Campbell’s Chunky soup, the official soup sponsor of the NFL, is bringing back its “Mama’s Boy” advertising campaign this season. Campbell Soup Co. selected Victor Cruz, New York Giants wide receiver and Super Bowl XLVI champion, as the new face of the campaign, which was first introduced in 1997. By reprising the campaign, Campbell is […]
Tag: Marketing
Posted in, National, Southwest
Food Entrepreneur Organization ‘Delicious New Mexico’ Launches Next Week
The Rio Grande Community Development Corp. will launch its latest economic development project—Delicious New Mexico—on Sept. 11. Delicious New Mexico was created as a vehicle to help local food entrepreneurs launch and grow their businesses and create jobs. Delicious New Mexico is a brand and membership organization that will provide support, networking and education to […]
Posted in, New Products, Northeast
Shaun White Unveils ‘Mintacular’ Gum At N.Y. 7-Eleven Store
Stride gum has revealed the latest addition to its lineup—the Shaun White-inspired, Mintacular. Mintacular, the second collaboration between Stride and professional snowboarder/skateboarder and two-time gold-medalist Shaun White, is available now in stores nationwide. Similar to Whitemint, the first Stride Shaun White-endorsed product, White was closely involved in selecting Mintacular’s minty flavor profile and package design. […]
Posted in, Executive News, West
Sprouts Appoints Sanders CEO As Boney Becomes Board Chair
Phoenix, Ariz.-based Sprouts Farmers Markets has announced that Shon Boney, who has served as CEO since the company’s founding in 2002, will assume the role of chairman of the board of Sprouts. Long-time Sprouts President Doug Sanders will become president and CEO, whereby he will continue to be responsible for all day-to-day aspects of running […]
Posted in, Marketing News, West
Giumarra Welcomes New West Coast Sales Hire
The Giumarra Cos. has added James Paul to its West Coast avocado and asparagus sales staff. Paul is a graduate of California Polytechnic University, where he received a Bachelor of Science degree in international business management. He comes to Giumarra with sales and marketing experience with Greg Paul Produce Sales Inc., based in Stockton, Calif., […]
Posted in, Beverage News, New Products, Southeast
Krispy Kreme Debuts County Fair-Inspired Fare
Krispy Kreme® is taking your taste buds on a trip to the county fair with four new blue ribbon doughnuts and beverages. The new Caramel Apple Cake Doughnut and Cotton Candy Doughnut are available through Sept. 30 at participating Krispy Kreme U.S. and Canada locations. You can pair these tasty treats with a Krispy Kreme […]
Posted in, Beverage News, Marketing News, Northeast
Poland Spring Teams Up With Olympic Gymnast Aly Raisman
Poland Spring® Brand 100% Natural Spring Water, the No. 1 natural spring water brand in New England, has partnered with women’s gymnastics team captain and three-time medalist, Aly Raisman. The iconic brand is Raisman’s first New England sponsor and will help the champion gymnast stay hydrated both in and out of the gym. “Water is […]
Posted in, Marketing News, Midwest
All-Star Speakers to Highlight LEAD Marketing Conference
Executives from Coca-Cola, Bozzuto’s, and Barilla America will highlight the agenda of all-star speakers at the 4th annual LEAD Marketing Conference, to be held Oct. 1-3 at the Westin O’Hare in Chicago. Special educational workshops on retail technology and marketing will be held just prior to the start of the conference. LEAD, hosted by the […]
Posted in, Beverage News, C-Store News, Southeast
7-Eleven Acquires 76 W. Va. Locations from Prima Marketing
7-Eleven Inc. has closed a deal to acquire 74 operating convenience stores and two land parcels from Prima Marketing LLC, a 7-Eleven licensee with stores in West Virginia, Ohio, Pennsylvania and Kentucky. The bulk of the stores being purchased are in West Virginia. Terms of the deal were not disclosed. The acquisition includes all Prima […]
Posted in, National, West
Anaheim Hosts Western Foodservice & Hospitality Expo
The Western Foodservice & Hospitality Expo was held last week, Aug. 12-14, at the Anaheim Convention Center in Anaheim, Calif. Click here to see more photos from the event. In the featured photo at top: Tom Cohn and Felipe Valadez, Sunkist Growers.
Posted in, Executive News, Northeast
Supervalu Appoints New Shoppers President
Supervalu has named Robert Bly as the president of Shoppers, a 56-store division in the Baltimore/Washington D.C., market. Bly is expected to begin his new role on Wednesday, and will report to Chuck Elias, SVP of retail operations. Bly replaces Tim Lowe, who recently accepted a new leadership role in Supervalu’s merchandising organization. “Bob is […]
Posted in, National, West
Metropolitan Market Joins Good Food Holdings
Good Foods Holdings has acquired a majority equity interest in Metropolitan Market, a Seattle-based premium grocer. Good Food Holdings is the parent holding company of Bristol Farms of California. Terry Halverson, founder of Metropolitan Market, who remains its chairman and CEO, has become a significant investor in Good Food Holdings and a member of its […]
Posted in, Beverage News, Corporate Store News, Midwest
Kroger Donates ‘Pink Out The Park’ Detroit Tigers Tickets
Approximately 200 breast cancer survivors, their family members and caregivers will be treated to a special “Pink Out the Park” event at Comerica Park in Detroit on Sept. 5, thanks to the generosity of Kroger. The Pink Out the Park event is a partnership of the Barbara Ann Karmanos Cancer Institute and the Detroit Tigers […]
Posted in, Beverage News, Executive News, National
Debra Crew Named President Of PepsiCo Americas Beverages
Debra Crew has been appointed president of PepsiCo Americas Beverages. In this new expanded role, Crew will oversee PepsiCo’s Gatorade and Tropicana business in North America, its Latin America Beverages business, as well as the company’s North America warehouse sales organization and Beverage Growth Ventures Group. She will report to PepsiCo Americas Beverages CEO Al […]
Posted in, Suppliers, West
Monsanto Gives $4.2M to Kill California GMO Labeling Initiative
New campaign finance reports reveal that Monsanto Co. recently contributed $4.2 million to defeat Proposition 37, which would require labeling of genetically engineered food. That is the largest contribution in the race. Total contributions to defeat Proposition 37 amount to $25 million, and nearly $23 million during the last week. Other major new contributions against […]
Posted in, Marketing News, National
Facebook Fans Choose Two New Dum Dums Flavors
The votes are in, and Peach-Mango and Raspberry Lemonade have been selected as the next two Dum Dums flavors. Dum Dums asked its Facebook fans to choose the next two flavors in a tournament style competition. In July and early August, fans were asked to vote for their favorite mash-up or combo flavor with the […]
Posted in, Corporate Store News, Northeast
Martin’s To Provide Healthier Options In The Check-Out Lane
How many of us have had the impulse to grab a candy bar or other unhealthy snack while waiting in line at the grocery store? Martin’s Food Markets, Richmond City Health District and Greater Richmond Fit4Kids are partnering on a new project to encourage customers to think healthy at the check-out with the launch of […]
Posted in, C-Store News, National
NAM Signs Circle K Stores to In-Store Network
News America Marketing (NAM), the premier publisher of coupons in the U.S. and Canada, producing more than 165 billion coupons annually, has announced that Circle K convenience stores, one of the largest convenience store chains in North America with 3,050 U.S. locations, will be joining its expansive in-store marketing network—effective immediately. The agreement marks an […]
Posted in, Beverage News, Marketing News
Nordaq Fresh Drinking Water Continues To Expand In U.S.
Officially flowing into the U.S. market, Nordaq Fresh, an environmentally conscious water purification system, is changing the way the hospitality industry—including restaurants, hotels, wineries and resort destinations worldwide—thinks about water, according to the company. Headquartered in Sweden and operating in more than 10 countries, Nordaq Fresh is led by husband-and-wife team Robert and Paulina Hahmann, […]
Posted in, Beverage News, National, New Products
Heineken Adds Strongbow Cider To Upscale Portfolio
Heineken USA will add Strongbow cider to its portfolio beginning Jan. 1, 2013. Heineken N.V. is the global leader in cider with nearly 25 percent market share and products available in 20 markets. The Strongbow brand will further complement the leading upscale beer company’s already diverse product portfolio, which includes Heineken, Dos Equis, Newcastle, Amstel […]