Mars Wrigley is “consumer obsessed,” according to Mike Gilroy, VP of trade development and sponsorship. The company is “all about the consumer and delivering value and quality to the consumer.” Gilroy said if the 100-plus-year-old company is going to continue to be successful, it needs to “continue to listen to what the consumer is telling […]
Category: National
NGA Pleased With Proposed Merger Guidelines On Buyer Power
The Federal Trade Commission and Department of Justice has released a much-anticipated proposed update to merger enforcement guidelines that marks a significant shift to incorporate concerns the NGA has raised with federal enforcers. The proposed draft rewrites merger enforcement standards to include new considerations for those that enhance buyer power. Specifically, one of the 13 proposed […]
Report: Strategic Fulfillment Can Drive Digital Profitability
Recent research by Incisiv, conducted in collaboration with FMI – The Food Industry Association and in partnership with RELEX, highlights the importance of strategic fulfillment in achieving digital profitability. With 69 percent of grocery sales in 2023 being digitally influenced, the grocery shopping experience has become firmly omnichannel. However, despite this boom, profitability […]
June Online Grocery Sales Slip From Last Year
The U.S. online grocery market finished June with $7.1 billion in total sales, down 1.2 percent compared to last year’s $7.2 billion, according to the latest monthly Brick Meets Click/Mercatus Grocery Shopping Survey. Although more households bought groceries online in June than last year, these users completed fewer orders during the month and average order […]
NGA Encouraged By Bipartisan Focus On Grocery Competition
The National Grocers Association welcomed bipartisan discussion on competition policy and the bottom-line impact on independent grocers during a recent House Judiciary Committee hearing. When Federal Trade Commissioner Chair Lina Khan testified July 13 during an oversight hearing before the House Judiciary Committee, key Republicans and Democrats found some common ground in their lines of […]
C.A. Fortune Boosts West Coast Presence With Navigator Sales & Marketing
C.A. Fortune, a consumer brands agency headquartered in Chicago, has announced the addition of Navigator Sales & Marketing to enhance its West Coast customer connectivity and retail activation capabilities. Founded in 2012, Navigator Sales & Marketing is a regional sales and marketing agency based in Southern California. The transaction closed July 17. Navigator has aimed to […]
The Hershey Company Investing In Innovation
The Hershey Company has been building a “snacking powerhouse” over the last few years, featuring both sweet and salty options, and innovation will continue to be a focus for the company in 2024. Allison Mason, Hershey’s strategic communications manager, talked with The Griffin Report of the Northeast’s Maggie Kaeppel during the recent Sweets & Snacks […]
Research Reveals Changes In Online Shopper Behavior
Palo Alto, California-based SymphonyAI Retail CPG has released new global shopper research that highlights a rapid decline in online grocery shopping behavior. The analysis of more than 58 million shopper baskets of purchase data across the U.S. and Europe found that 52 percent of e-commerce grocery shoppers left the online channel over the last year. […]
