Kraft Foods Group Inc. has reported solid first quarter 2013 results driven by significant productivity gains and overhead cost savings as well as top-line growth fueled by new products and increased investments in marketing. “We’re off to a solid start,” said Tony Vernon, CEO of Kraft. “Our first quarter results reflect strong returns on our […]
Tag: Marketing
Posted in, National
PepsiCo’s Carey Ignites The Front Line To Drive Results
Though he’s trained in micromanagement, Al Carey, CEO of PepsiCo, says that isn’t how he gets great results from employees. He shared his philosophy with the attendees of the Western Association of Food Chains (WAFC) 92nd Annual Convention, held last month in Palm Desert, Calif. “I believe the most important person in the entire organization […]
Posted in, National
FMI Appoints 2013 Board Officers
The Food Marketing Institute (FMI) this week recommended its 2013-2014 slate of officers at its board of directors meeting, concurrent with its professional development conference, Future Connect. The officers represent a path forward in light of FMI’s strategic planning efforts, which set the course for FMI over the next three to five years, the organization […]
Posted in, Independent Store News, National
New IGA Program Expected To Increase Store Sales
IGA USA today announced the launch of IGA Performance Insights, a new marketing program that organizes IGA independent retailers as a single marketing entity, leveraging their combined sales volume to increase individual store sales. As part of IGA Performance Insights: Added-value shopper offers (IGA Hometown Proud Offers) are sponsored by a group of the industry’s […]
Posted in, Center Store, Northeast
JTM Food Changes Brand Name To JJ’s Bakery
JTM Foods LLC is in the midst of a campaign to rebrand its JJ’s line into JJ’s Bakery. The new packaging began arriving on retailers’ shelves in April. The name change was based on consumer input, according to the Erie, Pa.-based company. The company’s pie products feature a new logo on the new packaging. “JJ’s […]
Posted in, National
Lund Joins NEW As National Development Manager
Reagan Lund has joined the Network of Executive Women (NEW) in the new role of national development manager. NEW is the consumer products and retail industry’s largest women’s leadership community, with more than 7,000 members in 19 regions across the U.S. and Canada. Lund will be key to supporting the organization’s growing roster of sponsors, […]
Posted in, Suppliers, West
Inventure To Acquire Berry Processing Biz From Willamette Valley Fruit
Inventure Foods Inc., a leading specialty food marketer and manufacturer, has signed a non-binding letter of intent for the purchase of the berry processing business of Willamette Valley Fruit Co. LLC (WVFC), including building and ground leases. Terms were not disclosed, as the transaction remains subject to completion of due diligence, agreement on a definitive […]
Posted in, New Products, Northeast
Bosco Syrup Introduces First New Flavor In Nearly A Decade
For the first time in nearly a decade, Bosco is launching a new flavor: Bosco Mocha. Bosco Mocha is made with real coffee extract and cocoa. Bosco is debuting its new flavor in more than 530 Walmart stores in 12 eastern states including Maine, New Hampshire, Vermont, Rhode Island, Connecticut, New Jersey, New York, Pennsylvania, […]
Posted in, National, New Products
Protica Launches First Shelf-Stable Protein Yogurt
Protica Nutritional Research, manufacturer of ready-to-drink and ready-to-eat protein products, is launching a new line of shelf-stable protein yogurts under the Puriva brand name. Puriva is available in two formulas: 15g of protein in a 6-oz. serving and 5g of protein naturally sweetened in a 4-oz. cup. As the nation’s first shelf-stable, protein-rich yogurt, Puriva […]
Posted in, Grocery News, National
Lay’s Brand’s ‘Do Us A Flavor’ Contest Wraps Up May 4
Lay’s, one of the marquee brands from PepsiCo’s Frito-Lay division, is reminding fans that May 4 is the last day to vote for their favorite finalist flavor in the Lay’s “Do Us A Flavor” contest. Since Feb. 12, consumers have been putting the three finalist flavors—Lay’s Cheesy Garlic Bread, Lay’s Chicken & Waffles and Lay’s […]
Posted in, National, Suppliers
IRI Names Most Successful Consumer Packaged Goods Brands Of 2012
In 2011-2012, nearly 1,900 new CPG brands hit retail shelves across the U.S. multi-outlet geography, which includes traditional grocery, drug and mass market retailers, as well as sales from dollar and club channels, Walmart and military commissaries. Information Resources Inc. (IRI) announced earlier this week that only 11 percent of those launches met the stringent, […]
Posted in, National, New Products
Jack Link’s Launches Squatch Brand
Jack Link’s, the No. 1 U.S. meat snack brand, is introducing the Squatch brand, a snack stick line geared toward teens and young adults. “Squatch is the first brand Jack Link’s has tested directly with Millennial consumers,” said Jeff LeFever, VP of marketing at Jack Link’s. “With this unique, in-depth perspective and the new brand’s […]
Posted in, National, Suppliers
Pepperidge Farm Honors Military With Donation, Unique Goldfish Packs
To honor those who serve in the U.S. Armed Forces, the Pepperidge Farm Goldfish brand has donated $25,000 to the Fisher House Foundation. The company also has introduced limited-edition packages of Goldfish crackers that celebrate the Armed Forces with special military-inspired graphics and the Fisher House logo. The packages will be sold in military commissaries […]
Posted in, Beverage News, Grocery News, National
Budweiser Introducing Bowtie-Shaped Can Next Month
Budweiser will introduce an original new beer can next month—a bowtie-shaped aluminum can that mirrors Budweiser’s iconic bowtie logo. The can will be available in a special 8-pack on store shelves nationwide beginning May 6. “This can is incomparable, like nothing you’ve ever seen before,” said Pat McGauley, VP of innovation for Anheuser-Busch. “The world’s […]
Posted in, Beverage News, Industry News, National
Shoppers’ Belts Remain Tight Despite Economic Improvement
Even as the economy improves, 94 percent of Americans indicate they will remain cautious and keep their spending for food, beverage and household goods at its current level, according to Deloitte’s 2013 American Pantry Study. More than nine in 10 (92 percent) consumers surveyed indicate they have become more resourceful, and 86 percent say they […]
Posted in, Executive News, National
Gorny To Join PMA’s Science And Technology Team
Produce Marketing Association (PMA) has named Dr. Jim Gorny to the newly created position of VP of food safety and technology, starting May 1. In his role, Gorny will strengthen PMA’s initiatives to build member value in the areas of science and technology, including food safety research, biotechnology, agricultural innovations, process and packaging technology and […]
Posted in, Beverage News, Grocery News, National
Report: Juice Market Moves Beyond An Apple A Day
For years, the sales performance of the market for fruit juices and juice drinks has been flat. Between 2007 and 2012, dollar sales of fruit and vegetable juices and juice drinks barely budged, and the volume of juice and juice drinks consumed by households hardly kept up with population growth. Yet underneath this placid topline […]
Posted in, Midwest, Store News
Hy-Vee Giving Away Grill To Introduce Angus Reserve Brand
To celebrate the kickoff of its 100 percent natural Angus Reserve brand, Hy-Vee is giving away an assortment of the products and a Brinkman gas grill to one contest winner. Hy-Vee Angus Reserve is an “everyday value,” the company says. It comes from grain-fed cattle raised in the Midwest and is naturally aged. To enter […]
Posted in, Grocery News, National
Bumble Bee, Chef Colondres Promote Healthy Living
Bumble Bee Foods, a leading seafood brand, has partnered with Hispanic celebrity Chef Doreen Colondres at the 2013 Hispanicize Conference in Miami, Fla., that runs through April 13. Colondres will help Bumble Bee connect with the growing U.S. Hispanic market and extend Bumble Bee’s successful “BeeWell for Life” brand philosophy, a news release says. Colondres […]
Posted in, Albertsons, Executive News, National
Industry Veteran Joins Go Think! Management Team
Go Think!, a retail marketing, customer loyalty and digital technology firm, has added Dan Sanders to its management team. Sanders will serve as managing director for business development, focusing on both business development and marketing consulting. A seasoned executive in the supermarket industry, Sanders most recently served as a Supervalu division president. During his tenure […]