, women surveyed said […]
Posted in, Marketing News, National
Avocados From Mexico Implements New $36M Marketing Strategy
Avocados from Mexico Inc. (AFM), the newly formed marketing agency dedicated to the Mexican avocado industry, is allocating $36 million to grow the category and propel the Avocados from Mexico brand. To implement this strategy, Tim O’Connor, CEO of AFM, will appoint Arnold Worldwide as integrated agency of record and Ketchum as PR agency of […]
Posted in, National, Suppliers
Kellogg Reaches $4M Settlement In Mini-Wheats Litigation
A $4 million settlement has been reached in a class-action lawsuit over Kellogg’s Frosted Mini-Wheats branded cereals. The following statement is being issued by Blood Hurst & O’Reardon LLP regarding the settlement: “Consumers alleged in the lawsuit that Kellogg’s Mini-Wheats cereal was falsely advertised to improve kids’ attentiveness, memory and other cognitive functions to a […]
Posted in, National
Sweets And Snacks In A Volatile, Fragmented Market
Confection and snack manufacturers have to be where the shopper is, according to Leon Nicholas, SVP of retail insights at Kantar Retail. During Nicholas’ keynote address at the 2013 Sweets & Snacks Expo at McCormick Place in Chicago this week, he gave attendees some insight into the snack and confection industry’s retailer opportunities and how […]
Posted in, National
More Latino Shoppers Use Mobile As Shopping Tool Than General Shoppers
U.S. smartphone penetration is approximately 57 percent so it’s no surprise that consumers are using their phones to assist with shopping needs. What’s interesting is 16 percent of Hispanic shoppers are using their mobile device to make purchases compared to 12 percent of general market shoppers. This was revealed in the latest issue of “The […]
Posted in, Executive News, National
Former Bush White House Counselor Joins Walmart PR Head
Walmart has named Dan Bartlett, 41, its new EVP of corporate affairs, effective in late June. Bartlett most recently was president and CEO of the U.S. arm of Hill+Knowlton Strategies, a global business advisory firm serving corporations, nonprofits and associations in 52 countries. Prior to that, he was a senior counselor to President George W. […]
Posted in, National
Frieda’s Launches New Label For Champagne Grapes
Frieda’s Champagne Grapes, with a new green and purple label, are available for pre-booking. Packed in a 16/1-lb. clamshell to protect the fruit, Frieda’s will have supplies of Champagne Grapes beginning in July. “Frieda’s new label stands out in your grape displays, which makes it easier for consumers to find them and pick them up,” […]
Posted in, National, New Products
Oscar Mayer’s New Products Include The Bacon Dog
Oscar Mayer said earlier this week that it will soon begin rolling out its five new hot dog products—including the Bacon Dog. Beginning in June, consumers will be able to purchase the Bacon Dog—the first bacon hot dog on the market, according to Oscar Mayer. It is made with hardwood-smoked, authentic Oscar Mayer bacon. “No […]
Posted in, C-Store News, National
NACS Show Again Ranked Among Country’s Top Buying Shows
The NACS Show was rated in the top 10 among U.S. trade shows in three of the four key categories used by exhibitors to measure audience quality, according to a national survey of the country’s biggest trade shows conducted by Exhibit Surveys Inc. The 2012 survey results were tabulated from more than 30 of the […]
Posted in, National, Perishables
Frozen Food Month Showed Positive Results For Category
The 30th annual March National Frozen Food Month showed an encouraging lift in dollar and unit sales as compared to last year. The promotion, sponsored by the National Frozen & Refrigerated Foods Association (NFRA), achieved a 4 percent increase in dollar sales and a 3 percent increase in unit sales over the previous year, according […]
Posted in, National
Digital Coupon Users Spend 42 Percent More Annually Than Average Shoppers
A new GfK report, based on more than 120 campaigns run by Coupons.com in 2012, shows that digital coupon users spend 42 percent more per year at supermarkets than the average shopper—a differential of $1,029. This reflects a 7 percent increase compared to 2011. The report, which covers six major product categories and 49 subcategories, […]
Posted in, Independent Store News, Midwest
Schnucks Begins Process Monday To Bring All Stores Under One Banner
Starting Monday, old signs will come down and new “Schnucks” signs will go up on the exterior of both the Logli Rockton (3150 N. Rockton Ave.) and Hilander Cherry Valley (2206 Barnes Blvd.), signaling the launch of the renaming for all 11 Logli and Hilander stores across the Rockford, Ill., area and in Janesville, Wis. […]
Posted in, National
Chiquita’s Restructuring Efforts Improve Company’s 1Q Operations
Chiquita Brands International Inc. earlier this week released financial and operating results for the first quarter of 2013, reporting net income of $2 million for the period compared to net loss of $11 million for the first quarter of 2012. The Charlotte, N.C.-based company also reported comparable operating income of $23 million compared to $13 […]
Posted in, National, Perishables
Pork Cuts To Get New Consumer-Friendly Names At The Meat Case
Consumers will soon find more consumer-friendly names on packages of fresh pork cuts in retail meat cases across the country. The new names, such as the porterhouse pork chop, are designed to allow retailers to differentiate and merchandise pork cuts more effectively while aiding shoppers in selecting and preparing pork. “The new names will help […]
Posted in, Grocery News, National
Little Debbie Logo Gets First Makeover In Nearly 30 Years
McKee Foods, the makers of Little Debbie Snacks, has given the Little Debbie logo a makeover. Rolling out now on select products, this is only the third version of the logo since the Little Debbie brand was introduced in 1960. Consumers should start seeing the new logo on Little Debbie cartons over the coming months […]
Posted in, Beverage News, Marketing News, West
San Fran Sues Monster For Marketing To Kids Despite Alleged Health Risks
San Francisco City Attorney Dennis Herrera has filed a lawsuit against Monster Beverage Corp. for allegedly violating California law with its marketing of highly caffeinated energy drinks to children as young as 6 years old, despite scientific findings that such products may cause “significant morbidity in adolescents” from elevated blood pressure, brain seizures and severe […]
Posted in, Executive News, National
Rose Appointed New President Of Marketing Services At Crossmark
Crossmark, a leading sales and marketing services company, has appointed Jim Rose as president of marketing services. Crossmark CEO Joe Crafton previously led this growth area. As the largest in-store marketing services company in North America, the addition of Rose to the leadership team at Crossmark is a significant move that bolsters the company’s strong […]
Posted in, Beverage News, National
Coca-Cola Happiness Lounge Showcases POP Materials To Capture Trends
The Coca-Cola Co. brought an extra dose of happiness to the 2013 FMI Future Connect conference in Orlando earlier this week—in the form of the “Happiness Lounge.” Ben Middleton, director of industry communications for Atlanta-based Coca-Cola, told The Shelby Report that the setup allowed the company’s sales personnel to “reinforce some of the major initiatives […]