Rouses Markets has signed a sponsorship agreement with LSU Athletics making the family owned company its exclusive and official grocery partner. “We could not be more excited to team up with LSU,” says Donny Rouse, CEO. “We’re a Louisiana company and longtime loyal followers of LSU sports.” Rouses Markets is headquartered in Thibodaux, Louisiana, and […]
Category: Marketing News
Posted inDairy News, Beverage News, Grocery News, Guest Contributors, Home Page Slider, Industry News, Marketing News, Midwest, Organic Natural, Packaging News, Shelby Signature Content, Suppliers
Milk: Organic Or Conventional?
by Cindy Sorensen/founder and CEO, The Grocery Group When I find myself in a conversation with a consumer about his or her preference for organic milk vs. conventionally produced milk, I like to inquire about the reason behind their preference. They usually tell me they prefer organic milk because they think it tastes better, is […]
Posted inMeat/Seafood/Poultry, Grocery News, Home Page Slider, Industry News, Marketing News, National, New Products, Perishables, Specialty, Suppliers
Tyson, Hillshire Add Tajín Clásico Seasoning To Products
The Tyson and Hillshire Farm brands have launched five new products featuring Tajín Clásico Seasoning, a chili lime seasoning brand popular in Mexico. Tajín’s flavor is a blend of mild chili peppers, dehydrated lime juice and sea salt. It primarily is used to enhance the flavor of desserts, vegetables, fresh fruit and now, protein. The […]
Posted inSouthwest, Center Store, Grocery News, Marketing News, Packaging News, Specialty
Mrs. Renfro’s Salsa Unveils Updated Brand Identity
Fort Worth-based Mrs. Renfro’s Salsa, the seventh largest salsa brand in the U.S., has unveiled new branding and advertising after two decades of the same look featuring a fresh tagline: “True to Family. True to Flavor.” Renfro Foods is a third-generation family business that manufactures salsas, peppers, relishes and sauces. A fresh, modern logo, redesigned […]
Posted inNortheast, Home Page Slider, Marketing News, Store News
Giant Shoppers Can Identify PA Preferred Products Via Shelf Tags
Carlisle, Pennsylvania-based Giant Food Stores has introduced PA Preferred shelf tags at all of its stores located within the Commonwealth to help customers to find products grown or produced in Pennsylvania. PA Preferred is the official brand of food and agricultural products grown, produced or processed in Pennsylvania. Giant has been a strong supporter of […]
Posted inHome Page Slider, Marketing News, Merchandising News, Southeast, Suppliers
Next Generation Takes Over At Alliance Sales & Marketing Of Alabama
To suggest that July 2018 was a bad month for the Tinney family of Birmingham, Alabama, is an understatement. The patriarch of the family, Doug Tinney, died unexpectedly, leaving his wife and four adult children to manage Tinney’s business, Alliance Sales & Marketing of Alabama. They quickly realized that Alliance was a true “old school” […]
Posted inMidwest, Home Page Slider, Marketing News, Store News
History Of Hy-Vee Book Earns Award For Iowa’s Meyocks Agency
A coffee table book detailing the nearly 90-year history of Hy-Vee Inc., earned Meyocks, a branding and marketing agency based in West Des Moines, Iowa, a Gold ADDY for Book Design from the 2019 American Advertising Awards. The competition, which attracts more than 40,000 entries each year, held its awards show in Hollywood, Florida. The […]
Posted inSoutheast, Grocery News, Home Page Slider, Industry News, Marketing News, Organic Natural, Perishables, Produce News, Suppliers
Shenandoah Growers Opens ‘NextGen BioFarm’ In Jefferson, Georgia
Virginia-based Shenandoah Growers, specializing in indoor bioponic growing, has opened a new, expanded production facility in Jefferson, Georgia. The facility will pack, ship and grow fresh, certified organic herbs to meet local demand, expand Shenandoah Growers’ living organic product line and improve delivery logistics in the Southeast region. The 62,400-s.f. facility is one of Shenandoah […]
Posted inSoutheast, Center Store, Grocery News, Marketing News, Merchandising News, Packaging News, Snacks Brands, Suppliers
NC’s Hampton Farms Taps Agency To Promote Its Seasonal Peanut Line
Hampton Farms, an in-shell peanut company in Severn, North Carolina, has chosen Rivers Agency, a full-service integrated marketing firm in Chapel Hill, to “elevate its brand and launch new product-driven campaigns” following what Hampton Farms said was a “competitive pitch process.” As Hampton Farms’ agency of record, Rivers will handle branding, campaign strategy and execution, […]
Posted inNational, Home Page Slider, Marketing News, New Products, Organic Natural, Produce News
The Wonderful Co. To Debut Seedless Lemons This Fall
The Wonderful Co.’s new produce item, Wonderful Seedless Lemons, will debut this fall. Los Angeles-based Wonderful Co. owns the exclusive rights to the naturally seedless non-GMO Project Verified lemon variety. “As the leading grower, shipper, packer and distributor of citrus in North America, Wonderful is uniquely positioned to offer this new and innovative variety of […]
Posted inAssociation News, Independent Store News, Marketing News, Merchandising News, National, Store News
NGA Now Accepting Creative Choice Award Entries
The National Grocers Association (NGA) is requesting entries for the annual Creative Choice Awards to recognize the best marketing and merchandising initiatives in the independent grocery industry. Creative Choice award winners will be honored at The NGA Show, Feb. 23-26, 2020, in San Diego. The Creative Choice Awards are sponsored by Kellogg’s and Unilever and […]
Posted inOrganic Natural, Center Store, Grocery News, Marketing News, Northeast, Suppliers
Freshpet Says It Is Growing Along With Fresh Pet Food Category
Freshpet Inc., a Secaucus, New Jersey-based maker of fresh food for pets, says it has doubled in business in the last three years. As the pet food category overall has seen steady declines, the fresh pet food category has grown by 30 percent in the last year. Freshpet says it is currently on pace to […]
Posted inGrocery News, Home Page Slider, Industry News, Marketing News, Produce News, Suppliers, West
Zespri Marketing Campaign Encourages Purchase Of SunGold Kiwifruit
Zespri has launched its “Let Your Taste Wander” consumer campaign, driving shoppers to stores looking for SunGold Kiwifruit. Getting consumers into retail stores is half the battle, but once in the store, it is imperative that consumers can find the kiwifruit. “Lack of visibility in the store is the biggest barrier to buying kiwi,” said […]
Posted inGrocery News, Dairy News, Marketing News, Perishables, Southwest, Suppliers
Borden’s Elsie Steps Back Into Spotlight With New Look
Borden, founded more than a century and a half ago, has re-emerged with new ownership, leadership, a focus on its people and an optimistic vision. At the center of the revival is Elsie, Borden’s “spokescow,” who has been given a more modern look. First introduced by Borden in 1936, Elsie is one of America’s best-known […]
Posted inSouthwest, Albertsons, Dairy News, Grocery News, Home Page Slider, Marketing News, Suppliers
Lala Yogurt Smoothie Featured On Ellentube As Healthy Snack
Dallas-based Lala U.S. recently was featured on season three of Ellentube’s original series, “Momsplaining.” The series reveals the challenges of motherhood, offering tips and tricks on how to navigate parenting in today’s fast-paced culture. Lala Yogurt Smoothie with Probiotics is featured in episodes two and three as a healthy and convenient snack option. “Lala aims […]
Posted inHarps Food Stores, Home Page Slider, Independent Store News, Industry News, Marketing News, Shelby Content, Shelby Originals, Shelby Signature Content, Southwest, Store News, Women In The News
People To Watch: Harps’ Sarah Thacker
The Shelby Report and The Grocery Group have introduced a new series entitled People to Watch that focuses on current and future leadership in the grocery industry. In this third installment, The Grocery Group Founder and CEO Cindy Sorensen interviews Sarah Thacker, advertising manager for Harps Food Stores. Sorensen’s questions are in bold. Tell […]
Posted inHealth & Wellness, Home Page Slider, Marketing News, National
Americans Trying Cannabis, Hemp To Reduce Use Of Rx Painkillers
New research from Radius Global Market Research has found that American adults are consuming cannabis and hemp products to reduce use of prescription painkillers. According to Radius’ “Cannabis and Hemp Trends Report,” more than 44 million adults aged 55 and older used cannabis for pain management in 2018. The study, which surveyed more than 2,000 […]
Posted inNortheast, Bakery News, Dairy News, Deli News, Executive News, Grocery News, Home Page Slider, Marketing News, Perishables, Suppliers
Affinity Group Expands With Matrix And Jon Morris Acquisitions
Affinity Group has acquired Matrix Sales & Marketing and Jon Morris & Co., two retail sales and marketing agencies. Enzo Dentico, CEO of Affinity Group Retail, said, “Both Jon Morris & Co. and Matrix Sales & Marketing have a tremendous history of success in our industry and are excellent solutions-oriented sales agencies that primarily focus […]
Posted inMeat/Seafood/Poultry, Grocery News, Industry News, Marketing News, Merchandising News, National
The Power Of Meat: Meeting Consumers Where They Are To Increase Sales
Meat is the calling card for most grocery stores, according to Anne-Marie Roerink of 210 Analytics, who for 14 years now has prepared the Power of Meat report on behalf of the Annual Meat Conference, sponsored by the Food Marketing Institute and the North American Meat Institute. This year’s edition, like those in the past, […]
Posted inIndustry News, Marketing News, Southwest, Store News
Natural Grocers’ {N}Power Loyalty Program Celebrates 1 Million Members
Natural Grocers’ customer loyalty program {N}power is expected to surpass 1 million members early in the summer of 2019 and the company is planning sweepstakes to celebrate. The Natural Grocers’ customer loyalty program launched in May 2015 and provides the organic and natural retailer’s customers with digital coupons, personalized offers, rewards and other benefits. To […]