For the first time in more than a decade, Evian Natural Spring Water has redesigned its bottle. Like its award-winning bottle of 14 years ago, the company says this design represents a major breakthrough—fitting for the water that first defined the U.S.’s premium water segment in the early ’80’s. Sleeker and with cleaner lines, the […]
Tag: Marketing
Posted in, National
Study: Americans Will Allow Access To Personal Data For Clear Benefits
Consumers worldwide overwhelmingly will share personal information to get better service from their doctors, bank and retailers; however, they are very discerning about how they share. Today’s digital consumers are complicated and sometimes skeptical about how institutions use their data, according to a global independent survey of consumers around the world commissioned by Infosys. U.S. […]
Posted in, National, Suppliers
Twinkies Returning To Shelves Next Month
Americans will be celebrating more than their independence and freedom next month. They also will be able enjoy their beloved Twinkies snack cakes. Hostess Brands LLC, maker of Twinkies, says the product as well as Hostess CupCakes, Ding Dongs, Donettes and other classic treats, will be back on store shelves July 15. In the meantime, […]
Posted in, National, West
Giumarra Hires Western Region Business Manager
Giumarra has added Kellee Harris to its marketing team. She joins the company today as western region business manager. Harris comes to Giumarra from Package Containers Inc., where her responsibilities included business development and account management for the California, Utah and Colorado regions. She also has held positions in the nonprofit and sporting goods sectors, […]
Posted in, National
Study: Volatility Squeezing Global Private Label Supply Chain
Rising and increasingly volatile costs dominate retailers’ top challenges sourcing private label goods, while changes in consumer behavior fueled by mobility and online shopping are driving the strategic importance of private label sourcing, according to a new Deloitte study, “Private Label Sourcing: Strategies to Differentiate and Defend.” “Rapid population growth, skewed to developing regions, is […]
Posted in, National
Amaize Sweet Corn Available For The Season
It’s time again for Amaize Sweet Corn, a rare breed of sweet white corn grown in limited supply throughout the U.S. This corn is noted for its taste, texture and sweetness, all of which took more than 20 years to perfect. George Crookham and Bruce Hobdey developed Amaize Sweet Corn at Crookham Co. The pair […]
Posted in, Equipment & Technology, National
PCC Pilot Testing Mobile Grocery Manufacturer Coupons For Natural, Organic Brands
Chinook Book, in partnership with PCC Natural Markets and 11 product brands, today launched the nation’s first mobile grocery manufacturer coupons for natural and organic products. Using the Chinook Book mobile app, the coupons are initially available in the Seattle/Puget Sound area for redemption at all nine PCC Natural Markets stores. “PCC is happy to […]
Posted in, Equipment & Technology, Southeast
Axxess Brands Initiates Snack Shipper Display Program With Piggly Wiggly
Axxess Brands LLC, an Axxess Unlimited Inc. company, has initiated a snack category growth plan for retailers at Piggly Wiggly supermarkets in Charleston, S.C., adding the “Better For You” shipper displays to store aisles. Offering “Better For You” products at affordable prices, Axxess Brands has teamed with Piggly Wiggly supermarkets to create free-standing shipper displays […]
Posted in, Independent Store News, Southwest
United Supermarkets Will Debut New Logo With Remodeled Store
United Supermarkets’ Snyder, Texas, location will soon have a fresh new look along with added services resulting from a store remodeling effort now under way. The project is set for completion in late July, according to Chris James, regional VP of United Supermarkets LLC. Shoppers will see several new product offerings, all resulting from their […]
Posted in, National, Store News
Shopper Behavior Report Finds The Economy, Americans Getting Healthier
Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry, has released its bi-annual “The Why? Behind the Buy” report, which provides insights into the behavior and buying patterns of today’s shoppers as well as tips to help CPG and retail marketers adapt to the ever-evolving shopping […]
Posted in, Beverage News, National
Bud Light, McDonald’s, Coke Among Most Valuable Food And Bev Brands
Changing consumer habits, ongoing health concerns and economic pressure on core customers moderated results in BrandZ’s Top 100 Most Valuable Global Brands 2013 research in the food and drink category. Brands emphasized value, added healthier menu options and remodeled locations. • Beer improved 36 percent, the greatest percentage brand value rise of all categories. Bud […]
Posted in, Equipment & Technology, Midwest
Hy-Vee Implementing Interactive Displays To Promote Sustainable Initiatives
QA Graphics, an Iowa interactive design firm, is developing interactive displays for Hy-Vee to help educate the grocery company’s consumers about its sustainable initiatives. Hy-Vee has been taking a number of steps to make its stores and operations more environmentally friendly, and has looked to QA Graphics for a creative way within the stores to […]
Posted in, National, New Products
New Extra Strength Sour Apple 5-Hour Energy Targets Outdoorsmen
Living Essentials, the distributor of 5-hour Energy products, is adding a new flavor to its line of Extra Strength energy shots. New Sour Apple Extra Strength 5-hour Energy will make its debut in September. The new offering will bear a camouflage wrapper, and target hunters, fishermen and other outdoor enthusiasts. The company is planning an […]
Posted in, National
Black Gold Farms, McCormick Produce Partners Roll Out New Potato Product
Teaming up with McCormick Produce Partners seasonings, Black Gold Farms has created an easy-to-prepare, value-added fresh potato side dish packed with flavor. Black Gold Farms—a fourth-generation, family-owned farm—will introduce the new product this summer: a package of red potatoes paired with one of three McCormick Produce Partners seasoning blends: Roasted Italian Herbs, Roasted Onion and […]
Posted in, National, Southeast
Piggly Wiggly Carolina Joins Spire’s Retailer Network
Piggly Wiggly Carolina Co. (PWCC) is joining Spire LLC’s growing network of grocery retailers. With nearly 100 stores in South Carolina and coastal Georgia, Piggly Wiggly brings the size of the Spire network to 1,800 stores, 30 million loyalty card households and $30 billion in retail sales. Spire is an industry leader in quantitative shopper […]
Posted in, New Products, Southwest
Whataburger Adds Whatafries To Retail Line At H-E-B Stores
H-E-B and Whataburger have introduced Whatafries, a french fry that is cut from real potatoes and can be heated or eaten straight out of the bag. Whatafries were developed by the H-E-B product team in conjunction with Texas icon Whataburger to be sold exclusively at H-E-B. The product will make its way to H-E-B snack […]
Posted in, Grocery News, National
Magnum Ice Cream’s Pop-Up Concept Opens In New York Today
Magnum Ice Cream has announced the U.S. arrival of the “Make My Magnum” experience at Magnum New York this summer in Bryant Park. Designed as the ultimate customized ice cream experience, Magnum New York is the first-ever ice cream pop-up concept of its kind for Magnum Ice Cream in the U.S. Through the end of […]
Posted in, National, West
Klug Touts Unified’s Marketing Efforts That Move Product For CPGs, Retailers
Driving sales and moving product off the shelves is what Sue Klug helps retailers do. This, the Unified Grocers SVP and CMO reveals, allows retailers to win in the competitive marketplace. And, when Unified’s retailers win, so does the co-op, she says. Klug spoke with The Shelby Report’s Bob Reeves during Unified’s Expo 2013 this […]
Posted in, National, Suppliers
Kraft Foods Group Creates Two New Business Units
Kraft Foods Group plans to create two new standalone business units: Meals and Desserts, and Enhancers and Snack Nuts. With the creation of these new business units, the company says it will be able to place even greater focus on brand building while reducing the complexity of managing a portfolio with many distinct brands and […]
Posted in, Beverage News, Marketing News, West
Essentia Water Sponsoring Super Summer Hydration Giveaway
Essentia Water will kick off its Super Summer Hydration Giveaway on Friday, June 21. The 50-day online promotion that runs through Aug. 9 is hosted at www.EssentiaWater.com/Super and on Essentia’s Facebook page. Contestants over the age of 18 will share their favorite ways to stay hydrated by posting a brief paragraph or photo on Essentia’s […]