Mars Inc. was honored Thursday with the 2012 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards, held at Encore at Wynn Las Vegas. Throughout its 23-year partnership, Mars has directly engaged race fans, customers and associates through an integrated marketing strategy that spanned across multiple activations, including: intellectual property, promotions, public relations, […]
Tag: Marketing
Posted in, National
Frieda Caplan To Receive United Fresh Lifetime Achievement Award
The United Fresh Produce Association will honor Frieda Rapoport Caplan with its Lifetime Achievement Award during its 2013 Winter Leadership Meetings in January in Tucson, Ariz. The award recognizes individuals for a lifetime of achievement and for lasting contributions to the fresh produce industry. In 1962, Frieda Caplan established Frieda’s Finest/Produce Specialties Inc. on the […]
Posted in, National
M&M’s World Stores Unveil Holiday Village
December will be festive at M&M’S World stores as Mars Retail Group has unveiled the new M&M’S World Holiday Village in each of its five M&M’S World locations, as well as online at www.mmsworld.com. The M&M’S World Holiday Village features a variety of seasonal-themed merchandise including dispensers, clothing, ornaments and, of course, holiday-themed M&M’S Brand […]
Posted in, Beverage News, National, New Products
Samuel Adams, TCHO Create Holiday Chocolate Box For Craft Beer Lovers
Samuel Adams and San Francisco-based craft chocolate maker TCHO have teamed up to introduce the Samuel Adams Beer Lover’s Chocolate Box. The Brewers at Samuel Adams worked closely with TCHO’s Chief Chocolate Maker Brad Kintzer to design the gift box so that each premium chocolate pairs with a Samuel Adams brew from the Samuel Adams […]
Posted in, Organic Natural, Southeast
Competition For Green Consumers Heats Up Among South Florida Grocers
Large grocery chains are adding organic or “green” items to their aisles, hoping to keep up with growing demand from consumers, the Tampa Bay Business Journal reports. This has made competition that much tougher for the pioneers in the industry such as Whole Foods Market, Trader Joe’s and The Fresh Market. Ecologically conscious and organic […]
Posted in, Grocery News, National
Rickland Orchards Offers Black Friday Give Away At Toy Retailers
Rickland Orchards Brand, creator of the first to market Greek Yogurt Coated Granola Bar, is enhancing the Black Friday shopping experience for Toys”R”Us and Babies”R”Us consumers across the country on Thanksgiving evening, the company says. Rickland Orchards’ Greek Yogurt Bars will be included in the toy retailers’ complimentary Great Big Goody Bag, which will be […]
Posted in, Executive News, National
Mignini Named President Of Campbell International
Campbell Soup Co. has named Luca Mignini to SVP and president of Campbell International, reporting to Campbell’s President and CEO Denise Morrison. Mignini, 50, will oversee Campbell’s existing businesses in Europe, Asia Pacific and Latin America, and will work to identify opportunities in new markets around the world, including emerging markets. Mignini’s appointment is effective […]
Posted in, National
Walmart Debuts Monthly Food Subscription Service
Walmart has launched Goodies Co., a monthly food subscription service for consumers to savor foods and discover new items. For $7 a month, including tax and shipping, subscribers receive a gift box at their doorstep filled with five to eight hand-picked taster samples ranging from healthy and organic to artisan and ethnic. The new Goodies […]
Posted in, National, Perishables
Blue Bell Introduces Gingerbread House Ice Cream
Blue Bell is introducing Gingerbread House Ice Cream, a creamy cinnamon ice cream with flavorful gingerbread pieces, festive red and green sprinkles and miniature marshmallows—all surrounded by a vanilla icing swirl. “Building a gingerbread house and placing it as a holiday centerpiece is a yearly activity for many,” said Carl Breed, Blue Bell director of […]
Posted in, National, Perishables
NFRA To Enhance Consumer Marketing Efforts In 2013
The National Frozen & Refrigerated Foods Association (NFRA) has hired PR firm Edelman to help enhance NFRA’s existing marketing campaigns and recharge efforts around promoting frozen and refrigerated dairy foods. Efforts will officially kick off in January 2013 with a focus on expanding NFRA’s annual March Frozen Food Month promotion. Enhanced efforts will include “influencer […]
Posted in, Center Store, National
Report: Pet Market Increases 15 Percent In Past Five Years
Pets are not only a man’s best friend, they are often looked upon as a four-legged member of the family. As a result, the retail sales of pets and related supplies and services have produced consistent gains from 2007-12, despite a turbulent economy. Mintel’s latest report estimates the pet market is worth more than $49 […]
Posted in, Northeast, Perishables
Fairway Market’s Turkey Ordering Website Goes Live
Need an organic turkey for Thanksgiving? Or a kosher one? A locally, humanely raised bird? Or do you want to impress your friends and family with a bird descended from the original Thanksgiving table? New York, N.Y.-based Fairway Market has them all and more, and all it takes to get them is a click on […]
Posted in, Executive News, National
Campbell Soup Co. Appoints Senackerib To New CMO Position
Campbell Soup Co. has appointed Michael Senackerib to the newly-created role of CMO, reporting directly to Campbell’s President and CEO Denise Morrison. Senackerib, 47, will lead Campbell’s marketing function, including marketing services, global advertising, design, media, digital marketing and consumer and customer insights. “World-class marketing is critical to Campbell’s success as we seek to drive […]
Posted in, Southwest, Store News
United, Market Street Sponsors Two Cars In NASCAR Races This Weekend
Market Street and its parent company, United Supermarkets, have partnered with Go Green Racing and Randy Hill Racing LLC to sponsor two cars at this weekend’s NASCAR events at Texas Motor Speedway. United will sponsor the No. 39 car, driven by Tim Andrews, in the NASCAR Nationwide Series “O’Reilly Auto Parts Challenge” on Saturday, Nov. […]
Posted in, Southeast
November Recognized As Georgia Pecan Month
The first day of November marks the start of Georgia Pecan Month. Georgia leads the nation in producing this crunchy, buttery nut, with an average of 88 million pounds harvested each season, which reaches its peak in November. For the second year in a row and due to favorable weather conditions, the Georgia Pecan Commission […]
Posted in, National, New Products
Kashi Introduces New Soft-Baked Cookie
Kashi has launched of its Kashi Chocolate Almond Butter Cookies, which mix rich cocoa and creamy almond butter blended with dark chocolate chips, crunchy almonds and Kashi’s signature combination of 7 Whole Grains for a soft-baked cookie. “For people looking for a delicious treat with nutrition they can feel great about, our Chocolate Almond Butter […]
Posted in, Beverage News, Marketing News, National
Coca-Cola, Endomondo Partner To Encourage Fitness And Fun
Leaders from The Coca-Cola Co. and Endomondo, a social fitness community with more than 12 million users worldwide, have formed a strategic alliance to promote more physical activity and fun. The newly-formed collaboration combines the global reach of Coca-Cola (through its Powerade brand) with Endomondo’s first-of-its kind mobile app and social network to bring communities […]
Posted in, National, New Products
GreatO Premium Meats Coming To Stores
Consumers who wish to supplement their diets with additional omega-3s now can turn to something besides fish and supplements. NBO3 Technologies’ 10 years of research and development means consumers soon will be able to get the benefits of omega-3 fatty acids from the company’s new GreatO Premium Beef, Premium Chicken, Premium Pork (and bacon), as […]
Posted in, National
Village Farms Offers New Tomato Variety To North American Customers
Heavenly Villagio Marzano is an authentic Mini San Marzano tomato originating in Europe and exclusive to Village Farms, which is the first to offer this new variety to customers in North America. With a better-than-anticipated response and a sold-out season, the company is ramping up production for 2013. Sought after by chefs and foodies alike, […]
Posted in, Grocery News, National
Gluten-Free Market Continues To Grow
The market for gluten-free foods and beverages has continued to grow even faster than anticipated, according to “Gluten-Free Foods and Beverages in the U.S.,” a new report by Packaged Facts. The market will reach $4.2 billion in 2012, for a compound annual growth rate of 28 percent over the 2008-2012 period. Within this diverse market, […]