Marketing Archives - Page 48 of 75
Posted in, National

NGA, Brick Meets Click Release Digital Check-Up For Grocery

The National Grocers Association (NGA) and Brick Meets Click (BMC) on Wednesday announced the publication of the “NGA/Brick Meets Click Digital Check-Up.” The paper, which analyzes data from an online survey of more than 22,000 grocery customers, includes data on digital shopper readiness and retailer engagement. The results show that grocery shoppers are not just […]

Posted in, National

Frieda’s Offers Grilling Season Suggestions For Produce Department

The grilling season continues with the Fourth of July holiday, and Frieda’s Inc. is sharing some holiday favorites. These colorful suggestions, the Los Alamitos, Calif.-based company says, will make any produce department stand out. “Fourth of July grilling is all about summer traditions like hot dogs and burgers, but consumers are also looking to change […]

Posted in, National, New Products

Nature Valley Expands Beyond Traditional Granola Bars With New Products

Nature Valley is introducing two new products outside the traditional granola bar category: Nature Valley Soft-Baked Oatmeal Squares and Nature Valley Protein Granola. Nature Valley’s new soft-baked oatmeal product and loose, bagged granola make it easier to enjoy the taste of Nature Valley on the go, the company says. “Consumers have been asking for different […]

Posted in, National

KeHE Reveals New Enterprise Branding

KeHE Distributors LLC has rolled out new branding. The announcement was made by KeHE President and CEO Brandon Barnholt on Monday at KeHE’s annual Holiday Show in Chicago. “This new branding signals an important step in our continuing quest to be the preferred supply chain partner in natural, specialty and fresh retail products,” said Barnholt. […]

Posted in, Beverage News, Marketing News, National

Louisville Is Pilot Market For New Bud Light Vented Can

This summer, Louisville, Ky., will pilot market the new 12-oz. Bud Light Vented Can—an innovation featuring a first-of-its-kind, self-contained venting tab that delivers what Anheuser-Busch calls the “smoothest drinking experience in a can.” The integrated tab design gives consumers the freedom to enjoy the superior drinkability of Bud Light in a vented can without the […]

Posted in, National

Florida Sweet Corn: Slow Start, Record Finish

After a slow start to the spring deal following early March freezes, May ended up being a record month for Florida sweet corn. Shipments for the month are up more than 27 percent from average May volume during the previous two years. There are a number of factors that have contributed to this success. The […]

Posted in, Beverage News, National

Food, Bev Companies Surpass 2015 Goal Of Reducing Calories In U.S.

The Healthy Weight Commitment Foundation (HWCF) says that America’s top food and beverage companies have exceeded their goal of reducing 1.5 trillion calories in the marketplace in the U.S. This announcement comes three years after a 2010 commitment by the HWCF and its 16 food and beverage corporate partners to the First Lady’s Partnership for […]

Posted in, Beverage News, National, New Products

AriZona Beverages, Shaquille O’Neal Team Up For Cream Soda Line

AriZona Beverages and Shaquille O’Neal are entering new territory with an all-natural line of cream sodas. The partnership was announced via social media on Twitter and Facebook by Shaquille O’Neal and AriZona Beverages to their combined audiences totaling nearly 14 million followers. AriZona Beverages is known for its big cans and big value, so a […]

Posted in, National

National Turkey Federation Names Williams VP Of Communications

The National Turkey Federation (NTF) has appointed Keith M. Williams as VP of communications and marketing. Williams brings 25 years of experience working with reporters to benefit the public with an understanding of agriculture and food safety. Originally from Lubbock, Texas, Williams has served as press secretary at USDA and at House and Senate agriculture […]

Posted in, Executive News, National

McIlhenny Co. Appoints New Sales And Marketing Leadership

McIlhenny Co., maker of Tabasco brand products, has made several changes to its sales and marketing leadership teams to strengthen and more closely align the company’s domestic and global business operations. McIlhenny Co. President and CEO Tony Simmons announced the following appointments: • Fifth-generation McIlhenny family member Harold Osborn, currently serving as SVP, will assume […]

Posted in, Equipment & Technology, National

Sprout Foods Rolls Out New Web Site

Sprout Foods, which offers chef-inspired, wholesome and certified organic foods for children, has launched a new interactive website. Duluth, Ga.-based Sprout has revamped its consumer-focused site, www.sproutorganicfoods.com, to make it more useful and informative, and is packing it full of content, social networking links and detailed information, the company says. The site is designed to […]