Category: Grocery Industry

Walmart maintained the top position across every major brand-tracking metric this spring, according to new data from the Conjointly Brand Tracker released July 13. The metrics include the brand’s awareness, consideration, purchase and preferred status. Aldi and Kroger, meanwhile, posted the strongest awareness-to-preference conversion rates among mid-size to large chains. The findings came out of […]

U.S. consumers are no longer just cutting back; they are recalibrating how they buy, according to Circana.