The Regent Beverly Wilshire Hotel was nothing short of a star-studded evening earlier this month as some of Hollywood’s top entertainers, professional athletes and musicians came together to celebrate the launch of the Mr. Pink Ginseng Drink, a new wellness beverage. The streets of Wilshire and the famous Rodeo Drive were covered with fans waiting […]
Tag: Marketing
Posted in, Center Store, National
Kettle Brand Bakes Unveils New Flavors
Kettle Brand has released a new line-up of Kettle Brand Bakes featuring two bold new flavors: zesty Cheddar & Roasted Tomato and tangy Sour Cream & Onion. The new flavors are available in stores now, joining three existing flavors in new packaging. Kettle Brand Bakes are the only baked potato chip on the market made […]
Posted in, Southeast
Georgia Pecan Commission’s Founder Inducted Into State’s Ag HOF
The Georgia Pecan Commission’s founder, Charles M. “Buddy” Leger, has been inducted into the Georgia Agricultural Hall of Fame. Leger was honored at the University of Georgia’s 58th Annual Alumni Awards Banquet in Athens last month. He received the award for his lifetime support of Georgia agriculture; and creating several Georgia commodity boards, including the […]
Posted in, National, New Products
Land O’Lakes Launches Saute Express Saute Starter
Land O’Lakes, the national farmer-owned food and agricultural cooperative, is “setting the innovation table” in cooking with the launch of Saute Express Saute Starter. Now found in the dairy aisle at the nation’s largest food retailers, the first-of-its-kind, seasoned butter and olive oil saute starter both cooks and flavors chicken, fish and pork in one […]
Posted in, Northeast, Store News
Giant Eagle ‘Locks Up’ Low Prices
Multi-format food and fuel retailer Giant Eagle Inc. is locking low prices through the holidays on hundreds of the items customers purchase most. Even if costs go up, prices for these items will not change, the Pennsylvania-based company says. “Increases in commodity costs for corn, wheat and soybeans continue to contribute to rising food prices, […]
Posted in, National, Perishables
Rumba Meats Recipe Of The Month Promotion Targets Digital Audience
As part of the new integrated digital marketing strategy for Rumba meats, Cargill is unveiling the brand’s third annual on-pack promotion titled “Recipe of the Month” or “Receta del Mes.” This year’s national bilingual promotion is designed to reach multicultural consumers who purchase from the meat case and will incorporate both online and in-store elements […]
Posted in, C-Store News, National
Expert Urges C-Stores To Take A Savvier Approach To Private Label
Well-executed branding strategies for private label products can help convenience stores set themselves apart, bolster shopper loyalty, improve price perception and, ultimately, boost their bottom lines. And yet the industry still has a long way to go when it comes to taking full advantage of private label’s powerful potential, said Todd Maute, a partner in […]
Posted in, Beverage News, Equipment & Technology, National
Vending Machines To Show Soda Calories
Three major beverage companies are rolling out new vending machines that display how many calories are in their drinks, New Mexico Business Weekly reports. According to The Associated Press, Coke, Pepsi and Dr Pepper machines will allow customers to see the calorie counts for drinks before making a purchase. The machines will first launch in […]
Posted in, Beverage News, Marketing News, National
Marley Coffee Appoints Chris Hopkins SVP Of National Accounts
Marley Coffee, a sustainably grown, ethically farmed and artisan roasted gourmet coffee, has named Chris Hopkins as SVP of national accounts. In his new role, Hopkins, who has more than 20 years of food and beverage sales experience, will be responsible for continuing to expand distribution of Marley Coffee through supermarkets, specialty retailers and convenience […]
Posted in, Center Store, National
Pillsbury’s Seasonal Varieties, Baking Kits Available Now
Pillsbury has introduced seasonal varieties and baking kits: the Pillsbury Funfetti Halloween Brownie Pop Kit and Pillsbury Supreme Collection Cake Mixes. “The return of fall colors and flavors is always something we look forward to, and this year is no exception,” said Maribeth Badertscher, VP of corporate communications for The J.M. Smucker Co. “This year […]
Posted in, West
Fresh Produce Industry Convention Focuses On Attracting Consumers
In the midst of a growing wave of public policy and consumer preference emphasizing healthful, high-quality food choices, the world’s fresh produce industry will strategize how to increase consumption and better appeal to children when it gathers in Anaheim, Calif., for the Produce Marketing Association’s (PMA) 2012 Fresh Summit International Convention & Exposition, Oct. 26-28. […]
Posted in, National
Deloitte Forecasts 3.5 To 4 Percent Increase In Holiday Sales
The economy’s health and the presidential election take center stage among consumers this fall but, with holiday shoppers waiting in the wings, retailers should expect a modest increase in 2012 holiday sales, Deloitte forecasts. “Economic headwinds nagging consumers this fall include stubbornly high gasoline prices that continue to creep up and soft housing and job […]
Posted in, West
FirstFruits Of Washington Introduces New ‘Sweetie’ Apple Variety
With the start of fall, apples are showing up in the produce aisle in a big way. Sweetie, an intensely sweet and crunchy new apple variety from FirstFruits of Washington, will be making an appearance at retail this month. First planted in New Zealand, Sweetie is now grown in Washington State by Broetje Orchards and […]
Posted in, National
Sunlight Unveils New Box Packaging For Harvest Hobgoblin Grapes
Sunlight International has Halloween all wrapped up with its new box packaging, which holds the company’s stand-up colander bags filled with fresh Harvest Hobgoblin grapes grown by JP Dulcich and Sons. Offered to retailers during this grape season, the decorative yet practical cartons will enhance the Harvest Hobgoblin fall promotion in stores, according to Sunlight […]
Posted in, Organic Natural, West
Organic Alliance Signs $2.2M Produce Supply Contract
Organic Alliance Inc., a California-based global grower and marketer of fresh, organic and Fair Trade fruits and vegetables, has signed an organic produce supply contract—with renewal options—that it expects will generate at least $2.2 million in sales revenue over the next 12 months. This brings to $11.5 million the total value of new supply contracts […]
Posted in, West
Celebrity Chefs To Showcase Calif. Avocado Recipes At Fresh Summit
How do you top an award-winning performance by a celebrity chef at PMA’s Fresh Summit? You bring two celebrity chefs, according to the California Avocado Commission (CAC). The CAC has put together a plan for the Produce Marketing Association (PMA) Fresh Summit, to be held Oct. 26-28 in Anaheim, Calif., designed to deliver an informative […]
Posted in, Beverage News, Marketing News, National
Blackheath Beverage Group Partners With Iglesias’ Atlantico Rum
Blackheath Beverage Group (BBG) has partnered with Atlantico Rum, the super-premium rum brand of multi-platinum recording artist Enrique Iglesias. Under the agreement, which is effective immediately, BBG will utilize its proprietary sales and marketing platform to support Atlantico’s accelerated growth strategy. Atlantico, a product of the Dominican Republic, has earned both critical and commercial success. […]
Posted in, Grocery News, National
Kraft American Cheese, Five Guys Partner For National Cheeseburger Day
Beginning today, Kraft American Cheese will donate a meal to Feeding America for every customer who visits Five Guys and checks in at KraftCheese.com/checkin using a mobile device. The two-week, nationwide promotion kicks off in honor of National Cheeseburger Day, Sept. 18, and supports Hunger Action Month. As an added thank you, patrons who check […]
Posted in, Beverage News, National
America’s Beer Distributors Commemorate Constitution Day
Today, America’s beer distributors are joining citizens throughout the country in commemorating Constitution Day, which celebrates the formation and signing of the U.S. Constitution on Sept. 17, 1787. National Beer Wholesalers Association (NBWA) President and CEO Craig Purser issued the following statement: “NBWA welcomes the celebration of our nation’s Constitution, including its role in establishing […]
Posted in, Albertsons, Center Store, National
Zulka Pure Cane Sugar Unveils New Product Packaging
Zulka Pure Cane Sugar, an all-natural and unrefined granulated “Morena” sugar, has unveiled a new packaging design and clear bag that accentuates the sugar’s natural color and texture. The redesign also includes an updated, modernized logo and a new equivalency icon that illustrates how Zulka is a perfect cup-for-cup replacement for refined white sugar, a […]